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Domino's Pizza Scenario Planning

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Submitted By nimasheibani
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Domino’s Pizza

Executive summary:

Domino’s Pizza is a most important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!”

Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas.

Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017.

Objectives: Domino’s Pizza plc. Recognises that its day to day operations impact the environment. The company is committed to delivering great tasting, hot pizzas and will aim for continuous improvement in all aspects of its environment performance, while continuing to deliver a great service to its customers.

Key to success: Every business has to set goals and to achieve them. There are some main

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