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Dove Rhetorical Analysis Essay

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Rhetorical Analysis Paper
Most companies today are strung within extensive conglomerates. These business structures often disguise the motives of a sub company that are trying to meet the agenda of an overarching company. This type of hidden motive can be seen within the Dove: Campaign for Real Beauty. On the surface this advertisement uses multiple rhetorical strategies to argue that body acceptance is progressing in society. Once this idea of body acceptance gets reviewed critically we are afforded many unstated premises that lead to an unstated conclusion, with a hidden advertisement agenda in the background.
This paper is structured based off the two main thesis points introduced in the opening paragraph. Each of these points will …show more content…
The advertisement pictures a group of woman posing together in their underwear and bras. The emotion in this image appears to be happy and proud. Dove makes this simplistic image to directly impart the raw emotion of the women onto the audience. All people that view this advertisement will immediately notice the absence of shame or care of judgment. This idea is a state that most woman struggle with achieving, and this advertisement makes it seem normal and obtainable. The intent is to make all women feel that their bodies are perfect the way they are, and that Dove supports …show more content…
The main unstated premise is based on the superficial argument that body image should be unimportant. The unstated premise is that when improving body appearance is not prioritized then people’s diet will remain terrible or even degrade. Also there is the unstated premise that people with low dietary restraint will be consuming more foods like mayonnaise and ice-cream, which Unilever has no shortage of market current space within. Then the major unstated conclusion formed by this advertisement is that people that are less concerned with their health will buy Dove soap and unhealthy food they

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