Assignment 5, Domestic and Global Marketing
• The present assay will review the meaning of domestic and global marketing as interpreted by the current author from course reading and online research. The paper will open with a description of domestic and global marketing taken from sources he has pulled from the internet for comparison. The author will discuss how these two types of marketing can be put into practice by examining two separate organizations. The following exercise is facilitated to build on the author’s understanding of place and promotion within marketing, and how regional influence is involved.
• Marketing Comparison: Domestic and Global
An online dictionary and corporate encyclopedia describe marketing as a “business activity of presenting products or services in such a way as to make them desirable” (Microsoft Encarta, 2007). Marketing needs channels of distribution to sell and deliver products or services to buyers which may include distributors, retail markets, and wholesalers (Kotler, Keller, 2006, pp. 25-26). A marketer uses a service channel, which may include storage brokers, transportation facilities, warehouses, banks, and insurance agencies who work as a liaison for the marketer (Kotler, Keller, 2006, p. 26, 89). There are two branches to marketing that are impacted by regional influence: domestic marketing and global marketing.
The current author found two definitions for a branch of marketing known as domestic marketing. An online investing and financial advisement glossary states that domestic marketing are the activities comprised of a system of trading assets for businesses within a nation (InvestorGuide, 2000). The investor reference web site also details many factors that manipulate how marketing is handled within a nation, such as taxation by region, stock...