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Distributive Bargaining

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Submitted By bonnie413
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Distributive Bargaining
Bonnie Stapleberg
Grantham University

Abstract

Michelle Michelle will need to plan and prepare for her negotiation with the Toyota salesperson, if she goes to the dealership properly prepared she will have a better chance of, Being respected by the salesperson, and get as close if not right on the amount of money she wants to pay for the Highlander. The first thing she should do is go to Kelly Blue Book and find out what her trade in vehicle is worth, and have that information with her when she goes to the dealership. The next thing is to research all the options she wants, the color, leather seats, etc. Michelle can also contact the other dealerships close to her and ask if they have a 2013 Highlander on the lot in the color wants, most dealers will tell you if they do. This is good information to have when she begins to negotiate for the price. Michelle also needs to know what she can afford to pay for this vehicle, what will the payments be? Michelle has to have a walk away price, and she needs to stick to that amount within reason, there are ways a dealership can get the payments down to the customer’s budget just so they do not lose the sale. The last thing Michelle should do to prepare is to test drive the Highlander to be sure this is the car for her. There is nothing worse than buying a car only to find out you are not comfortable driving it.
Salesperson at the dealership The sales person has to access the needs of Michelle, what type of car is she looking for, does she want to test drive it? This person will try to get as much information as possible from Michelle as a way to get a feel for what she knows. It has been my experience that most salesmen think women are an easy mark to sell a car to. The salesman may ask if Michelle has a trade, he should most definitely talk to her about

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