...Internet & E-Commerce TABLE OF CONTENTS 1. Introduction ……………………………………………………………………………. 1 2. THE FAMOUS “INTERNET” ………………………………………………………….. 1 3. INTERNET MODEL FOR MARKETING SUCCESS ………………………………… 1 4. ADVANTAGES OF THE INTERNET ………………………………………………….. 2 4.1. Web Search Queries Predict Stock Market Trading Volumes …………….. 3 5. SUCCESSFUL WEBSITES …………………………………………………………….. 4 6. DISCUSSION …………………………………………………………………………… 5 7. CONCLUSION …………………………………………………………………………… 6 8. REFERENCES …………………………………………………………………………… 7 ABSTRACT Internet and Commerce relation is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company. Keywords - Internet marketing, innovation, E-commerce 1-INTRODUCTION Internet marketing (IM) is also known as digital marketing, web marketing, online marketing, or e-marketing. As the name states, it is the advertising of products or services over the Internet. However, it also implies marketing through the wireless media and through e-mail. Electronic customer...
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...CHAPTER 1: INTRODUCTION 1.1 Background Of Study E-Commerce is one of the very concepts growing in the internet world. Use of this system can actually benefit many parties such as consumer, manufacturer or the retailer. The concept of online shopping provides many facilities and advantages compared with the conventional concept of shopping. A part transaction process can be faster, the internet has provided nearly all goods usually sold complete. Nowadays, the development in Information Technology is rapidly growth. Information technology has proven capable of integrating every detail of information that previously seemed impossible was achieved, as the speed of information, efficiency and effectiveness. Information technology is widely used as a website for selling product online, where the product can be accessed throughout the world. Accordingly, the development of information technology through the concept of e-commerce has changed the business environment more conducive to force us to dominate the field more quickly. Rapid development in information technology, especially in the development of the Internet has led to the extensive use of electronic in the daily business such as e-commerce, e-government and e-commerce as well. E-mail and the internet site are the most important component of e-commerce. While the growing importance of the Web 2.0 and the effects on consumers and organisations are issues frequently making headlines and increasingly attracting academic...
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...Describe The changing of e-commerce in Vietnam nowadays and its impact on Tradition Marketing .Give some solutions for Marketing activities Over the past decade, the explosion of Internet has significant impact on marketing activities as well as building company brand and product in the competitive market. ". Internet can create strong brand recognition ever and increase number of people who know the brand very quickly. Along with the constant increasing of online marketing activities, the Internet can also bring risks for new brands in the industry. For Vietnam, e-commerce has many impact on the way companies marketing to sell their product as well as do research about their customers. Back to the day when there was no Internet or e-commerce, when you want to buy something, you have to go to the stores, markets or supermarkets to get what you want. However no matter how big these places can be, you may not find the things you need because the bigger these places are the harder it get to find what you need. If you want to buy a product that is common for everyone then it will be displayed at a visible place, but if you want an unpopular product you may not find it. Moreover you may have to go to two or three different places to buy all the things you need. That’s why when E-commerce showed up, it open a new era of buying and selling online as well as other activities, caused severe damage to the old markets, stores, supermarkets … In order to survive, most of these places...
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...u- and e- Service, Science and Technology Vol.6, No.6 (2013), pp.187-194 http://dx.doi.org/10.14257/ijunesst.2013.6.6.17 E-Commerce or Internet Marketing: A Business Review from Indian Context D. K. Gangeshwer Department of Mathematics, Bhilai Institute of Technology (BIT), Durg, (C.G), INDIA dgangeshwar@yahoo.co.in Abstract This paper deals the conceptual knowledge of search engine marketing (SEM) or ecommerce, literature review, current and future aspects of e-commerce in Indian context. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable addition to researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. Keywords: SEM, Online Marketing or E-commerce, Pay-per-click (PPC) 1. Introduction Khan and Mahapatra (2009) remarked that technology plays a vital role in improving the quality of services provided by the business units. One of the technologies which really brought information revolution in the society is Internet Technology and is rightly regarded as the third wave of revolution after agricultural and industrial revolution. The cutting edge for business today is e-Commerce. The effects of e-commerce are already appearing in all areas of business, from customer service to new product design. It facilitates new types of information based business processes for reaching and interacting with customers like online advertising and marketing, online...
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...E-Business Strategy 1 Internet Marketing Plan for River Island E-Business Strategy 2 Table of content Introduction…………………………………………………………………………………..3 Impact of E-Business strategy on Business…………………………………………………..4 Expectation of Internet Customers……………………………………………..……4 Integration with the Existing business processes……………………………………..5 Analysis of Logistics Processes………………………………………………………5 Resources required for Website maintenance and support…………………………...5 Implementation Strategy……………………………………………………………………..6 Planning for Website designing……………………………………………………....6 E-marketing and Promotion strategy……………………………………………..…..7 E-supply Chain Management Strategy…………………………………………..…...7 Integration with the Existing System…………………………………………..…….8 Protection of Business………………………………………………………………..………8 Risk from E-business and measures to control…………………………..…………..9 Future Development in E-Business………………………………………………..…………9 Mobile technology and impact of XTML on E-business………………….…………9 Impact of supply chain integration and e-business on international competencies…10 Conclusion and Recommendation…………………………………………………………..10 References…………………………………………………………………………………..11 E-Business Strategy 3 Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and ...
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...“Status of e-Marketing in Bangladesh” Course Name: E-commerce Course code: 425 Submitted To: Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Submitted By: Shaikh Md. Rasel Roll-82, 16th Batch, Sec-B Department of Marketing University of Dhaka Date of Submission: November --, 2013. Letter of Transmission Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Subject: Submission of a report. Dear Sir, With due respect, I beg to state that I am very thankful to you as you have assigned me the report on “Status of e-Marketing in Bangladesh”. It is a great opportunity for me to acquire theoretical and practical knowledge about E-marketing, E-commerce and different terms of E-business. I have tried our best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the contexts whenever asked. Sincerely yours, Shaikh Md. Rasel Roll-82, Sec-B, Batch-16th Acknowledgements Comprehensive works like report making or assignment preparation owe credit to multitude of people. Certainly, I should acknowledge the contributions of the pioneers in the field of E-commerce and E-marketing itself, especially those whose teachings have become a part of our thinking and become very essential for the marketing of goods/...
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...Slide 4. 1 Chapter 4 E-Environment David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 2 Learning Outcomes • Identify the different elements of an organization macro-environment that impact on an organization‟s e-business and e-marketing strategy • Assess the impact of legal, privacy and ethical constraints or opportunities on a company • Assess the role of macro-economic factors such as economics, governmental e-business policies, taxation and legal constraints. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 3 Management Issues • What are the constraints such as legal issues placed by the e-environment on developing and implementing an e-business strategy? • How can trust and privacy be assured for the customer while seeking to achieve marketing objectives of customer acquisition and retention? • Assessment of the business relevance of technological innovation. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 1 Slide 4. 4 Activity 4.1 Introduction to Social, Legal and Ethical Issues • List all the social, legal and ethical issues that the manager of a sell-side e-commerce website needs to consider to avoid damaging relationships with users of his or her site or which may leave the company facing prosecution. You can base your answer on issues which may concern...
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...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................
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...Running head: E-Commerce Commerce over the Internet is Relatable Safe Insert Name Insert Grade Course Insert Tutor’s Name 23 November 2010 Outline Introduction This section defines the term internet commerce and gives a brief overview of its history. Requirements for E-commerce It gives some of the major requirements involved in starting up an E-business. This includes; 1. Online store- for processing or transactions, and making purchases 2. Website- for marketing products 3. Secure interface- for preventing unauthorized people from accessing critical information Benefits of E-commerce This section gives some of the benefits and opportunities accrued to a business involved in E-commerce. They are; 1. Large number of potential customers- A large number of people rely on the internet thus they are likely to access information pertaining a particular product 2. Timeliness- transactions are facilitated quickly and customers get their products on time 3. Reduced marketing cost- requires very minimal marketing costs as compared to direct marketing 4. Reduced communication cost- communication is done online which is a bit cheaper than use of mobile phones or mails Limitation and challenges This part of the research paper gives some of the disadvantages associated with E-commerce 1. Limitation on the type of product- not all products can be sold over the internet because some...
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...Yuming Jiang How electronic commerce effect on marketing Saint Joseph’s College Yuming Jiang How electronic commerce effect on marketing Saint Joseph’s College How Electronic Commerce Effect on Marketing The past five years, the global marketing strategy has undergone enormous changes, which there are many factors. They include: changes in consumer demand, population movements, changes in the ecological environment, financial investment direction and other factors. This article I will focus on the impact of the rise of e-commerce play a leading role in the development of science and technology and advances led to the marketing of the marketing process of change and change. With the rapid development of information technology, especially the Internet popularization and application of e-commerce it is widely used in various fields of human society, while e-commerce is the inevitable product of technological progress. But also inevitably lead to changes in the traditional business model and corporate structure, and have a profound impact on the traditional marketing model, especially in the last five years. Network broke through the space-time industrial society, has shaken the business and marketing presence in the past the foundation. How to deal with change, how to meet the challenges in a changing, enterprises now need to seize the opportunity to seriously think about. Human society is in a technology transition, the information explosion and today's era of rapidly...
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...E-commerce The usage of networks by an individual or a company in order to promote or sell the product or service the individual or the company is producing or trading is defined as Electronic Commerce or E-commerce. The concept of E-commerce is to perform business via networks and internet. E-commerce includes mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. World Wide Web and Electronic Mail (E-Mail) is used for the transactions in modern electronic commerce. Importance of E-commerce From the business point of view E-commerce can be cost effective. But it makes trading much more easy. It provides better connectivity for potential customers as the websites of the company can be accessed from anywhere in the world. This way more potential customers can get in touch with company's business. With the help of E-commerce customers can now browse through the whole catalog of a company without any hassle, they can also compare products and on top of that they can do it from their home or from work. E-commerce has opened up various windows and opportunities for the companies to reach to its potential customers easily. Eventually it will become a major marketing plan for all the companies in order to survive and compete in the ever changing market. E-commerce in Bangladesh Bangladesh is developing country...
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...begin to utilize the benefits of the internet and e-commerce to continue to grow their businesses. This is persuaded by the explanation of the continuous evolution of today’s society and how it is becoming more digital and mobile. The emergence of e-commerce and now e-tail has transformed the world of business and begun to make the world of buying products more convenient for customers. It is imperative that businesses begin to utilize the internet with this evolution and the benefits that come with it such as social media marketing, lower costs for the business, and other convenient benefits for the customer and owner alike. There have already been companies that have been able to succeed using the internet such as Karmaloop and Netflix. Although it is being shown that many companies are flourishing using the internet there are still some businesses that are not yet on board with this movement, which they need to soon reconsider. This paper will be used to persuade these business owners to begin to use the internet in order to help their businesses continue throughout the continuous evolution of our society. In today’s society everything has become digital. People all around the world are using cellphones, laptops, tablets, and all kinds of other new innovative technology. One of the main things that people do with these devices is shop for other products that they may want or need. This is called e-commerce. With e-commerce becoming so popular many small businesses...
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...ELECTRONIC COMMERCE Name of the Student Institution Date ELECTRONIC COMMERCE Introduction The global transition from the analogue era to the digital era has brought along significant transformation. The introduction and use of the internet have made the world to be like a small village. This wave of migration from analogue to digital has seen the major field of different disciplines embraced the use of technology today.1 Commerce, being a major player in the field of trade and marketing has not lagged behind. The application of technology in this field resulted in the inception of Electronic commerce (e-commerce). E-commerce involves all the business activities that use the internet technologies.2 In general; e-commerce can be referred to as the sales aspect of e-business. The idea of integrating technology into sales and marketing field began in the 1980s. The application of internet technology in trade began in the mid 1990’s and grew rapidly up to the year 2000. In this year, the electronic commerce suffered a serious hitch-up that literal threatened to end its lifespan. However, in 2003, the e-commerce came back to life with companies that survived the turn-down showing growth in sales. This phase saw e-commerce grows rapidly and it became part of the larger total economy. The stable recovery saw ecommerce experience a less damage in the 2008 economic recession compared to the larger economy.3 Currently, ecommerce has advanced in its technological use and many customer...
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...Table of Contents 1. INTRODUCTION 3 2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4 3. E-MARKETING STRATEGY AND PLANNING 5 3.1 Situation Analysis 6 3.2 Demand Analysis 6 3.3 Competitor Analysis 6 4. CONTRIBUTION OF ELECTRONIC MARKETING 7 5. CHALLENGES OF E-MARKETING 8 5.1 Managing feedback 8 5.2 Security of site information and payment systems 9 5.3 Low customer confidence in payment security 9 5.4 Problems of network/channel conflict 9 5.5 Challenge of delivering to the higher reliability expectations 9 5.6 Problems of ensuring maximum access via ISPs and search engines 9 5.7 Challenge of additional legal complexity 10 6. CHALLENGES OF E-BRANDING 10 7. TYPES OF E-MARKETING 10 7.1 Search Engine Optimization (SEO) 11 7.2 E-mail Marketing 13 7.3 Search Engine Marketing 16 8. ADVANTAGES AND DISADVANTAGES OF E-MARKETING 18 8.1 Advantages 18 8.2 Disadvantages 19 9. CONCLUSION 19 10. REFERENCES 20 1. INTRODUCTION This paper is being written for our course in Electronic business. The basic fundamentals of business and e-business are same with the only difference being that one follows principles in real while for e-business we use internet, technology to meet our business ends. Our topic of electronic marketing (e-marketing) is important in the sense that it helps us in understand the basic working of marketing and how with the help and means of technology we increase are scope of market possibilities. The main aim and purpose of this...
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...all the aspects of e-commerce. A lot of reviews, studies, analysis, and surveys were already formulated by market research firms and organisations with direct interests in the e-commerce business. In this research however, related literature materials which were included were those that mostly concern the business processes and methodologies employed in the use of e-commerce. This section is structured accordingly. First, there is a brief discussion about the definition of e-commerce. Then a justification of e-commerce as a business methodology and its benefits is presented. Different e-commerce applications, issues, and legal concerns were discussed next. Definitions of E-commerce There are many confusing definitions of e-commerce. Some see e-commerce as Internet-based activities only while others include any kinds of exchanges of resources (electronic information, applications, methodologies, and strategies). There is one thing common to all of these sets of general definitions however: e-commerce is a process where electronic connections make it possible to exchange resources. E-commerce is a very broad term used to describe modern ways of doing business today. If we take a much broader view, we define e-commerce as the use of the computer to facilitate all of the firm's operations, many of which are internal. These operations are performed within the firm by the functional areas of finance, human resources, information services, manufacturing, and marketing (McLeod, 1998)....
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