Section 5: Distribution Plan and Promotions Strategy
In determining my distribution strategy, I have decided that I would leverage by using stores in different regions, however, the stores would have to accomplish the same strategy but for the demographics within it. Although selling online is a good option, I highly believe that my product would not leverage well. I’d hire a sales team that is exceptional at selling directly to suppliers as well as door-to-door. Having face-to-face contact with an “expert” of the product or service is great, because not everyone has access to the web.
I recommend low cost provider strategy. This strategy helps strive to achieve lover overall costs and then using that low cost advantage to attract a wide range of buyers with a lower priced product offering than that of my competitor(s). I’d also seek focused strategy based on low costs, because this will allow me to concentrate on a narrow buyer segment and beating my rivals by having lower costs, this being in position to win buyer favor by means of a lower priced product offering. Lastly, best cost provider strategy. I am reaching to strive to achieve a competitive advantage over my competition by developing the capability to incorporate upscale product attributes at a lower cost than that of my rivals. It allows my company the ability to give customers more value for their money by underpricing rivals whose products have similar attributes. Best cost provider strategy is a hybrid strategy that blends elements of all previous strategies in a unique and effective way.
Some of my main marketing goals for promotions, offers, and giveaways is once I am up and running for business, I want to have a “buy one, get one 20% off with free shipping” this event will go on for about 30 days and then I will move to another offer, such as “buy your first Robotics Robot and get the cleaning