...An Overview of Mobile Phone Distribution Channels in China February 2003 TABLE OF CONTENTS 1 CHINA MOBILE PHONE MARKET ...........................................................................2 2 CLASSIFICATION OF CURRENT HANDSET DISTRIBUTION CHANNELS ..................3 2.1 2.2 2.3 2.4 Conventional Handset Distribution Channels .....................................................................3 Conventional IT Distribution Channels...............................................................................4 Household Appliances Chains .............................................................................................4 Number of Distributors/Retailers ........................................................................................6 3 OPERATIONS OF CHINA HANDSET DISTRIBUTION CHANNELS ..............................5 3.1 3.2 3.3 Inter-Channel Relationship..................................................................................................5 Distribution Modes for GSM Handsets................................................................................7 Distribution Modes for CDMA/GPRS Handsets..................................................................8 4. 4.1 4.2 4.3 4.4 CHARACTERISTICS OF HANDSET DISTRIBUTION CHANNELS IN CHINA ........9 High-end vs Low-end Handsets ...........................................................................................9 Major cities vs medium-to-small cities ......................
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...in Global Networks: Apple’s iPad and iPhone Kenneth L. Kraemer, Greg Linden, and Jason Dedrick1 University of California, Irvine, University of California, Berkeley and Syracuse University July 2011 1 Acknowledgement: This research has been supported by grants from the Alfred P. Sloan Foundation and the U.S. National Science Foundation (CISE/IIS). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the Sloan Foundation or the National Science Foundation. Abstract This article analyzes the distribution of value from innovation in the global supply chains of the Apple iPad and iPhone. We find that Apple continues to capture the largest share of value from these innovations. While these products, including most of their components, are manufactured in China, the primary benefits go to the U.S. economy as Apple continues to keep most of its product design, software development, product management, marketing and other high-wage functions in the U.S. China’s role is much smaller than most casual observers would think. A key finding for managers is that they need to beware of relying too heavily on single customers. With its control over the supply chain, Apple has the power to make and break the fortunes of many of its suppliers. A key finding for policymakers is that there is little value in electronics assembly. Bringing high-volume electronics assembly back...
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...Assignments 1. Beer Return Design Please read the paper “beer distribution in China” and find relevant information online. You are asked to find the channel structure for bottle return as well as cap return in China. Use Beijing market as an example. * Please describe the difference between the bottle return channel and cap return channel. * Please draw two channel flow structures for cap return: the product return flow and financial/cash flow 2. Lenovo Channel Management Lenovo, a famous PC maker, is now entering the smarthphone business. Please note that the computer channel is different from the cell phone channel in China. Please describe possible channel conflicts in Lenovo’s new addition of cell phones channel into its traditional PC channel. E.g.: Conflicts with whom? What kind of conflicts? 3. Rougement Case Question What decision criteria would you use to evaluate each of the 3 distribution channel alternatives for Rougement? Based on your list of criteria, assess each distribution channel alternative. Which alternative would you choose and why? Course Assignments Due Date Schedule Week | Date | Individual Assignment | Group Assignment | 5 | 10.8 | | Project Ideas (one-page) | 6 | 10.15 | Rougement Case Report (<=2 pages) | Group Project Discussion with Rui | 7 | 10.22 | | Beer Return Design Group Project Idea Presentation | 8 | 10.29 | | Gino Case Report (To be Determined)Project Proposal (one-page) | 9 | 11.5 | Lenovo Channel Management...
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...JOT LTD – CONSULTANCY REPORT Highly Confidential 2 Contents Fault in new flying spaceship toy. ........................................................................................................... 3 Near shoring proposal in Voldania:......................................................................................................... 5 Late delivery of Christmas product ......................................................................................................... 8 Launch of new range of toys for 9 – 11 age group ............................................................................... 11 Appendix I ............................................................................................................................................ 15 ` 3 Fault in new flying spaceship toy. Problem: Issue at hand is that the new flying spaceship toy which was launched recently has a defective insulation system around the electrical circuitry making it prone to overheating, releasing smoke and catching fire when left to charge for more than two hours. There have been 12 reported incidents so far on overheating and 2 incidents of smoke release. Overheating might lead to injure those handling the toy while a fire break out might lead to injuries to those around including fire breaking out in the nearby vicinity. Defects in the toy industry are not uncommon (e.g. Mattel recall -2007 due to lead paint) we can learn from them on how best to tackle the situation ...
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...browser, mobile phone and iPod which not only satisfy the customer needs but exceed their expectations. It’s a perfect match of information, communication, technology and entertainment which show its heartfelt connection with its customers. Target market of iPhone consists of professionals, students, corporate users, and entrepreneurs. Initially its market is small but with the passage of time decrease in prices and addition of certain features will increase its market in coming years. The success of Apple Company In Future lies on its skill to enter the Chinese mobile market. In this market due to economic, social and cultural differences Apple didn’t get the favorable outcomes. Apple is not feeling comfy with the Chinese Government. This Government is known for having absolute sovereignty over their customers as well as their business. Following is the report that throws light on market position, strength and weaknesses of Apple, when they entered Chinese market. Then at the end a plan is made that would clear Apple’s status in the market. Introduction Market’s personal computers, digital music players and mobile communication devices are designed and manufactured by Apple Inc. and it also sells assortments of related software and networking solutions. IPod has been a remarkable product of Apple; it has sold for more than 163 million units to date. As the market of digital music players has filled completely, Apple made a new smart phone that is known...
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...Introduction Emerging markets are more important than ever in nowadays international businesses, they are increasingly making up a large share of many multinationals’ revenues and growths. Many multinationals believe their future success depends on how well they can master and win in these markets, they project share in their business based in emerging markets will increase 20-50% more in the next decade (Choudhary et. al., 2012). This study aims to reveal the motivations behind the multinationals and how multinationals succeed and fail in emerging markets with reference to relevant theories and examples. Theory of Multinational There are many theories analyzing why firms start to engage in foreign direct investments, the Eclectic Paradigm is a more integrated and general approach amongst the various, it explains how the multinational firms make their decisions and strategies by considering the Ownership Advantages (O), Location Advantages (L) and Internalizations factors (I). The theory incorporates ideas of market failure, location advantages and industrial organizations and is thus more holistic approach. The “O” paradigm explains why firms decide to start investing abroad because of possessing ownership-specific advantages relative to domestic firms, and the benefits can outweigh the transaction costs of operating in foreign markets and overcome the competitions of domestic firms, which lead to higher profitability with reduced costs. Examples of ownership-specific...
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...system capable of grouping multiple departments logically on the network. They presently have their headquarters located in Atlanta Georgia along with their Engineering plant. They have distribution offices in Chicago, Phoenix and New York and have recently acquired a facility in China. The primary connection to headquarters from the various sites will be done through an intranet, except for China which will have to use a satellite link via the internet. Each facility will have access to the other facilities, with the exception of China, in order to be able to communicate distribution center needs as well as any manufacturing and engineering issues that may come up. Headquarters and the engineering plant will be the only ones that will have a need to be able to connect with China. The type of lines used for connection will also vary depending on the location. Within each location Ethernet wiring can handle the amount of data flow with reasonable integrity within the building structure. The lines that are used to connect the servers to the internet, with the exception of China, should use fiber optic cabling. I chose fiber optic due to the speed at which information and data can travel, with little or no loss of data in the process (Case & Stallings, 2013), Chapter 12. The plant in China will need to communicate with headquarters via satellite [pic] Acme manufacturing also has a need for an...
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...SPEEDING TICKETS: A CASE STUDY OF INTERNET DISTRIBUTION AND THE TRAVEL INDUSTRY --- SHOAB MOMIN (13210690764) Case Question: 1) Who are the winners at different stages of the changing travel industry? Ans: Based on the timelines, the case can be divided into following stages. Stage: Emergence of Global Distribution Systems (GDS): By 1950s, American Airline’s growth outpaced its ability to manage its inventory of seats using manual methods. IBM and American Airline developed SABER for this purpose. This system eventually became control center for American Airlines. Witnessing the success of Sabre system, IBM developed a scaled down version called PARS, targeting medium sized airlines and by 1972, 9 out of 10 major airlines operating in US were operating on IBM PARS system. Winner: IBM is the winner of this stage as it profited the most by starting a technology race for Distribution system and capturing major market Stage: GDS companies Dominance The airlines that owned GDS enjoyed oligopoly with only 4 GDS operators providing flight schedule searching and booking capability for almost all travel agents in United States.They deployed various methods to bias the results of searches performed on their systems e.g Display bias, Architectural bias as well as booking fees charging higher booking fees from more threatening competitors. Winner: Airlines Owning the GDS systems. Due to lack of government regulations, GDS owning airlines enjoyed dominance by deploying various...
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...Motorola’s Strategy for Entering China 1-Develop a general introduction to the case by writing a referenced (APA format) discussion with at least 4 references, that discusses either the telecommunications industry or trends in the digital marketplace. Digital marketing can be defined as “the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.” (Definition of Digital Marketing (n.d.) The digital marketplace is a growing industry and many people are beginning to adapt to it, which is important for our economy and our strategy for entering overseas. “In the last few years it has become extremely important that businesses develop good mobile websites, as a growing number of consumers access ecommerce sites via their mobile devices and expect a good experience… this is especially important when trying to access consumers in overseas markets where mobile internet usage is higher than traditional web.” (Understanding Technology Trends (n.d.)) It is apparent that people are adapting to the rise of technology and it is becoming more common than any other media or developed strategy. One of the top technology trends in 2015 is “Computing everywhere… as smart-phone technology advances, smart-phones will be used in new contexts and environments. Along with wearable’s, smart-phones will offer connected screens in the workplace and in public. User experience will be key.” (Top Ten...
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...KHANNA MARY FUREY RAKEEN MABUD Emerging Nokia? It was December of 2009 and D. Shivakumar, the Managing Director of Nokia India was catching up over coffee with Colin Giles, his counterpart in the China office, and Chris Braam, who was in charge of operations in the Middle East and Africa. The gathering was somewhat celebratory in nature: Giles had recently been promoted to global head of sales. Before Giles left his Greater China market role, his colleagues wanted to get his thoughts on Nokia’s future in the region. The three men had no doubt that Nokia’s strategy in emerging markets had been successful: Nokia was the market leader in India and China, with market shares of 60% and 40%, respectively.1 The company also had made inroads into Africa and South America. However, Nokia had lost ground in the developed world: the company only sold one in 10 handsets in the U.S. (compared to one in three in 2002),2 and it had recently pulled out of Japan after 20 years of operations. Nokia’s revenues in Europe declined by 15% in the fourth quarter of 2009.3 However, Nokia was famous for its ability to reinvent itself. From its beginnings as a paper mill turned rubber manufacturer turned electronics company, and finally, as the world’s largest producer of mobile phones, Nokia possessed an unmatched ability to face obstacles head on and come out on top. Said former CEO Jorma Ollila, “Finns live in a cold climate. We have to be adaptable to survive."4 But what now? Should...
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...COMPANY PROFILE COMPANY PROFILE WOOX Innovations is dedicated to delivering meaningful innovation in connected entertainment. From great sound quality, to advanced technology and sophisticated design, WOOX Innovations strive to improve the entertainment experience. Headquartered in Hong Kong and with over 2000 employees worldwide, WOOX Innovations develops, markets and sells Philips branded audio, video, multimedia and accessories products worldwide. WOOX Innovations is a subsidiary of Koninklijke Philips N.V. WOOX Innovations specializes in the development, distribution and marketing of a wide range of consumer electronics products. The company's products – audio, headphones, video, home cinema, multimedia, home communications and accessories – reflect an ongoing commitment to meaningful innovation in connected entertainment. WOOX holds leading market positions under the Philips brand in key categories including audio systems, docking stations, sound bars, headphones and connected audio. HISTORY Twenty years ago, a group of Philips engineers got together to solve a problem. They knew that people wanted sleeker audio systems that took up less space in their homes, yet they were also looking for a fuller, deeper sound. A new solution to one of the enduring challenges of audio technology was needed: how do you get a big, undistorted sound out of a small speaker? The solution was a new technology that would squeeze every last drop of acoustic potential from the space inside...
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...Case Study #2 The main differences between Matsushita and Sony’s products are that, Matsushita product line is more involved in the household appliances market as it is the world leader in this category, while Sony strives to be the globe’s technological leader and has a product line that is driven by advanced consumer electronics. “While companies such as Matsushita concentrates on being customer intimate, Sony has differentiated itself by focusing on product leadership.” Matsushita is the largest home appliances and household equipment (HAHE) producer in the world. Some of Matsushita’s products include: microwave ovens, refrigerators, irons, fax machines, air compressors, automatic washers and dryers, vacuum cleaners, air conditioners, dishwashers, digital cameras, DVD players, TVs, telephones, cell phones, computers, and printers. “Matsushita possesses world-class brand names, cutting-edge techniques, perception of high quality, powerful promotion campaigns, and affluent capital.” Sony has the competitive advantage when it comes to developing new technology and products in the consumer electronics market. “Sony has consistently been successful at commercializing new technologies into innovative products such as the transistor radio, tape recorder, Beta-Max video recorder, CD, Walkman, minidisk, DVD, and recently the digital camera and camcorder.” In 2001, Matsushita was in need of rebuilding its supply chain, so managing director Yukio Shohtoku, led Matsushita’s...
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...Faculty of the School of Management & Entrepreneurship AURO University Surat. In Partial Fulfilment Of the Requirements for the Degree of Bachelor of Business Administration Submitted by: ANJESH DOKA ASTHABEN INTWALA SHIVAM MANDVIWALA VINITA GUNECHA Submitted to: Dr. ROHIT SINGH 28th November 2014 TABLE OF CONTENTS SR. NO | TITLE | PAGE NO | 1. | INTRODUCTION | 1 | 2. | RATIONALE OF ENTRY | 2 | 3. | SALES AND DISTRIBUTION OF ELECTRONICS INDUSTRY | 3-4 | 4. | DESIGN OF DISTRIBUTION SYSTEM | 5-6 | 5. | MANAGING AND OPERATING THE DISTRIBUTION SYSTEM | 7-10 | 6. | CONCLUSION | 11 | Introduction The electronics industry emerged in the 20th century and have mixed with the generation in development of all manner in their invention. Electronics have made life a bit easy and modern to the society. Early Invention was the phone which is now the fastest growing industry worldwide in electronics. A large part of the electronic industry is known with digital technology. Electronic product Computer, cell phones television were on peak of the demand and sales by the consumer. Early Sony engages in a variety of different marketing as one of the leading manufacturer of electronic products for the consumer and professional market. Sony was known for electronic gadgets in market.From past few years Apple Company products are highly in demand by the India Market. Apple is an American multinational company Headquarter in Cupertino California. The company...
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...In this assignment I will describe my small business’s marketing plan. This marketing plan will include an executive summary, mission statement, branding, pricing, and distribution plan and IMC and customer satisfaction plan along with other important factors. I will discuss the company’s competitors and its strengths and weaknesses that it posses. I will also determine the differentiation strategy in relation to the closet competitor. Then I will explain whether the company’s intention is to be a leader or follower within the industry. After explaining that, I will assess the macro-environmental issues trends with which the company must operate. Last but not least, I will identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend. Executive Summary Following fashion trends is a must with some people. Many people do not like to follow fashion trends because fashion trends tend to usually make everyone look identical. That’s why I have created a bedazzling business that will help people stand out from the current fashion trend or from looking like everyone else. Tootsie’s Customized Goods (Tootsie’s Junk for short) is a bedazzling business which I have created. Tootsies Customized Goods consists of customized clothes, shoes, phone cases, purses, earrings, anything a person wants done etc. The items which I call “Goods” are customized to the customer’s likings and needs. Tootsies Junk adds glitz and glamour...
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...Kodak Case Analysis 1879: George Eastman invented the dry-plate process and filed patent for a machine that coated dry photographic plates 1880: George Eastman established the Eastman Dry Plate Company, at Rochester N.Y. 1884: Introduced paper roll film 1889: Invented perforated celluloid film 1900: The Brownie box camera went on the market with a price of $1 1935: Introduced color film 1960: Brought the Instamatic camera to the market 1970: Major sales growth for Kodak. Concentrates on film and basic cameras 1980: Fuji emerges as a serious competitor 1994: Kodak abandoned its non-imaging health-related businesses began to invest in digital imaging products for medical practice 1997: Kodak was a high-cost manufacturer with a growing portfolio of digital products which was losing hundreds of millions of dollars annually 1997: Restructuring that eliminated 19,000 jobs and cut more than $1 billion from annual costs 1999: Kodak entered the digital radiography market 2001: Kodak is pushing aggressively into China, an important growth market 2003: Carp unveiled the plan to invest $3 billion in the next three years in digital products by cutting dividends by 72% - to 50 cents per share 2004: Kodak announced that it would stop selling traditional film cameras in Europe and North America, and cut up to 15,000 jobs 2005: The Kodak EasyShare-One Digital Camera, the world’s first Wi-Fi consumer digital camera capable of sending pictures by email, was unveiled 2012: Kodak filed for Chapter...
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