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Dominos Supply Chain

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CENTRO DE ENSEÑANZA TÉCNICA Y SUPERIOR

Sistemas de producción III

Ing. Jorge Palacio

Tarea:

Caso de estudio Domino’s pizza

Nadia Cuevas 7504

Ensenada, B.C., 04 de febrero del 2015

How does Domino's supply chain services model support its brand and its overall strategy?
As a pizza delivery chain Domino's could not been as successful as it is now. The corporation real money comes from their franchises. Domino's money comes from selling the ingredients to their franchises, the dough and toppings. Fueling its own franchises with dough, topping ingredients, equipment and store supplies is worth a lot of money annually to revenue. So in a manner of speaking Domino's works as customer and as a supplier of their own brand similar to a monophony.

Does Domino's supply chain model provide a competitive advantage? How? Yes. The competitive advantage of Domino's do not come from selling pizza to your door, it actually comes from selling the production system and having a almost total management of their franchises supply chain. In most cases Domino's works as a unique supplier to their franchises which gives to the company a consistent income just because of that.

Do you see any major flaws in Domino's supply chain model? How would you change it?
Domino's pizza has adopted the Make-to-Stock Approach for the management of their supply chain. They entirely supply all their masters franchises. Nevertheless stores might get caught with high levels of inventory and stock items. A more efficient stock management and control tool to the stores combine with better forecasting to predict the demand would be a good way to improve the supply chain.

What role, if any, did the supply chain did in Domino's turn around?
A very important role. As I mentioned before the success of Domino’s company does not come from the taste of the pizza, or the commodity

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