...Colgate Presentation What are the customer demographics? Demographic segmentation is the splitting up of the market in to smaller portions or groups according to age, income, gender, occupation, education, religion and social class. Colgate’s target group for toothpaste is very broad. That’s because most of the people need their product. They segmentate mostly on age differences. They have products for Older people adults and younger people. The group of younger people they divide in the categories 0-2, 2-5, 5-8 and 8-12, these groups they also divide in groups of different genders. For example for the group of 2-5 they make toothbrushes and toothpaste with characters of popular tv programs. For the girls a character like Dora the explorer or Barbie and for the boys an action figure or spongebob. And for the group of 8-12 year olds they make toothpaste to help them get use to the adult toothpaste they are going to use in a couple of years. Also they want to make sure that they remain customers of the company and get so used to Colgate that they will use the toothpaste for the rest of their life. For the adults the big differences in the products are not really based on age differences but on dental problems like yellow teeth or sensitive teeth. The most people who use Colgate are in the same social class or at the same income level. Because Colgate is more expensive then most regular toothpastes people who use Colgate probably have more to...
Words: 259 - Pages: 2
.... Name: Lucy Murphy Date of birth(D.O.B.): 15/03/08Family members:(Think about extended family &– who are they)Lucy’s has a family composing of 3 members excluding herself. Her parents are Pat and Joan Murphy and, she has a brother Jack who is 7 years and, a brother Sean who is 3 months. Joan’s parents Elizabeth and John Mc Carthy live close by along with Joan’s sister Geraldine and her 3 children aged between 3-11. Her brother Patrick lives ½ an hour away and, he has a new born with his partner Olivia. Pat’s side of the family live in Clare. His father passed away 7 years ago however, his mother is still alive and, lives with his sister Jessica her husband and, their 5 children in Clare.What has happened to this person? What is their present story?Lucy showed signs of delayed development since the age of 12 months, i.e no words at 18 months. She was noticeably disinterested in interacting with her siblings, cousins, family and peers and, was unmotivated to explore her environment.She was obsessed with eating organic non-food items (8 months) such as clay and sticks, Lucy would have severe tantrums and, proved to have difficulties with transitions. She lacked a comprehension about rules and consequences from an early age and, her behaviour was unpredictable. Is there anything in child’s past history that has relevance to this?Other parents assured Joan that Lucy would start talking when she was ready to do so. However, from 30 months both Joan and Pat along with friends...
Words: 2405 - Pages: 10
...Time Warner/Viacom Jose A. Cruz BUSA 202 Principles of Marketing Eric Rios March 1, 2012 In December 31, 28 Viacom, owners of the Nickelodeon television announce they were taking off the air 19 channels that Viacom owns including two of viewers favorite program as Dora the Explorer and Sponge Bob SquarePans. For this Warner began to receive many calls from spectators complaining and threatened that they will switch cable companies’ providers. Time Warner is the second largest cable provider in the United State with approximately 13.3 million subscribers. Viacom is one of the largest providers of cable TV channel programming. The channel arrangement between Viacom and Time Warner is one of dual distribution in that they both offer the same product to consumers. Viacom owns the channels that people were viewing and Time Warner was supplying the consumers with those channels on another cable provider. The intermediaries are the stations that they offer the service and the people doing the negotiations to keep the channels at Time Warner and get Viacom a little more money. The channel conflict is that of a vertical conflict, since Time Warner is below Viacom in this and Viacom has sway over what happens to them. However in this case, Time Warner was able to regain the upper hand by reaching out to its consumers, hoping they made up for what the company itself could not threaten. Therefore, Viacom wanted more money to supply the channels that had millions of viewers, and...
Words: 507 - Pages: 3
...believe in the principle of appreciating those around you because you never really know how much they are worth to you until you lose them. In sixth grade, I lost a friend. My friend’s name was Loic Jason, he was one of the most generous and loving people I have ever met. Loic was the type of kid who would share his lunch with you, tell you jokes and just talk about anything and everything. But life did not turn out the way it was supposed to. Unfortunately, he was diagnosed with cancer. When I heard the news I felt angry, pain and guilt. I felt guilty because I wished I had spent more time with him. Maybe I would’ve known that something was wrong with him. It was during a weekend and I was sitting in the living room watching Dora the Explorer when I received a text from my friend. The message said: ‘’Did you hear what happened to Loic?’’ I had no clue what he was talking about so I asked: ‘’what are you talking about?” and he responded with ‘’ Loic passed away’’. I did not believe him, I could not believe him. I was in shock. He had just told me that a friend passed away via text. I started contacting all of my friends; I was torn in between denial and reality. How could a person so young, loving and caring with a bright future just disappear without saying goodbye? Then the ‘’what if’s’’ thoughts came along with the pain; what if I had talked to him more often? What if I had just sat with him on the bench and simply asked him ‘’Hey, how are you? ‘’ I wish I could...
Words: 540 - Pages: 3
...Assignment 1 Understanding Childhood Development DUE DATE: Tuesday, October 20 This assignment pertains to Chapter 4 in the Franzoi textbook (Human Development). This assignment will be worth 15 points and it must be at least two typed pages, double-spaced, with 1-inch margins. Use a 12-point font. You must write in Standard English and proofread before submitting. This assignment must be posted to Blackboard no later than 11:59pm on October 20. Please note that two (2) points will be deducted for each calendar day late and no assignment will be accepted more than two (2) calendar days (48 hours) after the due date. Go to the course menu and click on where it says Assignment #1 and download the attached file. After you complete the assignment, go back to the course menu and click on Assignment #1, and then click on where it says Assignment #1 to upload it. From there go to Assignment Submission and attach your file by clicking Browse My Computer. Alternatively, you can copy and paste your work by clicking Write Submission. When you are finished, click Submit. If you save it as a draft, make sure you submit it when you are finished. Instructions for downloading and submitting the assignment are also posted on the course menu. After uploading your work to the Assignment area on the course menu, double check to make sure it appears there. Please refer to these links for tutorials: http://www.cuny.edu/about/administration/offices/CIS/functions/bb/userguides/student/SubmittingAssignmentsSP13...
Words: 1042 - Pages: 5
...context of society and can be linked to gender stereotyping (also a topic of discussion). It is apparent in most if not all cultures, but the “role” itself varies from one culture to another. A major gateway for this is through the media. In the United States, children’s cartoons are a prime example. Of the plethora of cartoons available for discussion, four highly popular ones, current and old, will take priority: Dora the Explorer, Spongebob Squarepants, Rugrats, and the Scooby Doo series. First to be discussed is the extremely popular, Dora the Explorer. The show can be considered a global phenomenon being dubbed in over twenty different languages, so it has a large fan base amongst the varying cultures around the world. Now, on to the topic of gender in regards to the show, the show itself is not necessarily targeted solely towards young females/girls. In fact, the show is highly popular amongst young males/boys as well. This is mainly due to the fact that Dora isn’t your typical “girl” in the sense of gender roles, which she is more or less considered a tomboy. Dora wears a t-shirt, shorts, and tennis shoes and carries a backpack; she also has short hair. Also, the context of the show helps lean interest and...
Words: 1432 - Pages: 6
...crashed. We lived in Saudi for four years before returning to the US. Moving back never made sense to me, when asked about it, mom would always say “You know how it is, the grass always seems greener on the other side”. My dad never had much to say about our move and I do not even remember him being on the plane back. Perhaps it is because of my young age at the time, but I recall very little from this time. I remember my bedroom the most; it contained my first “big girl” bed, which had been given to me as a surprise when we moved into our new home. “Dora the Explorer” was sprawled in large purple font near the part where the pillow touches the sheet. This detail stuck with me because I would make sure the pillows would not fall in such a way that would obscure the font. Dora, with her arms raised up towards the lettering, was right in the middle. My room overall was a garish shade of pink and decorated from curtain to floor with Dora, and her companions, Boots and Backpack....
Words: 495 - Pages: 2
...violence, alcohol abuse, drug abuse and sexual behavior that is displayed. Social influences of visual entertainment media are mostly negative. There seems to be plenty of shows that seem to be a more influential on American society, such as Basketball Wife one VH1, or Love and Hip-Hop Atlanta just to name a few. These reality television shows are more focused on the negative than the positive in those individual’s lives. There is a good amount of violence on these shows. There are some positive influences that can be seen in the visual entertainment media, as well. For example, celebrities and athletes are able to get attention charities that they are a part of and bring it to the public’s eye. There are television shows such as Dora the explorer and Diego that teaches children how to recognize their alphabets and how to count. It also encourages them to speak another language. Visual media will influence and reflect social behavior. Visual...
Words: 360 - Pages: 2
...Montessori Environment Maybe the most definite difference between traditional early childhood program and Montessori classroom is the absence of fantasy character in Montessori prepared environment. We have seen many facts that prove how fantasy dangerous for our kids mind. My brother had a terrified experience when he still 5 years old. He jumped in to a garbage pit that full of fires while wearing batman costumes. He saw at television as a batman, nothing can harm him. The most extreme things maybe what was happen in Britain, where Zach Avery (4 years old) and Coy Mathis (7 years old) that really ‘inspired’ with character of Dora the Explorer in television. Even they were born as male, but as toddler they choose items traditionally associated with Dora that grew his hair, wore lots of pink, like tutus and swimsuits featuring the cartoon character Dora the Explorer. Even though few doctor diagnosed them with Gender Identity Disorder, but it’s still in controversy As parents and teacher, we must aware of this. Because young children are naïve- they believe all that they are told. The world is a new and wonderful place for young children, and one marked by ability to absorbed seemingly endless amounts of information from the environment around him or her. Fantasy characters are not only unnecessary, they also quite damaging. Because children believe what they are told, and because they lack the experience to it information within accurate beliefs about how the world works, they will...
Words: 2755 - Pages: 12
...receiver of that message. It plays an important role in the socialization of children. In fact, there are many types of media; these include newspapers, magazines, radio, films, CDs, Internet, and television. These kinds of media, especially television, affect children’s and adult’s behavior in different ways. According to the article, “Socialization: From Infancy to Old Age”, “The average family in the United States has at least one television turned on for at least seven hours a day.” Television is the biggest mass media in this country and has positive and negative aspects. There are some programs which are very helpful with lots of information for the children. For example; on channel thirty-three, there is a good program called“Dora the explorer”. Children can learn to speak Spanish and also do things such as singing, standing up and pronouncing words in English. On the same channel, there is also a program called “Blue’s Clues”. In this program, children learn how to think, sing and discover clues. When children watch these programs, they are not the same people anymore because they can become more knowledgeable. These programs are very good because they change children’s minds and make the children different from what they...
Words: 468 - Pages: 2
...example, The Big Bang Theory is a show most people love to watch in their free time. It is a comedy that people find hilarious, which makes it great to watch for people who just want to unwind and have a laugh. George Lopez is also a very famous show that has been playing on television for many years. It has a lot of comedy, and every episode has a life lesson that people can relate to, which makes it very entertaining to watch. Watching shows like Big Bang Theory and George Lopez can help people de stress and relax. Furthermore, television has become an excellent source for education in today’s society. Many television shows teach children how to work with shapes, how to read, and even learn different languages. For example, Dora the Explorer is a popular show that provides many skills for children to learn. In this program, children are learning a second language,...
Words: 616 - Pages: 3
...Wernher Von Braun | Impact on Physics | John Doe | This report is on Wernher Von Braun and his impact on physics. We will discuss his life, where he came from, his education, and his accomplishments. We will discuss the effect he and others like him had on our lives, how they changed them, and their contribution to science. Wernher Von Braun was born March 23, 1912 the second of three sons born to Baron Magnus von Braun and Baroness Emmy von Quistorp. Born in thecity of Wirsitz, the province of Posen in the Prussian area of Germany. Von Braun being born the son of a Baron and Baroness. Wernher and his brothers all became Barons at birth, they being born of German nobility. Wernher and his brothers were raised to be honorable and educated. At an early age of four Von Braun’s father had noted he could read a paper upside down and ask his teachers question they couldn’t answer even then showing an understanding complex matter above others his age. His father’s job as a diplomat had him transferred to Berlin where in the 1920 he studied music, a passion he continued until adulthood. In 1924 at 12 years old the young aspiring rocketeers first rocket experiment didn’t go so well for him. Wernher after talking his older brother, Magnus into helping.The two Von Braun brothers bought 6 large skyrockets and lashed them to Wernher’s coaster wagon. Then placing the wagon with the rockets mounted on it on the most upscale street in Berlin. They ignited the fuses and Werher jumped...
Words: 2555 - Pages: 11
... The first days would be the hardest for me because I didn't know anyone. By the end of the program, I did not want it to end, I had met so many people and done many fun activities. As time progressed, I started love those programs. Moving became less of a worry because I believed wherever I went, migrant programs would be offered. My first time moving was from Mexico to San Bernardino, California. I changed environments completely and was scared out of my mind. I did not know any English and had no idea what it was like to live in the US. This is where my biggest obstacle began, learning English. I remember going to school and hearing kids talk the language and being very confused. I had never heard English in my life except in Dora the Explorer. My teachers did not speak Spanish and would give me work in English. It was urgent for me to learn this language or else I wouldn't be able to understand most of the content I was given. I had nobody who was bilingual to help me through it. I would watch television in English and base myself off the characters actions to try to learn. Read books and try to understand them in anyway that I could. I knew it was going to be a lot of work for me to learn the language on my own, but here I am now. (Public speaking) When children are asked what they “want to be” when they grow up, often the responses are a firefighter, policeman, or a doctor. In my case, I wanted to become a chef. I stuck with that idea until I attended a program about...
Words: 624 - Pages: 3
...3. OPERATING STRATEGIES AND IMPLEMENTATION A. STORE 1. Location - SM Megamall, Basement, Ortigas, Pasig City 2. Size - 20 sqm 3. Rent - P40,000.00 Our children’s bookstore, Fun Page Bookshop will be located at basement of SM Megamall which is the 3rd largest mall in the Philippines and soon to be the biggest mall in the Philippines after its renovation by the end of 2013. Megamall attracts daily foot traffic of 800,000 people. With this numbers, our shop will be visible to people from different walks of life, class A to B and hoping that at least 10% of these people may notice us, spread the news and patronize us. B. CLIENTS Our clients will be children ages 3-12 years old. Through our interactive bookshop, children will develop their self-esteem by interacting with other children. They will be comfortable in social settings and enjoys group activities as well as develop independency. Parents/guardians who are in the mall with their children may visit the area to allow their children to play and learn at the same time. C. MARKETING Since we are just new in the business of children’s bookstore, the Managing Partners, its partners, family and friends will work hand in hand in promoting the bookstore. We will be doing awareness campaign through social network advertising, online promotions, distribution of flyers and TV guestings. On the grand opening, we are working to have a celebrity mother to do the first story telling. We are working...
Words: 830 - Pages: 4
...Advertisement and Children In today's world, advertising is becoming more widespread. The major point is to increase market and educate consumers about the new products .There are many ways of advertising which are television, radio, local newspapers, magazines and etc.. Advertisers have realized that children would become the most influenced group by advertising, and also started producing childrenswear and foods besides toys and games. There is an increasing amount of advertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisements put too much pressure on children. Advertisements are everywhere nowadays and especially advertising targeting children. Some advertisers claim that they provide beneficial information to children. I am going to discuss ads on toys, fast food and educative programs. Another advertisement is on toy industry, because children under a certain age don’t understand what they want. They are attracted by colorful pictures on advertisement and influence by misleading information. So they annoy their parents to buy those things and this can upset the budget of many families. “According to the Consumer Union's report, “elementary-age” school children spend around $ 15 billion, $11 billion of which goes for products from toys and games to food and clothes also elementary-age children influence $160 billion spending controlled by their parents- for cereals, shampoos, and even...
Words: 754 - Pages: 4
