...1.1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current...
Words: 21251 - Pages: 86
...TERM PAPER MBM 301 TOPIC- COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF DOMINOS AND PIZZA HUT SUBMITTED BY KAMINI GUPTA KHUSHBOO AGARWAL VARTIKA DESHMA NEHA GUPTA ROOPKISHORE B.AASHIQ INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. The multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure which is expected to zoom more than Rs. 40 billion...
Words: 3097 - Pages: 13
...Chakravarti Shubhankar Rudra Bhavya Nijhawan Jatin Arneja EXECUTIVE SUMMARY Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent advancement, responsibility to quality and commitment to client administration and worth. The characteristics of enterprise, development and initiative have portrayed Pizza Hut and Dominos business through over four many years of achievement. Through the quality of its legacy, its way of life and its kin and franchisees, Pizza Hut anticipates more achievement in future. There are distinctive destinations of each association. Keeping in mind the end goal to accomplish these destinations distinctive targets are set. Targets go down the chain of command contingent upon the way of the business. Along these lines, with a specific end goal to accomplish the destinations, administration settles on distinctive procedures. These procedures are isolated into numerous sub-parts and are helpful for the running of the business. The workers and the administration recognize what they need to accomplish through the objectives which have been set to them and the techniques they have embraced assist them with knowing the way they will accomplish the goals. Likewise, Pizza Hut has diverse targets set to them and they have embraced distinctive techniques to effectively accomplish the objectives...
Words: 3338 - Pages: 14
...Girish Ganapath J – PGP/17/207 R Gayathri – PGP/17/228 S Akshaya - PGP/17/233 Shraddha S - PGP/17/240 Sonakshi J - PGP/17/358 Determining Willingness to Pay at Pizza Chains Determining Willingness to Pay at Pizza Chains ACKNOWLEDGEMENT We would like to extend our thanks to Prof. Kausik Gangopadhyay, Prof. Rajesh Srinivas Upadhyayula and Prof. Sumit Mitra, coordinators of the “Pricing” course at Indian Institute of Management Kozhikode, for giving us the opportunity to work on this project. We also express our gratitude to the students of PGP-17 and PGP-18 who volunteered to participate in our survey. This helped us to get a good sample size to analyze the data. TABLE OF CONTENTS ACKNOWLEDGEMENT 1 ABSTRACT 3 INTRODUCTION 4 OBJECTIVE 5 METHODOLOGY 5 ANALYSIS AND RESULTS 6 RECOMMENDATIONS 8 LIMITATIONS 9 APPENDIX 10 ABSTRACT Our study identifies the most important and influencing factors for consumer preferences to eat at a pizza outlet like pizza hut, dominoes and pizza corner. With the help of factor analysis and regression we are trying to find out the willingness of a customer to pay at a particular outlet and hence what should be the pricing strategy of the pizza chain. The main elements in our study which affect the spending capacity and willingness are combo offers, services and variety offered by the outlets. Hence using this analysis we have also tried to find the premium which these outlets can charge over to its customers for the...
Words: 3105 - Pages: 13
...Supply Chain Management Final Report On Dominos: Supply Chain Network Contents 1. Food Service Industry in India 3 2. About Dominos 4 3. Dominos India 5 3.1 Competitors 6 3.2 SWOT Analysis 8 3.3 Porter five Forces Analysis 9 4. Methodology 10 5. A Typical Domino’s Store 10 5.1 Work Force 10 5.2 Organization Structure 11 6. Domino’s Supply chain: Providing a Strategic Competitive Advantage 13 6.1 Evolution of Dominos back-end supply chain 13 6.1.1 Old Supply chain 13 6.1.2 Revamped Supply Chain Model-2000 13 6.1.3 Current Commissary Operations 15 6.1.4 Vendor Management: 16 6.1.5 Insights on Demand Estimation from retail visit: 17 6.1.6 Inventory Management @ Dominos 18 7. Domino’s as a food service organization 20 8. Service Process Flow 22 8.1 Domino’s 30-minute delivery promise 23 8.2 Service Process flow 24 8.3 Pizza Order tracking 25 8.4 Standard Layout of the make-line 26 8.4 Service Blueprint 27 8. Issues & Recommendations 29 9. References 30 1. Food Service Industry in India The Indian food industry has been witnessing strong growth over past few years. Right now India is the world's second largest producer of food next to China, and certainly has the potential of becoming the biggest producer in the years to come. The total food production in India is expected to grow by leaps and bounds in the next decade primarily because of the growing segment of young professionals and...
Words: 6420 - Pages: 26
...Domino’s Pizza is a corporation that deals with the delivery of pizza in different countries and has its headquarters at Michigan, United States. The corporation was started, in 1960. Currently, it is among the largest pizza chains in United States of America. It has over 600 stores in different growing cities in Wales, Ireland, and England among others. Domino’s Pizza Corporation is a pizza delivery company with franchise stores in so many countries. Its reputation for being in the industry for long has earned it an advantage over other upcoming pizza stores. The stores are able to monitor and maintain quality and consistency of its products. From the many years of experience and staff dedication to serving customer needs, the company has earned a good public reputation. The store recognizes that different customers have different needs; there are those who order the Domino pizza to satisfy the need for food caused by hunger, and there are others who want to enjoy the pizza and the comfort; thus, the Pizza hut. Internally the employees support each other, although everyone has duties and specific roles to play. However, teamwork is always encouraged. It would be impossible to serve the target market effectively without dedication of the internal personnel involved. The franchises have to meet set standards to do business with domino pizzas. This aids in building the public reputation of the company. Dominos Company operate in an environment where there is free competition....
Words: 698 - Pages: 3
...Table of Contents 1. INTRODUCTION 2 2. SEGMENTATION AND TARGETING 2 2.1. GEOGRAPHIC SEGMENTATION 2 2.2. DEMOGRAPHIC SEGMENTATION 3 2.3. PSYCHOGRAPHIC SEGMENTATION 4 2.4. BEHAVIORAL SEGMENTATION 6 3. POSITIONING 7 3.1. VALUE PROPOSITION OF PHD OUTLETS 8 3.4. COMMUNICATING ON POPS AND PODS 8 4. DIFFERENTIATION 9 5. BRANDING AND BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND ASSOCIATION 10 5.3. BRAND LOYALTY 11 5.4. BRAND ASSET VALUATOR 12 6. MARKETING MIX 13 6.1. PRODUCT AND SERVICE 13 6.2. PRICING 16 6.3. PROMOTIONS 21 6.4. PLACE 24 6.5. PEOPLE 25 6.6. PROCESS 26 6.7. PHYSICAL EVIDENCE 26 7. CUSTOMER ACQUISITION AND RETENTION 27 7.1. CUSTOMER ACQUISITION 27 7.2. CUSTOMER RETENTION 29 8. REFERENCES 31 1. Introduction 2. Segmentation and Targeting To begin with, we segmented the market place into different categories broadly based on three consumer characteristics. The classification becomes more specific as we go deeper into the categories. 2.1. Geographic Segmentation The first step of classification is based on geography. We have broadly classified our target customers as belonging to 2 groups on the basis of population as recommend by the Sixth Central Pay Commission of India in 2008. • Tier I cities: Population more than 4 million Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai • Tier II cities: Population between 1 million to 4 million Pune, Jaipur, Chandigarh, Calicut etc. The reason behind focusing on these two segments is...
Words: 7970 - Pages: 32
...MARKETING STRATEGY OF DOMINOS PIZZA SUBMITTED BY HEMANTA DAS ROLL- F-028 SUBMITTED TO PROF. AJAY PANDIT 1 COMPANY PROFILE DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. Involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois and its 3,000th international store in Panama City, making 8,000 total stores for the system. Also that the Domino's Pizza store in Tallaght, Dublin, Ireland, became...
Words: 3404 - Pages: 14
...Domino’s Pizza Analysis of Marketing Strategy Prepared By: Muhammet GÜVEN 1002090089 Hanım Eylül ŞAHİN 1002090110 Esra ASLAN 1002100128 Kübra AYDIN 1002100028 Istanbul University May, 2014 ------------------------------------------------- An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry. Table of Contents EXECUTIVE SUMMARY 2 History 2 Industry 2 SWOT Analysis 2 Competition 3 Recommendations 3 HISTORY of DOMINO’S 3 Mission and Vision 5 DOMINO’S’ LOGO 6 PRODUCTS OFFERED IN DOMINO’S PIZZA 7 Menu 7 ENVIROMENTAL ANALYSIS OF DOMINO’S PIZZA 9 Remote Environment 9 Internal Environment Analysis 10 PIZZA’S MARKET SHARE 11 MARKETING STRATEGIES OF DOMINO’S PIZZA 11 SWOT Analysis 14 Strengths 14 Weakness 15 Opportunities 15 Threats 16 MARKETING MIX 16 CONCLUSION 18 APPENDIX 19 To: Doc.Dr.Zehra BOZBAY Subject: Domino’s Pizza Date: May 2014 EXECUTIVE SUMMARY History Starting in 1960, Domino’s Pizza, Inc. (Domino’s) was formed by two brothers from Michigan. The two started the business after purchasing a store named DomiNick’s. They converted the name to Domino’s five years later. In 1983, Domino’s went international. Today, Domino’s employs about 10,500 people between their 8,700 stores worldwide. The company has been traded on the NYSE as DPZ since 2004. Industry The pizza industry...
Words: 4328 - Pages: 18
...Finding a company with Durable Competitive Advantage: Domino´s Pizza Group plc Value Investing. Autumn 2013 Author: Jero R. Marin. September 2013 Introduction Domino´s Pizza Group PLC (DPG) is the UK and Ireland's leading pizza delivery company and holds the master franchise to own, operate and franchise Domino's Pizza stores in these markets and also in Germany and Switzerland. It is a company based in UK and it is totally independent from the US Domino´s Pizza Corp with which it just holds an agreement to use the Domino´s brand name. With a Gross profit margin of 36.6%, a Sales compounded average growth rate in the last 5 years of 15.9%, and a Return on Equity of 48.6% it is worth a thoughtful analysis to determine Finding a company with Durable Competitive Advantage: Domino´s Pizza Group plc whether this company has really a sustainable competitive...
Words: 1492 - Pages: 6
...BTEC LEVEL 3 90 Credit Diploma in BusinessTutor – Jen Spencer | Unit 1 The Business Environment xxxxx Unit 1 The Business Environment xxxxx Assignment title | Research into the business environment – assignment 1 | Date issued | 27th September 2014 | Hand in date | 8th November 2014 | Learning aim | 1 | Know the range of different businesses and their owners | | 2 | Understand how businesses are organised to achieve their purpose | Scenario | You have been employed as a business analyst in the Office for National Statistics (ONS). You main role is to provide documentation to businesses giving them information about organisational issues and the business environment. | Task 1 | P1 | Create a report that describes the type of business, purpose and ownership of two contrasting businesses | | P3 | And describe how two business are organised | | P4 | You should also explain how their style of organisation helps them to fulfil their purpose | Evidence | A report in Word. Use size 12 font with headings for each section. Include an index | Student Declaration | This is to certify that this is my own work and that all quotes are referenced and noted in the bibliography. | Name | Thomas Hope | Date submitted | 20/11/2014 | Grade expected | pass | | | Internal Verification | Signature | Date | IV Name | | | Lead IV | | | | Student comments on assignment | Tutor feedback Grading criteria | Achieved | Comments...
Words: 2464 - Pages: 10
...3/23/13 Dominos Pizza - Growth & Strategy (Part 1) - Driving Competitive Advantage Username Passw Submit Forgot your password? | Not a member? Please register tutor2u Economics Business Stds Politics Sociology IB Diploma Law Religious Stds Blogs Management History Geography Physics Give It a Go & Other AQA BUSS2 & BUSS4 | AS & A2 Economics | GCSE Business Dominos Pizza - Growth & Strategy (Part 1) - Driving Competitive Advantage Friday, November 26, 2010 by Geoff Riley Print Email Tweet This! Save to Favorites Despite or perhaps because of difficult economic times, the pizza delivery company Dominos UK & Ireland has enjoyed rapid growth over the last couple of years. The company, which owns the Master Franchise to the Domino’s brand in the UK and Ireland, now operates through over 130 franchisees with an average of 4.5 stores each. And their long-term strategy contains the target of rolling out at least one new Dominos store per week in each of the next ten years, growing the business into a billion pound brand in the UK – almost double the current size. Shareholders in Dominos are happy! The company floated on the Alternative Investment Market (AIM) in 1999 and moved into the FTSE-250 mid-cap index in 2007. It now trades at £5.20 per share contrasted with an initial floatation price of 17 pence. Measured by turnover, Dominos is now bigger than the combined income of its largest four rivals including Perfect Pizza and Pizza Hut. The sheer scale of the...
Words: 589 - Pages: 3
...Management 8 4v Challenges In Mc Donald 9 Dominos introduction to 4V’s 12 production process 13 Improvement 15 Conclusion 16 Referances Group member list Introduction Production process Four V’s for Processes Four characteristics of demand in particular have a significant effect on how processes need to be managed: * The volume of the products and services produced * The variety of the different products and services produced * The variation in the demand for products and services * The degree of visibility that customers have of the production of products and services. Four V’s of processes in detail. I. Volume Processes with a high volume of output will have a high degree of repeatability. That means the same thing is happening over and over again. Producing biscuits, batteries or even books can be such examples. The implications of this are that high-volume processes have more opportunities to produce products or services at low-unit cost. So, for an example, the volume and standardization of large fast-food restaurant chains such as MacDonald’s or KFC enables them to produce with greater efficiency than a small, local cafeteria or a restaurant. The implications can be even at country levels with regard to their competitiveness. Apparel industry in China, thriving on volumes is one such example. Variety This V is all about diversity. Processes that produce a high variety of products and services must engage in a wide range of different...
Words: 2308 - Pages: 10
...The Three Strategic Approaches The three strategic approaches to competitive advantage are differentiation, cost leadership, and response. All of these make a company competitive. Each company is different and chooses how they stay competitive. The three approaches come across all differently but each is an excellent outlet to stay competitive. Differentiation “Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy people since 1985”(“Boston Market”, 2013, para.1). Boston Market uses the differentiation approach when competing with their large market of competitors. The fast food market is large and it takes a strong company to be successful. Boston market thrives because they want you get fast service but quality food. “For the price of a sub sandwich and chips at other restaurants, Boston Market puts quality, flavor and wholesomeness on the center of the plate” (“Boston Market”,2013, Para.3). The atmosphere Boston Market creates is made to feel like someone is eating a good home cooked meal. Boston Market is a big go-to for the thanksgiving meals. Thanksgiving is the most sought after home cooked meal and people flock to Boston Market for it. “From a full, catered dinner where orders must be placed in advance to Heat & Serve and A La Carte options, the company that does Thanksgiving all-year-long has easy options for guests who’d rather not cook or whose cooking doesn’t go as planned”(Denmary,2012, para.4). This type of strategic approach...
Words: 624 - Pages: 3
...Features of Service marketing for a company: Service offerings have four distinctive characteristics: intangibility, inseparability, variability and perish ability which makes service marketing different from the product marketing. So keeping in mind, the above characteristics of service offerings, we can say that service marketing should embed following features for any company to become brand in the respective service sector. 1. Customer Relationship: Providing the best services to the potential customer should be the main aim of service providers to have a good relationship with customers that can ultimately help good customer relationship and brand building. Let’s take example of Dominos, the famous pizza delivery system. It has good customer relationship in manner of providing the services to the customer at their doorstep in a defined time limit. 2. Holistic Marketing: Holistic marketing for services include different aspects of marketing like internal, interactive and external marketing as well. External marketing aims preparing, pricing the service, distributing it and also promoting the services to the customers like Dominos promote its services to the target customers at different time periods by providing different offers as well while maintaining the best prices. Internal marketing aims at providing training and regularly motivating employees so that they are able to serve customers well. Interactive marketing describes the ability of employees of the...
Words: 263 - Pages: 2
