...itself, but also for the absurdly expensive and extremely entertaining commercials and the half-time performance; Super Bowl XVIII is expected to have an economic impact of approximately $500 million. So why did I choose to do my report on Super Bowl 2014? Well, I am a big fan of the Super Bowl and all I’ve been hearing lately is The Farmer’s Almanac prediction of a bitterly-cold, wet and white start to February for the mid-Atlantic region of the United States (Almanac Publishing Co.). So I thought it would be interesting to take a look into what type of weather the teams and performers would be challenged with. Image from 2013 Farmer’s Almanac with regional predictions for central and eastern US. For this reason, the focus of my research paper will be an analysis of variables directly affecting weather for East Rutherford, NJ on February 2nd, over that past 30 years. The dependent variable, wind chill, is determined by independent variables: wind speed, temperature, humidity and whether or not Punxsutawney Phil saw his shadow (otherwise known as could cover). The most important independent variable in determining wind chill during the winter months is temperature. The Wind Chill is the temperature your body feels when the air temperature is combined with the wind speed. My dependent variable is the wind chill for East...
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...[Chapter – 01] 1.0 Introduction: Every organization performs its task with the help of resources as men, machine, materials and money. Except manpower other resources are non-living but manpower is a live and generating resource. Manpower utilizes other resources and gives output. If manpower is not available then other resources are useless and cannot produce anything. Out of all the factors of production manpower has the highest priority and is the most significant factor of production and plays a pivotal role in areas of productivity and quality. In case, lack of attention to the other factors those are non-living may result in reduction of profitability to some extent. But ignoring the human resource can prove to be disastrous. In a country where human resource is abundant, it is a pity that they remain under-utilized. The people at work comprise a large number of individuals of different sex, age, socio-religious group and different educational or literacy standards. These individuals in the work place exhibit not only similar behavior patterns and characteristics to a certain degree but also they show much dissimilarity. Technology alone, however, cannot bring about desired change in economic performance of the country unless human potential is fully utilized for production. The management must therefore be aware not only organization but also employees and their needs. The human resource is critical and difficult to manage. It is because human behavior is highly unpredictable...
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...TABLE OF CONTENTS TOURISM SECTOR BREAD AND PASTRY PRODUCTION NC II | |Page No. | | | | | | | |SECTION 1 BREAD AND PASTRY PRODUCTION NC II QUALIFICATION |1 | | | | | | | |SECTION 2 COMPETENCY STANDARDS | | | | | |Basic Competencies |2 - 13 | |Common Competencies |14 - 28 | |Core Competencies ...
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...Jeffrey; Veiga, John F. Academy of Management Executive. May99, Vol. 13 Issue 2, p37-48. 12p. 2 Black and White Photographs, 1 Chart. Abstract: There's a disturbing disconnect in organizational management. Research, experience, and common sense all increasingly point to a direct relationship between a company's financial success and its commitment to management practices that treat people as assets. Yet trends in management practice are actually moving away from these very principles. Why is common sense so remarkably uncommon when it comes to managing people? Why do organizations habitually overlook readily available opportunities to boost their financial performance? Drawing on extensive empirical research, an irrefutable business case can be made that the culture and capabilities of an organization, derived from the way it manages its people, are the real and enduring sources of competitive advantage. Managers today must begin to take seriously the often heard, yet frequently ignored, adage that "people are our most important asset" [ABSTRACT FROM AUTHOR] DOI: 10.5465/AME.1999.1899547. (AN: 1899547) Base de données: Business Source Complete Putting people first for organizational success[a] Executive Overview There's a disturbing disconnect in organizational management. Research, experience, and common sense all increasingly point to a direct relationship between a company's financial success and its commitment to management practices that treat people as assets. Yet trends in...
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...Table of Contents General IP Policy/theory 1 Trademarks 2 Foreign Treaties 4 Types of Marks 4 Infringement (Polaroid Test) 9 Defenses 10 Internet/UDRP 12 Dilution 13 Remedies 14 Copyrights 16 Derivative Works 19 Moral Rights 21 Renewal/Termination 23 Infringement (tests) 24 Fair Use/Defenses 15 DMCA 27 Remedies 29 Publicity/Misappropriation 32 Patents 34 Patent Prosecution 36 Utlity/Novelty /Non-Obvious 38 Priority 39 Statutory Bars 40 Infringement 41 Defenses 43 Remedies 44 Trade Secrets 46 IP In General I. Origins a. Patents began in Venice b. Copyright began in England - Publisher competition c. Trademarks - Guild System would mark the bottom of product so that people would know from whom they were purchasing II. Federal Authority a. Copyright/Patent Authority Article I Sec.1 cl. 8 i. “Progress of science and useful arts” 1. Science is copyright, and useful arts is patents 2. In the days of the Constitution means “knowledge.” ii. Utilitarian clause – not based on the moral rights iii. Most protection is pretty much on federal level. iv. Certain States with particular businesses adopted their own laws, which Congress eventually incorporated...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...RESEARCH and WRITING CUSTOM EDITION Taken from: Writing Research Papers: A Complete Guide, Eleventh Edition by James D. Lester and James D. Lester, Jr. To the Point: Reading and Writing Short Arguments by Gilbert H. Muller and Harvey S. Wiener ISBN 0-558-55519-5 Research and Writing, Custom Edition. Published by Pearson Custom Publishing. Copyright © 2006 by Pearson Custom Publishing. Taken from: Writing Research Papers: A Complete Guide, Eleventh Edition by James D. Lester and James D. Lester, Jr. Copyright © 2005 by Pearson Education, Inc. Published by Pearson Longman, Inc. New York, New York 10036 To the Point: Reading and Writing Short Arguments by Gilbert H. Muller and Harvey S. Wiener Copyright © 2005 by Pearson Education, Inc. Published by Pearson Longman, Inc. Copyright © 2006 by Pearson Custom Publishing All rights reserved. Permission in writing must be obtained from the publisher before any part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system. All trademarks, service marks, registered trademarks, and registered service marks are the property of their respective owners and are used herein for identification purposes only. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 ISBN 0-536-97722-4 2005240359 AP Please visit our web site at www.pearsoncustom.com ISBN 0-558-55519-5 PEARSON CUSTOM PUBLISHING ...
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...HISTORY OF BAKING On today’s market there is a never ending variety of the most delicious sweets and pastries to please both the palate and the eyes. We have become so used to this diverse range of bread, mouth watering pastries and cakes that seldom we ask just how they come into existence. I guess my initial interest in the origin of the baking industry was not aroused by accident; rather I suspect it was kindled by a chain of events occurring earlier in my life... My Grandfather owned a small hotel and bakery in Switzerland and when he retired my father who was an excellent pastry cook continued the business. As a small child I spent many hours watching my dad at work and later followed in his footsteps almost as a matter of course. Then again, I have a suspicion that it may have been “fate-by-design” that made me take up pastry-cooking. The question still remains, was my career pre-determined by the fact that my grandfather had thousands of letterheads printed for his bakery which included his name? The prospect of a hefty quantity discount would no doubt have made perfect sense to my frugal fore bearer; it must have been so much cheaper getting all this printing done in a big way. Grandfather should have realised (and I suspect that he might have) that there was not the slightest chance that any one generation could ever use up this huge mountain of stationery. Granddad’s first name “Fritz” was also my father’s first name and when I was born there was never any question...
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...This eBook has been published by: [pic] Publishing Date: 2004 ISBN# 1-59547-129-4 Please see my website for several e-books created for education, research and entertainment. Most eBooks are available in paperback. Specializing in rare, out-of-print books still in demand. Contact: sales@nuvisionpublications.com URL: http://www.nuvisionpublications.com The Age of Innocence By Edith Wharton (1920) Table of Contents Book I Chapter I. 5 Chapter II. 11 Chapter III. 16 Chapter IV. 22 Chapter V. 27 Chapter VI. 35 Chapter VII. 41 Chapter VIII. 47 Chapter IX. 54 Chapter X. 64 Chapter XI. 73 Chapter XII. 80 Chapter XIII. 91 Chapter XIV. 97 Chapter XV. 103 Chapter XVI. 112 Chapter XVII. 120 Chapter XVIII. 129 Book II Chapter XIX. 141 Chapter XX. 150 Chapter XXI. 160 Chapter XXII. 171 Chapter XXIII. 178 Chapter XXIV. 187 Chapter XXV. 192 Chapter XXVI. 200 Chapter XXVII. 210 Chapter XXVIII. 216 Chapter XXIX. 222 Chapter XXX. 229 Chapter XXXI. 238 Chapter XXXII. 249 Chapter XXXIII. 258 Chapter XXXIV. 271 Book I Chapter I. On a January evening of the early seventies, Christine Nilsson was singing in Faust at the Academy of Music in New York. Though there was already talk of the erection, in remote metropolitan distances...
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...retrieval system, without prior permission in writing from the publisher. The Australian Copyright Act 1968 (the Act) allows a maximum of one chapter or ten per cent of this book, whichever is the greater, to be photocopied by any educational institution for its educational purposes provided that the educational institution (or body that administers it) has given a remuneration notice to Copyright Agency Limited (CAL) under the Act. Allen & Unwin 83 Alexander Street Crows Nest NSW 2065 Australia Phone: Fax: Email: Web: (61 2) 8425 0100 (61 2) 9906 2218 info@allenandunwin.com www.allenandunwin.com A Cataloguing-in-Publication entry is available from the National Library of Australia www.trove.nla.gov.au ISBN 978 1 74237 820 6 Cover photograph: dress designer - Alex London; styling – Katherine Erwin; hair & makeup – Arturo Swayze Typography: Ray Shappell Printed in Australia by McPherson’s Printing Group 10 9 8 7 6 5 4 3 2 1 For my parents, and for my husband, because when I said I wanted to touch the moon you took my hand, held me close, and taught me how to fly. Two roads diverged in a wood, and...
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...Question 1 The ethics defined by an organization are 1) social ethics. 2) professional ethics. 3) individual ethics. 4) legal ethics. 0 / 0.1 points socioeconomic ethics. Question 2 Which of the following statements about laws is least accurate? 5) 1) 0 / 0.1 points People in accounting and finance should be aware of the Sarbanes-Oxley Act. Anything published on the Internet is in the public domain and can be used 2) freely. 3) Assume that anything produced privately after 1989 is copyrighted. The concept of fair use gives individuals limited rights to use copyrighted materials without requiring permission. Question 0.1 / 0.1 3 points The reasons why people make unethical decisions include 4) 1) taking the easy way out. 2) doing whatever it takes to win. 3) rationalizing one's choices. 4) A, B, and C 5) B and C only View Feedback Question 4 0.1 / 0.1 points Which of the following statements comparing oral and written communication is least accurate? 1) Written communication is preferred when a permanent record is needed. Written messages are generally more organized and well-considered than oral messages. One advantage of oral communication such as a face-to-face meeting is that it 3) allows for immediate feedback. 2) 4) Oral communication is preferred when presenting formal or complex ideas. View Feedback Question 5 0.1 / 0.1 points Which of the following is an example of horizontal communication in an organization? 1) Four payroll clerks meet to discuss a new...
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...RICK RIORDAN THE CROWN of PTOLEMY A Percy Jackson/Kane Chronicles Adventure PUFFIN Contents The Crown of Ptolemy ABOUT THE AUTHOR Rick Riordan is the creator of the award-winning, bestselling Percy Jackson series and the thrilling Kane Chronicles and Heroes of Olympus series. Don’t miss his new series: Magnus Chase and the Gods of Asgard. According to Rick, the idea for the Percy Jackson stories was inspired by his son Haley. But rumour has it that Camp Half-Blood actually exists, and Rick spends his summers there recording the adventures of young demigods. Some believe that, to avoid a mass panic among the mortal population, he was forced to swear on the River Styx to present Percy Jackson’s story as fiction. Rick lives in Boston, Massachussetts, (apart from his summers on Half-Blood Hill) with his wife and two sons. To learn more about Rick and the Percy Jackson and Kane Chronicles series, visit: www.rickriordanmythmaster.co.uk The Crown of Ptolemy ‘CARTER!’ I SHOUTED. Nothing happened. Next to me, pressed against the wall of the old fort, Annabeth peered into the rain, waiting for magical teenagers to fall out of the sky. ‘Are you doing it right?’ she asked me. ‘Gee¸ I dunno. I’m pretty sure his name is pronounced Carter.’ ‘Try tapping the hieroglyph multiple times.’ ‘That’s stupid.’ ‘Just try it.’ I stared at my hand. There wasn’t even a trace of the hieroglyph that Carter Kane had drawn on my palm almost two months back. He’d...
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...of our times that I know ... Of all the books that I have read in the last 20 years, it is by far the one that has taught me the most." THE TIMES OF INDIA: "To the elite ... who often get committed to age-old institutions or material goals alone, let Toffler's FUTURE SHOCK be a lesson and a warning." MANCHESTER GUARDIAN: "An American book that will ... reshape our thinking even more radically than Galbraith's did in the 1950s ... The book is more than a book, and it will do more than send reviewers raving ... It is a spectacular outcrop of a formidable, organized intellectual effort ... For the first time in history scientists are marrying the insights of artists, poets, dramatists, and novelists to statistical analysis and operational research. The two cultures have met and are being merged. Alvin Toffler is one of the first exhilarating, liberating results." CHRISTIAN SCIENCE MONITOR: "Packed with ideas, explanations, constructive suggestions ... Revealing, exciting, encouraging, brilliant."...
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...November 2010 [pic] Contents Executive summary 5 1. Introduction 8 2. Value chain analysis 9 2.1. The general value chain concept 9 2.2. The value chain concept applied to fisheries and aquaculture 11 2.3. Conclusions about using the value chain analysis 14 3. The international seafood industry and Africa’s place in it 16 3.1. African seafood exports and imports 18 3.2. Main destinations 20 3.3. Imports 21 3.4. Value addition in Africa 21 4. Studies where value chain analysis has been used 22 4.1. Revenue distribution through the seafood value chain 23 4.2. Lake Victoria Nile perch fishery, Tanzania 25 4.3. Pelagic fishery in Morocco 32 4.4. Value addition opportunities in the Namibian seafood industry 38 4.5. Ugandan Nile perch quality management and certification 41 4.6. The Kenya capture fisheries value chain 45 4.7. Nigerian domestic catfish production 50 4.8. Gender analysis of aquaculture value chain in Nigeria and Vietnam 54 4.9. Private sector applications of value chain analysis 60 5. On-going value chain analysis studies 68 5.1. Value chain analysis of international fish trade and food security 68 5.2. Ghana: Value Chain and Cost Earnings Analysis 69 6. Example from Asia: Analysis of the fishery sector in Sri Lanka 70 6.1. Value chain summary 71 6.2. Production 71 6.3. Ownership and collective...
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...Literary Theory and Schools of Criticism Introduction A very basic way of thinking about literary theory is that these ideas act as different lenses critics use to view and talk about art, literature, and even culture. These different lenses allow critics to consider works of art based on certain assumptions within that school of theory. The different lenses also allow critics to focus on particular aspects of a work they consider important. For example, if a critic is working with certain Marxist theories, s/he might focus on how the characters in a story interact based on their economic situation. If a critic is working with post-colonial theories, s/he might consider the same story but look at how characters from colonial powers (Britain, France, and even America) treat characters from, say, Africa or the Caribbean. Hopefully, after reading through and working with the resources in this area of the OWL, literary theory will become a little easier to understand and use. Disclaimer Please note that the schools of literary criticism and their explanations included here are by no means the only ways of distinguishing these separate areas of theory. Indeed, many critics use tools from two or more schools in their work. Some would define differently or greatly expand the (very) general statements given here. Our explanations are meant only as starting places for your own investigation into literary theory. We encourage you to use the list of scholars and works provided for each...
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