Premium Essay

Dubai the Jewel in the Desert

In:

Submitted By emmahhz
Words 5177
Pages 21
*

CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT

MING CHANG
FEI FANG
EMMA HAN
ALIREZA PAYKAZADI
EMILEE RICE

UNIVERSITY OF FLORIDA

CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT

MING CHANG
FEI FANG
EMMA HAN
ALIREZA PAYKAZADI
EMILEE RICE

UNIVERSITY OF FLORIDA

Table of Contents 1 Introduction 3 2 Key Issues 4 3 General Environmental Analysis 5 3.1 Tourism 6 3.2 Business in Dubai 8 4 SWOT Analysis 10 4.1 Strengths 10 4.2 Weakness 12 4.3 Opportunity 13 4.4 Threat 14 5 TOWS Analysis 14 7 Recommendation 17 8 Conclusion 18 9 Update to Present 18

*

*
Introduction
Dubai is a small nation that “thinks big and sells dreams”. As an emirate that is known very little for the oil that it produces, it has made a name for itself by providing the best tourist location for anyone looking for the perfect weather, extravagant amenities, jaw dropping architecture, high-end fashion and entertainment unlike any other place in the world. Dubai’s leaders, the Maktoum family, knew oil was a temporary resource that would eventually run out. The family wanted other revenue sources to be made from other places and the prince had a vision that has made Dubai the Jewel in the Desert (Temporal, 2006).
Dubai joined six other states to form what is known as the Federation of the United Arab Emirates in 1971. Many have wondered, the likelihood for such a small nation to grow so quickly. The rapid growth and development of Dubai can be credited to the current Crown Prince, His Highness General Sheikh Mohammed bin Rashid Al Maktoum (Temporal, 2006). Prince Maktoum is as a visionary leader, as he adopted a western style and commercial approach to the development of Dubai. Like any company with a brand name, the government of uses Dubai as its brand. They want to evoke

Similar Documents

Premium Essay

Macro

...The UAE has an open economy with a high per capita income of $40,200 ranking 21st among the world. The discovery of oil in the UAE happened more than 30 years ago. Since then, the UAE has undergone a profound transformation from an impoverished region of small desert principalities to a modern state with a high standard of living. The government has increased spending on job creation and infrastructure expansion and is opening up utilities to greater private sector involvement. The country's Free Trade Zones - offering 100% foreign ownership and zero taxes - are helping to attract foreign investors. The global financial crisis, tight international credit, and deflated asset prices slowed GDP growth in 2010. The economy is expected to continue a slow rebound. However, the GDP is $199.8 billion ranking 53 among the world and continuing to grow at the rate of 2.3 %. In UAE, expatriates account for about 85% of the work force. The UAE's strategic plan for the next few years focuses on diversification and creating more opportunities for nationals through improved education and increased private sector employment. The reserve of foreign exchange and gold is $39.1 billion favouring the country's balance of payments needs. The population of UAE is 8,264,070 in 2010 and growing at the rate of 3.56% every year which is fourth highest among the world. Females constitute 32% of total population Supply Chain of Gold Industry (Supply Chain Management) In general, the overall supply chain...

Words: 948 - Pages: 4

Premium Essay

Destination Branding

...A Literature Review on Destination Branding: DUBAI Bygone are days when only the rich explored the realms and secrets the world has to offer; or days when expectations were simple. There was a time when people were dependent for a holiday on various other elements. Now, with one click on the internet, you can choose from the places within your budget, read hotel reviews and plan holiday as per your comfort. Globalization has resulted in options galore, be it entertainment, shopping or sightseeing, followed by global business expansion and revolutionizing of tourism sector. The world has transformed into a global village, it’s a crowded place where 250 countries are competing to woo holidaymakers of all kinds. In today’s rat race, it has become imperative for each nation to compete with other for their share of the world’s consumers, business, investment, attention, tourists and position. For each country, the cities play a significant role in international competition for funds, fame and talent. The prosperity of an entire economy is at stake, and how effectively the city manages to succeed or fall depends on how effectively it communicates and brands itself. The nations focus on marketing their cities as a distinctive place and communicate about the place with help of media resources. In today’s world cities are like companies; those with a strong brand image will attract more tourists and investors. Any factor that emphasizes on a country’s appeal is constructive...

Words: 3802 - Pages: 16

Premium Essay

Uae: Economics

...is an example of a country going through a tremendous transformation. From a tiny country with a nomadic society to building the most modern city in the world. The city being Dubai of course. Dubai is the crown jewel of the UAE and the arab world as a whole. Now one of the most sought-after tourist destinations and business hubs for citizens of the world, Dubai’s success story has made many other Middle Eastern nations take notice. In a survey done by the Arab Youth organization, young arabs chose the UAE as “the country they would most like to move to… and the country they would most like their country to emulate” (Badam). The UAE was ahead of 20 other countries, including the United States, Germany and Britain, as young people’s top country to live in. What led to the UAE’s astronomical rise? What policies led to the resources from oil revenues being spent in the most efficient fashion in comparison to other nations? These are the questions I will tackle in this paper. The UAE was established in 1971 when the rulers of the seven independent emirates agreed to instill a unifying constitution. The ruler of Abu Dhabi at the time , Zayed bin Sultan Al Nahyan, was chosen to lead the country. Since then, the ruler of Abu Dhabi is President of the United Arab Emirates, the head of state, and the ruler of Dubai is the Prime Minister of the United Arab Emirates, the head of government. This historic peaceful union of neighboring states is an inspiration to nations around the world....

Words: 2622 - Pages: 11

Premium Essay

Branding Bangladesh

...PROJECT ON COUNTRY BRANDING: BANGLADESH PERSPECTIVE SOUTHEAST UNIVERSITY SUBMITTED TO: ISHTIAQUE ARIF ASSISTANT PROFESSOR SOUTHEST UNIVERSITY SUBMITTED BY: NAME | ID | MD.AMRAN AHAMMED BHUIYAN | 2008110000092 | MD.ABDULLAH AL-MASUD | 2008110000106 | A,K,M JAHANGIR KABIR | 2008110000074 | MD.MISKET HOSSAIN | 2008110000099 | BACKGROUND OF THE STUDY As a student of introduction to Branding (MKT-4164) we have conducted a report on country branding. This report is based on branding Bangladesh. We have tried to give our maximum afford to complete this task. We focus our report including the most beautiful place in Bangladesh & historical place of Bangladesh. We made the main focusing point of branding Bangladesh is “beautiful Bangladesh”. INTRODUCTION A brand is the identity of a specific product, service, or business that can take many forms, including a name, sign, symbol, colour combination or slogan. The brand is the personality that identifies a product, service or company. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand. Branding Bangladesh as "Beautiful Bangladesh". We like to see our country as a popular tourist destination, but definitely not at the cost of making compromise...

Words: 6169 - Pages: 25

Free Essay

500 Extraordinary Islands

...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...

Words: 249855 - Pages: 1000

Premium Essay

Case Study

...1.1 Background of the Study: Interest in the concept and practice of nation branding has proliferated in recent years, as more and more governments around the world attempt to attach the power of commercial branding techniques in order to improve their country’s image and reputation across a wide range of sectors. Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. So, it is necessary to remove the negative perception about Bangladesh & to spread out the positive news to enhance the image of Bangladesh in the world. 1.2 Broad Objective: The main objective of the study is to understand the perceptions of foreigners & native people about Bangladesh & to find the possible ways that will enhance the image of Bangladesh globally. 1.3 Specific Objectives: Under a broad objective the study focused on some several activities for comprehending an overall review. * To identify the problems that Bangladesh faces in tourism industry. * To find the tourist spots those are renowned globally & domestically. * To identify the solution that will lessen the problems in tourism industry. * To find the awareness of people about the culture of Bangladesh. * To understand the perception of native people and foreigners about the people of Bangladesh...

Words: 17374 - Pages: 70

Premium Essay

Lvmh Annual Report

...LVMH 2012 — ANNUAL REPORT BUSINESS REVIEW CONTENT — Group’s profile 03 06 09 10 11 CHAIRMAN’S MESSAGE FINANCIAL HIGHLIGHTS INTERVIEW WITH THE GROUP MANAGING DIRECTOR GOVERNANCE EXECUTIVE AND SUPERVISORY BODIES A coherent universe of men and women passionate about their profession and driven by the desire to innovate and achieve. An unrivalled group of powerfully evocative brands and great names that are synonymous with the history of luxury. A natural alliance between art and craftsmanship, dominated by creativity, virtuosity and quality. A remarkable economic success story with more than 100,000 employees worldwide and global leadership in the manufacture and distribution of luxury goods. A global vision dedicated to serving the needs of every customer. The successful marriage of cultures grounded in tradition and elegance with the most advanced marketing, industrial organization and management techniques. A singular mix of talent, daring and thoroughness in the quest for excellence. A unique enterprise that stands out in its sector. Our philosophy can be summarized in two words: CREATIVE PASSION. 12 22 36 46 58 WINES & SPIRITS FASHION & LEATHER GOODS PERFUMES & COSMETICS WATCHES & JEWELRY SELECTIVE RETAILING — The values of LVMH Innovation and creativity Because our future success will come from the renewal of our product offering while respecting the roots of our Maisons. Excellence of products and service Because we embody what is most noble and accomplished...

Words: 48163 - Pages: 193

Premium Essay

Lvmh Key Figures

...LVMH 2012 — ANNUAL REPORT BUSINESS REVIEW CONTENT — Group’s profile 03 06 09 10 11 CHAIRMAN’S MESSAGE FINANCIAL HIGHLIGHTS INTERVIEW WITH THE GROUP MANAGING DIRECTOR GOVERNANCE EXECUTIVE AND SUPERVISORY BODIES A coherent universe of men and women passionate about their profession and driven by the desire to innovate and achieve. An unrivalled group of powerfully evocative brands and great names that are synonymous with the history of luxury. A natural alliance between art and craftsmanship, dominated by creativity, virtuosity and quality. A remarkable economic success story with more than 100,000 employees worldwide and global leadership in the manufacture and distribution of luxury goods. A global vision dedicated to serving the needs of every customer. The successful marriage of cultures grounded in tradition and elegance with the most advanced marketing, industrial organization and management techniques. A singular mix of talent, daring and thoroughness in the quest for excellence. A unique enterprise that stands out in its sector. Our philosophy can be summarized in two words: CREATIVE PASSION. 12 22 36 46 58 WINES & SPIRITS FASHION & LEATHER GOODS PERFUMES & COSMETICS WATCHES & JEWELRY SELECTIVE RETAILING — The values of LVMH Innovation and creativity Because our future success will come from the renewal of our product offering while respecting the roots of our Maisons. Excellence of products and service Because we embody what is most noble and accomplished...

Words: 48163 - Pages: 193

Free Essay

Gggg

...Page No. 2 Index Swachh Bharat Mission FEB & MARCH, 2015 AUGUST, 2012 Page No. 4 Insurance Sector In India Page No. 5 Bharat Ratna Award Designed by: Chandan Kumar “Raja” For Advertisement Contact at : 9958790414 Join us at Facebook: https://www.facebook.com/iasexamportal Follow us at Twitter: https://twitter.com/iasexamportal CURRENT AFFAIRS National Issues International Issues India & the World Economy Science and Technology Sports Awards & Prizes In The News 6 14 20 23 39 51 58 64 Disclaimer: Editor and Publisher are not responsible for any view, data, figure etc. expressed in the articles by the author(s). Maps are notational . All Disputes are subject to the exclusive jurisdiction of competent courts and fourms in Delhi/New Delhi only. Selected Articles from Various Newspapers & Journals Page No. 67 91 Cyberspace Page No. 93 Regional Rural Banks The Mauryan Empire Model Paper G.S. Paper I 94 117 Join Online Coaching For IAS Pre & Mains Exams http://iasexamportal.com/civilservices/courses Project Mausam and Maritime Silk Route SWACHH BHARAT MISSION Throughout the world around 2.5 billion people do not have toilets to use, out of those 250 crore people 65 crore live in India alone. In order to solve this big challenge government of India has launched “Swachh Bharat Mission” on the birth anniversary of Mahatma Gandhi and former Prime Minister Lal Bahadur Shastri...

Words: 80076 - Pages: 321

Premium Essay

Test

...Roasting in Hell’s Kitchen Temper Tantrums, F Words, and the Pursuit of Perfection To Mum, from cottage pie to Humble Pie – you deserve a medal. CONTENTS foreword 1 Dad 2 Football 3 Getting Started 4 French Leave 5 Oceans Apart 6 A Room of My Own 7 War 8 The Great Walk-Out 9 The Sweet Smell of Success 10 Ronnie 11 Down Among the Women 12 Welcome to the Small Screen afterword index 7 11 39 59 87 113 127 143 157 171 203 237 251 273 279 PHOTOGRAPHIC INSERT PICTURE CREDITS ABOUT THE AUTHOR CREDITS COVER COPYRIGHT ABOUT THE PUBLISHER FOREWORD I n my hand, I’ve got a piece of paper. It’s Mum’s handwriting, and it’s a list – a very long list – of all the places we lived until I left home. I look at this list now, and there are just so many of them. My eye moves down the page, trying to take in her spidery scribble, and I soon lose track. These places mean very little to me: it’s funny how few of them I can remember. In some cases, I guess that’s because we were hardly there for more than five minutes. But in others, it’s probably more a case of trying to forget about them as soon as possible. When you’re unhappy in a place, you want to forget about it as soon as possible. You don’t dwell on the details of a house if you associate it with being afraid, or ashamed, or poor – and as a boy, I was often afraid and ashamed, and always poor. Life was a series of escapades, of moves that always ended badly. The next place was always going to be a better place – a...

Words: 69787 - Pages: 280

Free Essay

I Am Malala (Complete Book)

...I AM MALALA The Girl Who Stood Up for Education and was Shot by the Taliban Malala Yousafzai with Christina Lamb Weidenfeld & Nicolson LONDON To all the girls who have faced injustice and been silenced. Together we will be heard. Contents Cover Title Page Dedication Prologue: The Day my World Changed PART ONE: BEFORE THE TALIBAN 1 2 3 4 5 6 7 8 A Daughter Is Born My Father the Falcon Growing up in a School The Village Why I Don’t Wear Earrings and Pashtuns Don’t Say Thank You Children of the Rubbish Mountain The Mufti Who Tried to Close Our School The Autumn of the Earthquake PART TWO: THE VALLEY OF DEATH 9 10 11 12 13 14 15 Radio Mullah Toffees, Tennis Balls and the Buddhas of Swat The Clever Class The Bloody Square The Diary of Gul Makai A Funny Kind of Peace Leaving the Valley PART THREE: THREE BULLETS, THREE GIRLS 16 17 18 19 20 The Valley of Sorrows Praying to Be Tall The Woman and the Sea A Private Talibanisation Who is Malala? PART FOUR: BETWEEN LIFE AND DEATH 21 ‘God, I entrust her to you’ 22 Journey into the Unknown PART FIVE: A SECOND LIFE 23 ‘The Girl Shot in the Head, Birmingham’ 24 ‘They have snatched her smile’ Epilogue: One Child, One Teacher, One Book, One Pen . . . Glossary Acknowledgements Important Events in Pakistan and Swat A Note on the Malala Fund Picture Section Additional Credits and Thanks Copyright Prologue: The Day my World Changed I COME FROM a country which was created at midnight. When...

Words: 94401 - Pages: 378

Free Essay

Malala

...I AM MALALA The Girl Who Stood Up for Education and was Shot by the Taliban Malala Yousafzai with Christina Lamb Weidenfeld & Nicolson LONDON To all the girls who have faced injustice and been silenced. Together we will be heard. Contents Cover Title Page Dedication Prologue: The Day my World Changed PART ONE: BEFORE THE TALIBAN 1 2 3 4 5 6 7 8 A Daughter Is Born My Father the Falcon Growing up in a School The Village Why I Don’t Wear Earrings and Pashtuns Don’t Say Thank You Children of the Rubbish Mountain The Mufti Who Tried to Close Our School The Autumn of the Earthquake PART TWO: THE VALLEY OF DEATH 9 10 11 12 13 14 15 Radio Mullah Toffees, Tennis Balls and the Buddhas of Swat The Clever Class The Bloody Square The Diary of Gul Makai A Funny Kind of Peace Leaving the Valley PART THREE: THREE BULLETS, THREE GIRLS 16 17 18 19 20 The Valley of Sorrows Praying to Be Tall The Woman and the Sea A Private Talibanisation Who is Malala? PART FOUR: BETWEEN LIFE AND DEATH 21 ‘God, I entrust her to you’ 22 Journey into the Unknown PART FIVE: A SECOND LIFE 23 ‘The Girl Shot in the Head, Birmingham’ 24 ‘They have snatched her smile’ Epilogue: One Child, One Teacher, One Book, One Pen . . . Glossary Acknowledgements Important Events in Pakistan and Swat A Note on the Malala Fund Picture Section Additional Credits and Thanks Copyright Prologue: The Day my World Changed I COME FROM a country which was created at midnight. When...

Words: 94401 - Pages: 378

Premium Essay

Whatever

...In Other Words This book addresses the need for a systematic approach to the training of translators and provides an explicit syllabus which reflects some of the main intricacies involved in rendering a text from one language into another. It explores the relevance of some of the key areas of modern linguistic theory and illustrates how an understanding of these key areas can guide and inform at least some of the decisions that translators have to make. It draws on insights from current research in such areas as lexical studies, text linguistics and pragmatics to maintain a constant link between language, translation, and the social and cultural environment in which both language and translation operate. In Other Words examines various areas of language, ranging from the meaning of single words and expressions to grammatical categories and cultural contexts. Firmly grounded in modern linguistic theory, the book starts at a simple level and grows in complexity by widening its focus gradually. The author explains with clarity and precision the concepts and theoretical positions explored within each chapter and relates these to authentic examples of translated texts in a variety of languages, although a knowledge of English is all that is required to understand the examples presented. Each chapter ends with a series of practical exercises which provide the translator with an opportunity to test the relevance of the issues discussed. This combination of theoretical discussion and...

Words: 109520 - Pages: 439

Free Essay

Kiki

...THE B L A C K SWAN The HIGHLY I mpact IM of the PROBABLE Nassim Nicholas Taleb U.S.A. $26.95 Canada $34.95 is a highly improbable event with three principal characteristics: It is unpre­ dictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9 / 1 1 . For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. A BLACK SWAN Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don't know. We are, therefore, unable to truly estimate oppor­ tunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the "impossible." For years, Taleb has studied how we fool our­ selves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this reve­ latory book, Taleb explains everything we know about what we don't know. He offers...

Words: 158140 - Pages: 633

Free Essay

International Business

...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Organization The overarching logic of the book is intuitive—organized around answers to the what, where, why, and how of international business. WHAT? Section one introduces what is international business and who has an interest in it. Students will sift through the globalization debate and understanding the impact of ethics on global businesses. Additionally, students will explore the evolution of international trade from past to present, with a focus on how firms and professionals can better understand today’s complex global business arena by understanding the impact of political and legal factors. The section concludes with a chapter on understanding how cultures are defined and the impact on business interactions and practices with tangible tips for negotiating across cultures. WHERE? Section two develops student knowledge about key facets of the global business environment and the key elements of trade and cooperation between nations and global organizations. Today, with increasing numbers of companies of all sizes operating internationally, no business or country can remain an island. Rather, the interconnections between countries, businesses, and institutions are inextricable. Even how we define the world is changing. No longer classified into simple and neat...

Words: 239764 - Pages: 960