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E Business Effect

In:

Submitted By raha8888
Words 619
Pages 3
Q: why your customer like or dislike the use of e-commerce?
E-commerce is the buying and selling of products and services through electronic platforms such as the Internet, email or mobile devices. The expansion of the Internet has contributed to rampant growth in e-commerce. Bata is now using e-commerce on their business, although in other countries Bata started using e-commerce earlier. But in Bangladesh the form of online business not become popular very much. There is certain things e-commerce which customer may or may not like. Customer may like usages of e-commerce; such as
• Faster buying/selling procedure, as well as easy to find products.
• Buying/selling 24/7.
• More reach to customers, there is no theoretical geographic limitations.
• Customers can easily select products from different providers without moving around physically.
On the other hand customer may dislike usages of e-commerce, such as
• It take long time for product delivery
• No option for choosing right size of shoes
• Low return ability than physical stores
• Product uncertainty
There are some external factors such as customer demand, competitive adjustment, competitive pressure, cost of IT equipment, Government policies which influence the implementation of e-commerce in Bata.
• Customer demand has inflation on the implementation of e-commerce. The people who are living cities are not capable to get all the designs of latest Bata shoes. So by implementing e-commerce they can see all the designs in online catalogs & can order via online store because now a day’s internet is moderately available in all the big cities
• Basically Bata have competitive advantage which is customer priority, they are the market leader in shoe industry. So basically they don’t need to make any competitive adjustment
• For using E-Commerce Bata needs it equipments & expert peoples to run this

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