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E-Business Data Analysis

In: Computers and Technology

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EBUS310-1401B-01 e-Business Data Analysis

Contents Enterprise Marketing Management Plan (Week 1 IP) 3 Key Performance Indicators (KPIs) Process Plan (Week 2 IP) 5 Data-Driven Web Analytics Plan (Week 3 IP) 8 Business Strategic Goals Statements 8 Action Plans 9 Define the necessary benchmarks 10 Define a time frame for achieving the strategic goals. 10 Search Engine Optimization Plan (Week 4 IP) 11 Pay-Per-Click (PPC) Plan (Week 5 IP) 11 References 12

Enterprise Marketing Management Plan (Week 1 IP)

Throwback is a company the focuses on sports attire from the past. They create customizable jerseys from teams or designs that are no longer used. There are sports teams that are no longer in existence such as the Houston Oilers or the Seattle Supersonics that will have several jerseys to choose from, representing their biggest stars or for an additional fee they can customize the name and number to themselves or a different player. All teams have changed their jersey design over time and nostalgic fans love to purchase jerseys from their youth. This service will also be available. Offline marketing is conducted through free catalog mailings twice a year focusing on the sports that are active at the time or starting their seasons soon. Ads to sign up for the free catalog are published in “The Sporting News”, “Sports Illustrated”, and “The USA Today”. Three of the best print selling sources for sports information in the country. In addition, there is a Throwback store located in the Mall of America to display our finest products and to distribute as many catalogs as possible. The high profile location in one of the country’s top consumer locations allows the company an opportunity to display our material first hand to a wide variety of customers. The online marketing methods used will include email, pay per click, and social.

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