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Dressing Our Daughters

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Submitted By chrismercer
Words 1086
Pages 5
Chris Mercer
Mrs. Asbury
ENG 100 B-51
Research Essay
Dressing our Daughters
The only thing on the minds of corporate leaders is profit. As more and more people take to the “Occupy Wall Street” concept, it becomes apparent that there is a great disconnect between the different classes of people. What this calls to mind is a large group of people, or the “99%” as they are known, being taken advantage of by the rich “1%” of America that make up the upper levels of our nation's companies. “Considering the growing backlash over its business practices and marketing strategies, Abercrombie (& Fitch's) profits have risen steadily,” (Lamar, 1). The only way to affect any great change is to alter the perception of people so they don't buy a certain product anymore. If it becomes a well accepted notion that a product is harming young people, the odds that people will buy that product is diminished. Showing people that something is harmful is not a guaranteed way to stop them from buying it. For instance, everyone knows that smoking is detrimental to health yet people continue to buy and smoke cigarettes. This is not to say that if everyone knows fashion trends are making young women more vulnerable to sexual predators they will stop buying it, but rather if a concerted effort is made to get certain, dangerous items off the shelves, young people will consequently be safer. It is time that society understand how the “trendy” clothing worn by young women is making them more susceptible to harm.
The major producers of preteen clothing have a simple objective: make clothes that young people will buy. Generally the only thing that changes the marketing strategies of these companies is a change in consumer tastes. The recent exposure of child abuse in the United States is guaranteed to make adults contemplate the appropriateness of clothing lines which put sexual attention

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