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Donation

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Writing to Convince

Argumentative and Persuasive Essays

Sometimes we write to defend an opinion, to argue against somebody’s point of view, or to convince readers why and how we think a certain problem should be settled. The argument we develop should be a logical, properly thought-out presentation of ideas that makes a claim about an issue and supports that claim with evidence. Within this general frame, our argument consists of four basic components: (1) an issue, (2) a claim, (3) support, and (4) a recognition and refutation of the opposing view.

A. The Issue. An argument is concerned with an issue – a case (like war, smoking, cloning, etc.) on which people hold opposite or different opinions. To build a convincing argument about an issue, it is essential that we be aware of the audience we are addressing: • Agreeing audience: When you write to people who already agree with your claim, the focus is usually to urge them to take a specific action and build emotional ties with them. • Neutral audience: In writing to a neutral audience, try to emphasize the importance of the issue and offer explanations that clear up your readers’ questions or misunderstandings about, or lack of interest in it. • Disagreeing audience: The most challenging audience combines people whose viewpoints contrast with yours; they may be hostile to your claim and have strong feelings about the issue. In writing to a disagreeing audience, your goal is to convince readers to consider and adopt your views on the issue. Be sure to follow a logical line of reasoning. First, establish a common ground with your readers by mentioning shared interests, concerns, or experiences. In this way, when you state your claim, the audience would be more open to consider your argument.

B. The Claim. The claim is the point that you try to prove about the issue, usually your view on the

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