...Benefits of using social media to a business: So throughout this unit I have been looking at the different kinds of social media that is available for people and businesses to use, and with this there is definitely room for opportunity within the whole process and in particular for businesses to benefit from. So now in this final learning objective I am going to be looking at the different ways which a business can benefit from using social media on a regular basis. Improved sales: so when it comes to sales, the standard procedure of marketing is to create an advert, demonstrating your product, selling the benefits of your product and then showing it to the people who could potentially be buying your product, however this is an expensive and inefficient way of selling your products unless you’re a very large company, however social media nowadays offers a very different approach to selling a product which can massively improve sales and overall improve the success of the business. So the kinds of ways that this happens are through social networking sites for example Facebook. When using Facebook, all a business has to do is to create an account under the brand name of the business, post pictures of products, video demonstrations of the products and promotional offers for the products you are selling. What this then does is gets your business trending, trending refers to when people start using you page either on Facebook or Twitter, then start sharing picture’s you have posted...
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...Social media might entertain you, help you stay connected or even advertise for you but has it ever made you commit homicide? This seemed to be the case when a twelve-year-old girl crawled out of the woods after being stabbed nineteen times by her best friends. When confronted with these allegations the two girls claimed the internet made them do it. Insisting they were just trying to impress a slender man meme that had been floating around social media. (“The Internet Made”). With such a wide age range of people using social media, I think the biggest threat posed by social media is the role it plays in crimes happening around the world. Most people connect social media only with the younger generation but a study conducted by Pew Research...
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...The Impact of Social Media on Everyday Life Social media can impact life in a many number of ways. It can impact things as public as a business that grosses billions of dollars every year, to something as small as your personal life. It can be known to greatly improve an image or it can tear it apart from the inside out. It all depends on the way you portray your image as well as maintaining the image you display. Maintaining the image will sway the way other people portray it. Not everyone will like what you have to give but, if you really put effort, time, patients, and passion into what you're casting onto Social Media you could use Social Media imaging to take you very far. Some of the more appreciable concepts of Social Media can be seen through the businesses strive, even though economic hardships. A business such as a fast food chain can use social media in multiple ways for their advantage. Some people have in fact questioned what Social Media is exactly. The answer to this is quite simple. Social Media is computer-mediated tools that help share or exchange ideas, photos, videos, and information made or obtained by an individual through a virtual connection of communities and networks. In today's society having the advantage of today’s technology vastly improves how quickly information and concepts amongst many other things are shared. PAGE: 2 EACH TYPE OF SOCIAL MEDIA DEFINED Blogging is a way to use websites to express a writer's or a groups of writers' opinions...
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...the Use of Social Media Networking Rasheeda Saboor Managerial Applications of Information Technology – MIS535 DeVry University, Keller Graduate School of Management June 16, 2013 Abstract Social media has grown to be very significant to small businesses in the past few years. In this study, I will analyze how a small business currently uses social media, how the business can expand the use of social media and precautions small businesses should consider when utilizing social media. The business owner interviewed for this research study is a small restaurant owner. The conclusion of the research will include recommendations for why a small business may consider the utilization of social media as a strategy to gain or maintain competitive advantage. Brief Company Background Stonewall Fish, Wings & Things (SFWT) is a small take-out restaurant located in Atlanta, Georgia. The restaurant is owned and operated by Kariem Abdul. The restaurant has been operating for 10 months. The restaurant has 4 employees that are responsible for providing customer service and preparing orders. I have established that Stonewall Fish, Wings & Things has a need to get its name out to more locals in the area. This need is brought about by the limited use of technology and marketing by SFWT. I propose that the company begin to use social networking outlets that are available as well as setting up a website. I will provide SFWT with the many advantages of social networking...
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...engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia, 2012) Before the age of Information Technology, you would have to physically sift through the tissue-thin pages of some yellowed directory book for names, phone numbers and addresses. That or rely on the advice of a friend or a family member. Now, you are but a matter...
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...reconsiders her advertising media plan due to the proliferation of social media options on the emerging Web 2.0. These options become even more intriguing with the steady price increases of television advertising despite the growth of several unfavorable conditions. Working with her advertising agency, Margaret must effectively use her brand management skills to choose which social media channel, if any that she should incorporate into her current advertising media plan. The advertising agency suggested three viable options, Zwinktopia, Facebook, and YouTube. Zwinktopia is a virtual world targeted to girls’ ages 13 to 24 with a focus on fashion and music, Facebook is a social networking, profile page site, and YouTube is a user-generated video-sharing website. All of these options will allow UnME Jeans to build a two-way dialogue with its customers. I suggest that Margaret Foley pursue the Zwinktopia social media channel as a starting point to take advantage of the emerging Web 2.0 and also make a minor investment in the other options to further develop their Web 2.0 presence. Key Issues & Analysis Just like any business problem, Margaret is faced with several issues in making her decision to change her advertising media plan. With a full knowledge of the issues, Margaret can better analyze her options in the process of making a justified decision. The key issues faced include: Rapidly changing consumer trends – There is a clear indication that consumers media habits have evolved...
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...Social media post differences between genders Student Name Affiliate of the University Social media post differences between genders Part One: Effects of social media The use of sites of social network has become a worldwide phenomenon, and it has attracted a vast population of people from all corners of the world. Due to the effects of social media, several changes have occurred in the lives of the individuals who use the social media (Myers, 2011). The people who use social media come from different ages, education levels, and ages as well. Apart from day to day checking of emails, reading the newspapers and forums online, or following the tools of instant message, an extensive population now checks their social networks as well. On the social network, they follow the status changes to other people, update their status or look at the profiles of other people. It has been observed through studies that most of the people usually connect to the sites of social network at least once in a day, to have a look at their profile or to take part in various activities online (LaSalle, 2006). People usually use the sites of social network for distinct number of reasons. These reasons include allowing faster updating, ease of use, reflecting on daily life, supporting the informal learning processes as well as sharing and analyzing the information that continuously increase. Other reasons include the establishment and maintenance of the spontaneous social contacts and relationships...
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...SOCIAL MEDIA 2 Social media networks have become the number one sources for individuals to use throughout the world. The three different social media networks that will be discussed are Google, Facebook, and Twitter. Google is a popular organization that uses advertising technology, wb apps, internet analytics, browser and operating system development. Google has been mainly used for its web search engine and for people to track his or her interests. It is also used to help advertisers to sell merchandise to the public and other services that the public may be interested in. Facebook is used for individuals to keep in contact with family, friends, co-workers, classmates, and it can also be used for businesses to market their products and services with the public. Individuals can create his or her own profile and add old classmates, family, and friends to his or her own page so he or she is able to stay in contact with those individuals. A business can also create a profile that is used for a business to promote their products and services. Twitter is used to connect businesses with future customers, for businesses to share information with individuals who are interested in the products and services, to build a relationship with customers and partners, and gather information and feedback. Twitter is a network used for gathering information...
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...chests to commercial decks and patios. Some businesses may be small with carpenters who work from their home or they may be larger construction type businesses that specialize in cabinetry for homes and decks and patios. There are many benefits for a home-based carpentry business, like Nioco’s, to be online. Being online will give Nioco’s more exposure to their individualized work, letting people see first-hand the type of work Nioco’s can do and receiving customer feedback on the product will expand their customer base. Nioco’s currently operates by word-of-mouth, starting off by doing work for friends and posting pictures of the products on Facebook and letting those customers tell their friends, etc. If Nioco’s had an online web page, customers would be able to see examples of Nioco’s work, be able to contact and make orders easily, and receive customer feedback or testimonials to gain potential clients or improve customer experience. Nioco’s is operated and owned by one person, Jay Walden. As a home based business, he has all the tools necessary to make the most intricate designs and personalize projects. He has constructed wine racks, toy chests, keepsake boxes, picture frames, coffee tables, nightstands and storage benches. He has also done more commercial type projects such as deck and patio refurbishing and building a bar top and bar wall for a restaurant. Some challenges Nioco’s could face are that small businesses like Nioco’s usually outsource to larger manufacturers...
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...Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients".Social networking is a tool that can be used both for social and business purposes. Some examples of today's social networks are Facebook, LinkedIn, instagram, twitter, Google+ e.t.c. To begin with, nowadays social media seems to have a great impact on brands and especially in their marketing process. The development of social media gave a great power to customers to have online conversations not only with other existing customers around the world but was also developed the need to have online conversations with the brand itself. According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. Additionally, social networks such as Facebook or Google+ get in touch with almost 80 percent of American Internet users. These online conversations concerning brands between...
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...Heather Taylor QRT2 Task 1 Viability of product or service “Taylor Tech and Learning” is a small home based business located in Small Town, AR. Taylor Tech currently does not have a website but could use one to increase web imprint and bring more business to the company. The company is located within the city limits of the small town. The business is frequented by the local people but offers so much more than just a quick computer fix and great customer service. The company offers a range of services. Computer repair, lessons, and tutoring are all usually completed by calling to see if they have time to offer the services via phone call. There is currently no online presence with Taylor Tech and with most business’s today that is how customers are attracted to buy the product or service. Taylor Tech doesn't need to be left in the dark. By creating a web site and offering all services online customers will be able to contact the company at anytime via e-mail, contact form, online chat, or by phone. It only makes sense to go online. By offering Taylor Tech's services online, this is a convenience for not only the company but for the customers. When a customer not longer has to unhook their computer and drive it 30 miles for a tech to run anti-virus on their computer, the customer is very happy. Being online also saves time and money, especially for small issues that can be repaired over the phone, remotely, forum, or through an online chat service on the company website...
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...Social Media Jackie Johnson Hum-186 May 25, 2015 Erin Di Cesare Social Media When it comes to social media there is no one-size fits all, in today’s society it is much easier to obtain information from social media than one would think. There are advantages and disadvantages of easily obtainable information, just like there is advantages and disadvantages to social media, and knowing these advantages and disadvantages may very well alter the way one uses social media. Believe it or not there are advantages to easily obtainable information. One of which is expediency, it is convenient for people to be in one place and catch the hottest news, listen to fresh top songs on the billboard charts, watch and share music videos to those songs, while at the same time holding a conversation through chat multiple friends instantly. It is easier than reading the newspaper, watching TV, listening to the radio, and talking on the phone all at once to achieve the same thing. One can multi-task and do these things efficiently while conforming to society’s intolerant nature. A disadvantage of easily obtainable information is identity theft, which is where critical or sensitive information is available when it shouldn’t be. Another one is the unintentional discovery of finding out a family member perishing in a car accident or some other drastic way before the information is able to be properly delivered. There are many different advantages and disadvantages of social media. Everything...
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...Social Media and the Elderly Is The Use of Social Media Making The Elderly Better-Connected? Websites such as Facebook and Google+ are commonly referred to as social media. Social media are websites and internet-based applications which allow users to exchange content and messages with each other. Over the course of the past decade, social media has become more and more important. At the same time, in all developed countries and in many developing countries, the population has begun to age as both birth and death rates fall. There is much research which indicates that social media makes it easier to interact with other people, to find people with similar interests, and to keep in touch with those whom one already knows. However, there is nearly just as much research which indicates the opposite – that social media serves to disconnect one from one's friends, that it creates social isolation, and that it causes superficial interactions. Adding to the difficulties in reaching a clear conclusion about this matter is the fact that many, if not most of the studies about the effects of social media on friendships and social interactions have been done on the young. Even for studies about the young, it is not entirely certain if a broader social network encourages adoption of social media, or if adoption of social media encourages a broader social network. Judging from what is known about other differences between older people and young people, it is quite likely that the ways in...
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...Katie Haylor Unit 43 – Social Media for business P1- Explain the range of social media services * Social Networks There are many social networking sites that are used throughout the world. People use them to interact with their friends or family from all around the world. An example of a social network that is commonly used is Facebook, which enables individuals to post pictures and statuses about their lives to show to others. Social networks aren’t only used by the public, but now by businesses also. They include updating your location, sending links and images to each other, exchanging messages, sending and accepting friend requests. I have chosen to focus on two popular and large names within the industry; LinkedIn and Facebook. People use these differently to businesses. Businesses use Facebook to create and organization page, to upload pictures and events on their business products in order to advertise their organization to the people who use these social networks. Organizations found out that is a user likes their profile or page, then their friends will be able to see it and like it also, Amazons Facebook profile for instance, which inclines people to shop at the Amazon website or at least browse. Then this cycle repeats and become more and more known throughout the world as more and more people are liking the page which will make the company more popular and sites like Facebook and Likednl become more aware of it. Other examples of social networking sites are Bebo...
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...UnME Jeans: Branding in Web 2.0 Case Write-up 1. What benefits would Foley gain from each of the three social medial plans? What risks does each entail? How can Foley better reap the benefits and mitigate the risks of each of the programs? Through graphs in this case, we know that most of the online customers who use social networking sites are teenagers and young adults. That means these three social medias suit to UnME Jeans, since it targets to junior denim market. For Zwinktopia, it is really a fashion virtual retail store. Avatars are the best way of self-expression in the virtual world. Foley can gain more consumer engagement from Zwinktopia. It uses an entertaining way to create brand awareness and has separate brand channels for promotion purposes. For Facebook, since it is one of the fastest growing sites, it can bring more brand awareness. Followers of UnME Jeans profile page can share UnME Jeans to their friends using new feed to promote more engagement. The discussion forum built more interaction between consumers and brands, consumers and consumers. For YouTube, there is no doubt that video is a very good way to deliver brand massages to the consumers. UnME Jeans can deliver brand story to attract potential customers. Since YouTube has large number of users, it can create brand awareness and attract more potential customers. However, since social media enhance the interaction between customers to customers, the company may lose control the...
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