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Disruption

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Submitted By vikxxz
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Phase 1
1. Industry experts expect that the market will grow even further and that there's still room for new international players, despite the UAE's comparatively large QSR market for its size.

The UAE’s fast casual dining sector is expected to grow from $6.4bn in 2011 to $8.7bn by 2015 with burger chains set to see the biggest increase,

2.

3. Domino’s, meanwhile, recently opened its 200th store in the Middle East with its local master franchisee,

4. Domino’s Pizza is one of the most successful restaurant chains in the world. With 10 highly successful years in the Saudi Arabia and 48 branches Kingdom-wide, it makes perfect sense for Pepsi and Domino’s Pizza to team up.

5. Pizza Hut and KFC enjoy predominant rankings within their categories in the Gulf, even as growth in the UAE’s casual dining market is estimated to be in the high double digits.

8. Strength
Strong brand equity supported by heavy advertising and marketing campaigns
Supply chain and distribution network it has enabled to keep pace with technology by offering online menus

Leader in pizza delivery
• _Delivery technology that locks heat into food during travel time.
• _Competitive pricing that incorporates special promotional offers on one or more menu items ranging from chicken wings to soft drinks.
• _Stores have no need for seating, therefore tend to be smaller with less

Weakness
Slow growing and declining same store sales
Weakening bottom line
It ambiance is not up to its competitors
Menu not elaborated and modified as compared to other chains

Opportunities
Growing presence in emerging markets, particularly in UAE based on growing percentage of tourist and residence specially for Expo 2020
Leverage supply chain and distribution system to introduce new products

Threats
Changing consumer habits towards healthier food choices
Franchise operations affected by currency exchange fluctuations
Intensive competition from a fragmented number of small competitors

Phase 2

1: Expanding growth opportunities for a mature brand in a domestic (uae ) market

becoming the first top pizza delivery in UAE ( just like as they are in Saudi)

6. Domino’s knows the rules of pizza delivery game

7. when you gather with friends and family you decide to eat Domino’s delivers the best pizza faster than any other restaurant. It saves you time and delivers the best quality pizza.

9.

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