Advertising: Manipulating the Mind Advertisements, whether it be on television, buildings, billboards, buses, and the internet, it is everywhere an individual turns. There is hardly a way to control it or get away from it and there is definitely no way of stopping it. The tools and techniques that these marketers and advertisers use to manipulate the audience are almost endless and extremely effective. People are constantly exploited and seduced on a daily basis to purchase products without much logical thinking. Advertisements like the Dr. Pepper “Always One of a Kind” commercial give an illusion that aims toward people’s shadows and manipulates the mind in a way that the company would want it to be. The first time seeing the ad, it was evident that its intentions were to leave the viewers with feel-good emotions. It starts out with a series of short clips from following Macklemore onto the stage to people doing various activities like drumming, surfing, bull riding, dancing, swimming with a shark, and mountain climbing. There are Dr. Pepper cans and the Dr. Pepper logo subtly placed throughout the commercial. It also mentions that even woman can be “one of a kind” and that gave a sense that Dr. Pepper does not discriminate. It then goes on to show a clip of a cartoon, which can relate to a child. The advertisement basically shows all these different people doing their own thing around the nation and how they are “one of a kind” in hopes of promoting individuality tied in with Dr. Pepper. It is evident that the commercial is trying to appeal to the audience by using various inspirational images, popular scenes in modern society, music, and celebrities that influence young people to follow them. This all eventually leads to Macklemore on stage performing and while a Dr. Pepper can is being presented, he says, “Here’s to being one of a kind.”