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Dr Reddys-Strategy Study

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Project Report
Project Report
Competition & Strategy

Dr Reddy’s Laboratories Ltd
Competition & Strategy

Dr Reddy’s Laboratories Ltd Project by
Group 5
Jyoti Pal (1311093)
Nandha Kumar S (1311103)
Rampraksah (1311113)
Shrikant Nikade (1311123)
Unnithan Anup Chandramohanan (1311134)
PGP 2013-2015 Project by
Group 5
Jyoti Pal (1311093)
Nandha Kumar S (1311103)
Rampraksah (1311113)
Shrikant Nikade (1311123)
Unnithan Anup Chandramohanan (1311134)
PGP 2013-2015
Under the Guidance of
Rishikesha T Krishnan
Professor
Chairperson, Corporate Strategy & Policy Area

Under the Guidance of
Rishikesha T Krishnan
Professor
Chairperson, Corporate Strategy & Policy Area

Contents Introduction 2 Financial Analysis: 2 Resources 3 Current Challenges: 6 Current Strategy: 6 Key Recommendations: 7 Elaboration: 8 Plan for Implementation: 9 Financial Forecast: 11 Contingency Plan: 11 Alternatives 11 Appendix: 11

Introduction

Dr. Reddy’s Laboratories started as a primary API manufacturer to cater to the Indian and international markets. Later DR Reddy’s pioneered the operations formulations and today, it is one of the most established companies in the Indian and Global pharmaceutical industry. DRL is a 200 million dollar venture with presence in almost all major therapeutic areas, providing affordable and innovative medicines in all major therapeutic areas like gastro-intestinal, oncology, pain management, cardiovascular, dermatology, diabetes, etc.
DRL operates in three business segments- Pharmaceutical Services & Active Ingredients, Global Generics and Proprietary Products. Its Indian manufacturing operations were strengthened by acquiring American Remedies Ltd and this acquisition made Reddy’s the third

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