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Dixie

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CASE - Dixie Industries, Inc.vs Dixie Industries Women’s Group
 Identify the business problem (not the communication problem),
 Rank order critical issues,
 Identify key stakeholders,
 Devise options for action for the managers in the case,
 Think about implementation and measurement.

1. Identify the business problem (not the communication problem),

* The Key Business Problem in this case is that there is very little opportunity in management or executive positions for either of the gender

* A potential risk of unionization which would lead to major costs and counter productivity. This would eventually also lead to a loss of satisfied customer base.

2. Rank order critical issues,

* Lack of opportunity in management positions

* Restoring the confidence of the women employees

* negative publicity could lead to drop in stock prices

* Negative image in the local community could create also create future complications in future hiring

3. Identify key stakeholders

* Current Customer Base

* Share Holders

* Employees (esp. Women Employees)

4. Devise options for action for the managers in the case,

* The company needs to conduct a meeting with the Top Executives and the Dixie Industries Women Group. The women’s; group can explain their position, and so can the executive management can explain their situation while try to come to a mutual understanding which could accommodate both parties.

* The company can increase their hierarchy in the form of adding new lower management positions.

* The company can create a training program for employees for both the genders which could make them eligible for potential promotions in the future and help the company increase its overall

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