Free Essay

E-Commerce Article

In:

Submitted By Minghong
Words 3394
Pages 14
Introduction of Industry and Company Standing

The company that I am working now is a brick and mortar company, which named Jefferson. The company has no E-commerce transaction. After doing some research on how to establish an E-commerce website for the company, we had come out with the whole idea on how to achieve it.
Jefferson is a clothing company which origin from Malaysia. The main business we are doing all the time was producing cloth with affordable price yet fashionable for male. Going back to the history of the brands, in 1987, the company started their businesses in Komtar, Penang. Through years, the company had sails through successfully with the company’s strong venture in manufacturing and retailing their clothing.
As time goes by the company has graced the fashion industry with beautiful apparels from formal lounge suits to off shelf design, smart casuals and classic lifestyle apparels. Riding the wave of paradigm, Jefferson moved beyond custom tailoring to its own classy boutiques and house brand. With this, the core of the company still remains as time passes by which is to produce high quality products from time to time. The company will always have and always welcome customer’s feedback for better understanding about their needs and concerns.
Besides that, we also provide custom made clothes for some special occasion. We have this service is because we want to make sure our cloth is always up to the trend and able to compete with our competitors. We have our own R&D department in order to make sure our company is always in the right track of the business.
Jefferson is the natural choice for men who have the taste of razzle and dazzle in the limelight. Jefferson product every fashion product which suits all the teenager. They have formal shirt, slacks, dinner jackets and coats to lifestyle casual wear such as polo-T, jeans, T-shirts, belts and many more in order to complete the masterpiece in you. Some part of the product such as buttons and fabrics are made out of coconut pulps and sea shell. This is to ensure that we do conscious about the environment issue around us and we hope to do our very best to conserve the environment. With all the recyclable material, it will definitely make the environment more green.
Our product is selling hot in many states throughout Malaysia and we had also expense our businesses to Indonesia. There are 2 outlets in Penang which located in Queensbay Mall and Aeon Seberang Jaya. Our store is specially design in order to gain attention from the customers and leave them a good impression.
As for our store, we hired all the experienced worker which has an idea on how to dress well. They may give the customer ideas on how to dress and they may end up satisfy from it and purchase cloth from us because our cloth is always up to date. We also make sure that our workers are able to speak well in English and Chinese in order to communicate well with the customers.
Jefferson is the company which always put customer’s satisfaction as the main criteria. The principal which live on Jefferson is to produce high quality product yet reasonable price in order to compete with others competitors.

Literature Review on E-commerce website
Ralph Lauren clothing company
The company that we chose to talk about is Ralph Lauren which is an upscale American lifestyle company and fashion retailer founded by American designer Ralph Lauren. Since 1939, this company started producing garments not only for men but for women as well.
The moment when you visit the Ralph Lauren homepage, you can easily access to what your heart desire. Why do I say so? As the Ralph Lauren website was design for the sake of the convenience of the customers who visit their homepage. At the top of the homepage you can search for garments for men, women or baby. This categorisation makes it easier for customer to select their product as they don’t have to look through all the other garments that they don’t want to. For example I`m a guy and obviously I`m looking for guys garment so I just click the guys garments section. At the second top of the homepage, you can choose what type of style that you`re looking for. While on the left hand side of the homepage is where you can search for accessories and shoes. Not only that, on the top right of the homepage there is a column for you to search what you want. It is really simple, all you have to do is type what you`re looking for and all the information that you`re looking for will appear. And as well scroll through their clothes, the price are all stated below the clothes that they display and this won`t confuse the customer.
Well the advantages of E-commerce company is that it is easier to reach to the customer despite of the geographical location of the customers. Customers also don’t have to waste their time going to the malls to look for their clothes, all they have to do is to visit the website and purchase from the website. Another advantage of E-commerce is that we can pay through credit card or pay pal. All we have to do is just to choose the product and "Add" to shopping cart, then make a payment. Isn`t this method just so simply? Companies which use E-commerce to sell and promote their product online really do help the customer a lot and make their life easier.
Other than that, another benefits or Ralph Lauren website is that they are able to reduce the cost and at the same time improve the quality of service. As through online marketing, there is no need to employ a lot of workers to handle the business compared to those who are employed with the traditional brick-and-mortar stores. They not only save cost from paying the monthly wages of the employee and also the monthly maintainence and rent of the store. Customer purchase more than $400 will have their order delivered to their door step without any delivery fees. The product that we order will reach at our door step punctually and if they don’t they will compensate by giving vouchers. Well there is no doubt that Ralph Lauren provides world class service.
Well nothing is perfect and of course there are some weaknesses. The disadvantages of the website`s is that the website only use one language in their website which is English only. This makes it hard for them to do sales to customers who don’t understand English. This weakness will make them hard to communicate with all of their customers. In order to solve this problem, they should provide more language so that they can communicate with all the customers.
Conclusion, Ralph Lauren provide a customer friendly environment for all the customer. Customer will feel very convenience shopping through their website and this will improve the sales of the company.

Literature Review on E-commerce website
Zalora company The company that we choose to talk about is Zalora. Zalora is a leading fashion website based in Singapore. It operates across seven countries in South East Asia. Zalora is your one stop destination for fashion and footwear which brings you an insight on global trends.

When you visit Zalora homepage, you will be impress by the way they design and construct their webpage. The amazing design of the homepage won`t make the customer fell bored and will be able to shop happily. Firstly, at the top of the page customer can select whether they want to look at men, women or kids section. This would makes it a lot easier for the customer to choose what they want. Secondly, at the left part of the homepage customer can choose what type of garments they are looking for. Customer can also choose what type of accessories and footwear on the left side of the homepage. Thirdly, on the top left of the homepage is where they promote all the free gifts and voucher that they are giving away. And lastly on the top right of the home page there is a column for you to search what you want. This really helps customer to save time searching manually for what they are looking for. Other than that, the advantages of Zalora is that they provide easy navigation and intuitive operation. The online store is well laid out and easy to use. During the customer first visit to zalora or when searching for a specific model, customers are guided throught the shop step by step to complete their purchase quickly and easily. In addition, another advantages of Zalora website is simple and safe shopping. Once the desired item are chosen, customer can choose between various secure payment options. Payment can be simply made by invoice, direct debit, prepayment or credit card. After a successful order, customers are informed about the current status of their order. Each customer receives a tracking number with which they can follow up their order until delivery. Zalora also provide fast shipping. At the moment they customer order, the orders will be ship out at the same day. Another advantages is that Zalora ship and deliver for free in condition that the customer purchase above then RM75 and also accept returns within 30days after delivery. Zalora also focus on comprehensive and personal service. Customer can use the customer service hotline or customer service live chat on the topic ‘footwear and fashion’ and also address their question to the expect customer support. There is an extensive range of services available for the customers.

The disadvantages of this website is regarding to language. The website only use one language which is English. The usage of only one language narrow`s down the ability to reach to all customer as some of the customer don`t understand English. Zalora should provide a multi- racial language so that it will be more convenience for the customer to communicate and do business with them.

Conclusion, Zalora provides a lot of service for the customer to allow customer to shop easily. There is no doubt that a lot of customer will be attached to them.

Service Provider that may engage by the company

Service ProviderFeatures | NETBUILDER | HILEYTECH | UNO | Packages | * CMS Lite * EC Premium Package * EC Professional Package | (Static Web Pages) * Package A: 10 * Package B: 25 * Package C: 50 | * Lite * Professional * Enterprise | Design & Development of Corporate Content | | | | MyMall Shopping Engine Modules | * Shopping Cart System * E-Catalog System * Member System * Coupon System & Module * Product comparison * Shipping Module * Stock inventory module * Comment & Rating Module * Wishlist * Customer loyalty program | * Shopping cart system * Wholesale Module * Mailing List System * Product Reviews * Affiliate Programs * Multi-tier pricing * Unlimited Shipping * Functional coupon and discount system | * Shopping cart system * Product tagging * Shipping module * Interactive Navigation Manu * News & Events Module * Search engine submission * Newsletter Subscriptions form | Shipping Solution | Pos Laju, FedEx, ABX, SecureExpress | | | Supported Payment Gateway Integration | NBePay, PayPal, 2CheckOut | WorldPay, PayPal, 2checkout.com | PayPal, iPay88 | Social Marketing Tools | Facebook, Google+, Twitter | | Facebook | Interactive Tools | News, Forum, Vote/Poll System Module | | News | Web & E-mail Storage | 10GB | Unlimited | | Monthly Transfer Limit | 20GB | 5GB | | Pricing | RM3,488 for 1st year ; RM480 for renewal | RM2500 for 1st year,RM280 for renewal | * Lite: RM2880 * Professional: RM3880 * Enterprise: RM5280 |
Table 4: Comparison between service provider ( : did not listed)
To move in e-commerce, our company needs a service provider. This may provide us any combination of consulting, software and computer systems for e-commerce websites. The table above shows the comparison between 3 service providers on the packages, design & development of corporate content, MyMall shopping engine modules, shipping solution, supported Payment Gateway Integration, social marketing & interactive tools, web & E-mail storage, monthly transfer limit and pricing. According to the table above, the benefits and features of NETBUILDER is the most suitable for our company. All of the service providers provide the design and development of our company’s content by uploading our products’ photos and description. Intro and entry pages are also included. In the category of MyMall shopping engine modules, NETBUILDER provides extra features to us, which are the e-catalog system, member system, coupon system and module, stock inventory module, wishlist and customer loyalty program. Next, NETBUILDER provides shipping solution of Pos Laju, FedEx, SecureExpress and ABX. The supported payment gateway integrations are NBePay, PayPal and 2CheckOut. Its social marketing tools also include the Facebook, Google+ and Twitter while others only include Facebook. The interactive tools include news, forum, vote/poll system module while others just include news.
Moreover, NETBUILER provides 10GB of web and email storage and 20GB of monthly transfer limit. This is more than enough to support our company’s daily operation. Although it is not the cheapest price among the service providers, it is worth if it gives us so much of features and benefits on the website. So, the price is reasonable and fair enough.
Thus, NETBUILDER is the best choice of our company to move in e-commerce.

Analyze On The Target Market For Jefferson And The Customer Buying Behavior
Age of people purchasing in Jefferson in year 2012

Age of people purchasing in Jefferson in year 2012

Jefferson is a shop that selling men’s apparel. The above bar chart is showing the age of people purchasing in Jefferson’s shop for the year 2012. Basically, the purchase rate for the age 13-22 is higher and consisted of 40% because they spend most of their time in the shopping malls. But most of the people at this age are not working, so they have limited purchasing power. The lowest purchasing rate is those people who are age 53 and above because the design is not suitable for them.

The revenue of Jefferson is very low, earning a profit of not more than 10% every year. Without a new path way, Jefferson will be bitten down by other brands in the future. Moving into E-commerce is a best solution for the company. Customers can purchase our product any place and any time. With e-commerce, our company will earn 50% or more revenue in the end of year 2013. There will be a new market target and customer buying behavior when the company moves into e-commerce.
Nowadays, internet had become a need for human. Even old people are taking courses to learn how to use a computer to serve the internet. E-commerce has become the biggest market in the world. There are many brands starting to use e-commerce to widen their market. Therefore, there are many benefits when Jefferson sells their product using e-commerce.

The pie chart above is to show the main target market. Consumers will be separate into age of segments. The main target market for Jefferson with E-commerce is segment 1. This segment is from the age 23-32 and it consisted of 55% and made it as our main target market. We target people from the age 23-32 because most of them are working and they have the money to buy our product. The purchase percentage for segment 1 without E-commerce is very low because most of them have no time to go shopping. With e-commerce, they will get all updates and get to purchase all products including those new arrivals with just a simple click. People in segment 1 spend most of their time on the internet. E-commerce is open 24/7 and people in segment 1 will have the higher rate to purchase Jefferson’s product in the web. The above pie chart is to show the percentage of consumers buying behavior. Before buying any product, consumers will have their reasons why they purchase the product. Analyze 15% of consumers purchase Jefferson’s product in e-commerce because of fashionable. Jefferson’s will new design of apparel every week and this design is high fashion. 25% of the consumers buying behavior are because it’s affordable. The price of Jefferson’s apparel is reasonable and it is worth to buy because those clothes are everyday wear. There will be discounts if the customer purchases more than a certain limit in our e-commerce web page.

Besides that, we will also do themes like winter wear and summer wear to attract more consumers. These themes will be change every 4 months to keep the freshness of the trend. Doing themes in our e-commerce web page will attract teenagers. Colour combination of the apparel is also one of the consumers buying behavior. With a nice colour combination, costumers will be easily attracted to make purchase in our e-commerce web page immediately.
Lastly, the biggest percentage of consumers buying behavior is easy to purchase. It consists of 35% and that’s the reasons why people like to shopping in e-commerce website. Shopping in malls is a waste of time because consumers have to drive a distance to the mall, find a car park, and have to walk to the shop to purchase. Workers are tired after working and have to spend time with family during the week end. They don’t really have the time to shop in the malls. E-commerce will help consumers to save a lot of time. It is very easy to purchase in e-commerce and consumers can pay with their credit card online and get their goods in 3 days. Consumers don’t have to worry of the product because Jefferson also gives a high standard of goods and services.

Conclusion As to summarize the whole report on how can Jefferson develop an E-commerce, there are they few ways and steps up there in order to achieve it. Firstly, we have introduce our own company ups and down in order to get the whole idea of what company we are and also what industry we are in. We had also include the history of the company to give a clearer view of the company.
We have done some research on two of the same industry company which is Zalora and Polo Ralph Lauren. With these two company, we had analyse their online shopping and also the advantages and disadvantages of the whole E-commerce website. With all these research, we have a clearer view of the whole industry and on how to establish a better E-commerce website. With all these, we believe it will provides us a better idea on developing a good website in order to compete with our competitors.
As for the third part, we had also done research on the online service provider to find out which online service provider is most suitable for us. We had finally came out with one company which is reliable and we manage to get contacts with it for further developments. With the reliable online service provider, we will have an attractive website in order to leave a good impression for the customers.
Lastly, the fourth part we had discuss on the target market for the company and in the same time we had do research on the customer buying behaviour. With all the chart that we had shown, it give us a clearer view of the whole market.
In conclusion, with all this information that we had gather and research, I am confident that we are able to develop our E-commerce as soon as possible.

References
1 ) http://www.jefferson.com.my/intro.php
2 ) http://www.zalora.com.my/
3 ) http://www.ralphlauren.com/frontdoor/index.jsp
4 ) Malaysia E-Commerce Service | E-Commerce Packages - NetBuilder. 2011.Malaysia E-Commerce Service | E-Commerce Packages - NetBuilder. [ONLINE] Available at: http://www.netbuilder.com.my/Malaysia_E-Commerce?gclid=CLy2i-2VsqsCFYMa6wodRj-5dA. [Accessed 1 June 2013]. 5 ) Malaysia Web Hosting, Web Design and E-commerce solution provider, Online Store, Shopping mall, store front, Mail distribution, software Malaysia Search Engine, spider. 2011. Malaysia Web Hosting, Web Design and E-commerce solution provider, Online Store, Shopping mall, store front, Mail distribution, software Malaysia Search Engine, spider. [ONLINE] Available at: http://www.hileytech.com/cartspec.html. [Accessed 1 June 2013].
6 ) UNO. 2011. UNO. [ONLINE] Available at: http://www.uno.com.my/e-commerce-solution.php#E-Commerce-Shopping-Cart-Malaysia. [Accessed 1 June 2013].

Similar Documents

Premium Essay

E Coomerce

...different types of e-commerce Rania Nemat* Department of IT, Al-Azhar University, Cairo, Egypt. Rania.n.85@gmail.com Abstract: In this paper, we are going to take a short introduction to different types of ecommerce. So, we will talk about e-commerce and then the types will be presented. They are described in details. Different relationships between commerce sides are subjected here and the categorizing is done. The types that are talked include: B2B, B2C, B2E, B2G, B2M, C2B, C2C, G2B, G2C, G2E, G2G, and P2P. Key word: e-commerce • e-commerce types • business I. INTRODUCTION E-commerce is the use of Internet and the web to transact business but when we focus on digitally enabled commercial transactions between and among organizations and individuals involving information systems under the control of the firm it takes the form of e-business. Nowadays, 'e' is gaining momentum and most of the things if not everything is getting digitally enabled. Thus, it becomes very important to clearly draw the line between different types of commerce or business integrated with the 'e' factor. Based on the type of relationship between different sides of commerce, it can be categorized in different types. In this paper, we will get into them in details. II. E-COMMERCE TYPES There exist different transaction schemas that are forked from different types of e-commerce. Here, we are going to talk about them in details. Business-to-business Business-to-business (B2B) describes commerce transactions...

Words: 2615 - Pages: 11

Premium Essay

Alibaba

...Pennsylvania, Philadelphia, Pennsylvania, USA. Clement K. Wang is Associate Director (Research), NUS Enterprise Centre, National University of Singapore, Singapore. Introduction Story of Alibaba.com The development of e-commerce has been nothing short of explosive in recent years. Many believe that its growth and impact will only become more prevailing in the future. The sale of goods by US firms over the Internet, for example, is predicted to reach $1.3 trillion by 2003. By 2004, European enterprises are expected to have online sales of $1.6 trillion[1]. Companies in China, with the largest population in the world, are also probing this new source of revenue. The China Internet Network Information Center (CNNIC) issued an Annual Report in Internet Development in January 2000 that estimates that there were 22.5 million Internet users in China at the end of 2000[2]. A recent nationwide survey showed that China had more than 1,100 consumer related e-commerce Web sites by the end of the first quarter in 2000 (People’s Daily, 2000). Four Web companies, Sina.com, Sohu.com, China.com, and Netease.com have already been listed on the NASDAQ. However, the country’s e-commerce market is still in its infancy. We will begin with the story of Alibaba.com Among all the developing e-commerce businesses in China, Alibaba.com has received much attention, despite not yet being listed on the NASDAQ. Alibaba.com’s two biggest investors are US investment bank Goldman Sachs and Japanese Internet investor Softbank...

Words: 7693 - Pages: 31

Premium Essay

Proliferation of Mobile Phone in E-Commerce

...Running head: PROLIFERATION OF MOBILE PHONE IN E-COMMERCE Proliferation of Mobile Phone in E-Commerce Gertrude Nyandat Grantham University Abstract This Paper explores five published articles that reiterate the proliferation of mobile phone in E-Commerce and how mobile phone has penetrated in the day to day commerce industry. These articles agree that mobile phone usage is growing at a faster rate its future in E-Commerce is very bright. Zorrille Ltd (Ecommerce article) explained how the field of wireless technology is tremendously increasing. Ferner (2011) gave us 21 ecommerce applications for mobile phone that are being used to facilitate ecommerce, and how businesses are coming up with applications after another to make it easier for them to conduct business. Consumers and businesses are conducting their business on a mobile device through an application (commonly known as apps) that can be downloaded on the mobile device. Once the app is downloaded, users have the power to use the mobile device to make purchases from virtually anywhere. Lui (2011) wrote on the usage of mobile phone and how it is reshaping the E-Commerce virtually anywhere. He explained how living in a constantly connected world makes mobile phone a preferred mode of business. Akei &Mbiti (2010) and Ochieng(n.d) analyzed the impact of mobile phone in our financial transaction and touched on how the African continent has benefited in mobile financial transactions by using M-PESA (“M” stands for...

Words: 1677 - Pages: 7

Premium Essay

Difference Between E-Business and E-Commerce

...personal example, a work example, a school example and include an article or a video (fully referenced and including  a URL) relating to differences in e-business, e-commerce, and e-government.  Difference between E-Business and E-Commerce: I chose to answer this question because it seemed fitting for today how the business world has evolved over the last 10 or so years in relation to how they conduct business operations. There are numerous differences when it comes to the differences between e-business, e-commerce, and that of e-government. E-business for instance deals with the methods that a company uses to link or combine their external and internal data processing systems in a more efficient and flexible manner, which helps to enable them to work more closely with suppliers and partners. This is what basically allows them to get more of a satisfactory rating per se from their customers in regards to the customers’ wants and needs. It also has a more strategic focus with emphasis placed primarily on certain functions that occur when electronic capabilities are used. It can also be said that e-business are those businesses that run the traditional way but also cater to the needs of their online requests by customers. An e-business is not complete until it can definitely handle phone calls, mail orders and the online activities that are entailed or come along with it. In a nutshell, an e-business encompasses the whole value chain such as: electronic purchasing...

Words: 1046 - Pages: 5

Premium Essay

Unit 8

...National Extended Diploma in IT|Unit 8: E-commerce| Assignment title|Assignment 2 Shopping and Handling Money Online| In this assignment you will have opportunities to provide evidence against the following criteria.Indicate the page numbers where the evidence can be found | Criteria reference|To achieve the criteria the evidence must show that the student is able to:||Task no.||Evidence| P5|Examine the social implications of e-commerce on society||1||Booklet| P6|Plan an e-commerce strategy||3||Magazine article or a Podcast| M3|Design an interface for an e-commerce business||5||Interface| D2|Compare different payment systems used by e-commerce systems||2||Booklet| |||||| |||||| |||||| |||||| Learner declaration| I certify that the work submitted or this assignment is my own and research sources are fully acknowledged.Learner signature: Date:| Assignment brief| Qualification |Btec Level 3 National Extended Diploma in IT| Unit number and title|Unit 8: E-commerce| Start date|| Deadline || Assessor name|SGU| | Assignment title|Shopping and Handling Money Online| Assignment BriefIn this assignment you will be looking at alternative payment methods for e-commerce and how these affect the shopper’s experience online. You will then research existing e-commerce sites to better inform your own e-commerce strategy. | Scenario: You have been asked...

Words: 685 - Pages: 3

Premium Essay

International Business Environment

...Political Environment 12 Political and Legal System 12 Opportunity 13 Risk 13 Economic Environment 14 Market Size 14 Currency 14 FDI 15 Regional Trade Blocs 16 Risk 16 Socio-Cultural Environment 17 Socio-Demographic 17 Trust and Uncertainty Avoidance 17 Human Resources 18 India Recommendation 19 Reference 20 Appendix 25 Introduction In recent decades a global shift has arisen and revolutionized the way businesses operate as we move into a more integrated and interdependent global economy. Known as Globalization, the e-commerce industry has been the crux of such a radical metamorphoses of nations. National economies are no longer self-contained and independent. China, having one of the fastest growing e-commerce markets at 22.6% (iResearch, 2014) has entered the spotlight. Whilst on the other hand, with a user base of over 354 million (Alawadhi, N., 2015) it is no wonder why India’s e-commerce industry is at a consensus of being at an ‘inflection point’ (Tiwari & Singh, 2010). In this report we evaluate the opportunities and risks potentially faced by eBay if they decide to expand into China or India. China Political Environment...

Words: 4821 - Pages: 20

Premium Essay

Starting a Business Online

...intent. My competition may be slow to adopt new technologies; giving my business the opportunity to excel. The threats that may be a concern are also a weak economy. The developments in technology could change the clothing market beyond our ability to adapt and larger competitors could destroy our chances in the clothing industry. The advantages that I anticipate would be the ability to run my business from virtually anywhere, lower overheads, cheaper start up costs, growth potential is at my discretion and establishing worldwide presence. The disadvantages would be the low barriers for anyone to copy your business model and compete with you. Sectoral limitations would mean the lack of growth and potential downfall of your efforts and costly e-business solutions for optimization and state of the art security that...

Words: 1242 - Pages: 5

Free Essay

Ecommerce and Globalization

...In the past couple years the relationship between E-Commerce and globalization has become more complex then it was in the mid-2000s. Many economists believe that it is becoming more beneficial for local firms to stray away from conducting business nationally. As stated in a journal article from 2012, local firms may have certain advantages, which include “local knowledge, strong brand names, distribution channels and service infrastructure.1” This brings to question whether firms should invest in finding opportunities in local markets as opposed to using the internet and spending more money attempting to reach out to international markets1. Since 2007, commerce has seen a notable drop in capital being moved internationally of over 5 trillion dollars. David Francis of the Fiscal Times believes that the global economy is at a crossroads and has two paths in which it can take at this point. “One path involves economic regulation on a global scale, creating national economies with extremely close ties. The second path leads to a world where national economies are more isolated and rely on domestic consumption for growth.2” The second path seems to correlate with the first article’s belief in firms trending towards investing in local markets. A recent article in Forbes magazine seems to believe that customer relations is the key to developing and maintaining success between e-commerce involving foreign markets. Figure 1. Graph showing priorities of Customer Relationship...

Words: 664 - Pages: 3

Premium Essay

Marketing Article Analysis

...7 August, 2013 Meng Luo Article Analysis: “Nivea Reboots Successful Online Contest with E-commerce” Summary: On Jul 16, 2013 the Chief Marketer published an article “Nivea Reboots Successful Online Contest with E-commerce” by Patricia Odell. The article started with the statement that taking a winning promotion to a new and even more successful level is what every agency would like to do for its clients. The article used the example of how Nivea and its digital agency of record, Rosetta, did to interpret this statement. The article went on by stating that Nivea ran an online contest featured the “Kiss of Style Cap Contest”, encouraging entrants design caps for its lip care products last year. The article continued to explain that the participators enjoyed the contest but wanted the real thing, and that they did not just want to design a virtual cap, they wanted the cap itself too. Specially, Carole Rissman stated that a big amount of their consumer wished they could purchase their designed lip balm caps. The article went on to present that a new “always on” system was initiated to add an e-commerce piece by Rosetta to create a new revenue stream, aiming to lead the promotion to the next level. The program would grow overtime and create lasting relationships. The article also interviewed Dave Foster, an account director at Rosetta, who stated that “We realized last year that this experience really resonated with the core audience,” to approve that the core target...

Words: 1389 - Pages: 6

Premium Essay

Electronic Commerce

...ELECTRONIC COMMERCE Name of the Student Institution Date ELECTRONIC COMMERCE Introduction The global transition from the analogue era to the digital era has brought along significant transformation. The introduction and use of the internet have made the world to be like a small village. This wave of migration from analogue to digital has seen the major field of different disciplines embraced the use of technology today.1 Commerce, being a major player in the field of trade and marketing has not lagged behind. The application of technology in this field resulted in the inception of Electronic commerce (e-commerce). E-commerce involves all the business activities that use the internet technologies.2 In general; e-commerce can be referred to as the sales aspect of e-business. The idea of integrating technology into sales and marketing field began in the 1980s. The application of internet technology in trade began in the mid 1990’s and grew rapidly up to the year 2000. In this year, the electronic commerce suffered a serious hitch-up that literal threatened to end its lifespan. However, in 2003, the e-commerce came back to life with companies that survived the turn-down showing growth in sales. This phase saw e-commerce grows rapidly and it became part of the larger total economy. The stable recovery saw ecommerce experience a less damage in the 2008 economic recession compared to the larger economy.3 Currently, ecommerce has advanced in its technological use and many customer...

Words: 852 - Pages: 4

Premium Essay

Sensity Analysid

...to Know about e-Commerce This article talks about Electronic Commerce, what it is and its advancing role in this Internet age. E-Commerce or Electronic Commerce (EC) is the practice of buying and selling varied good and services on the World Wide Web (Internet). e-Commerce in its basic sense means the same as traditional commerce where buyers and sellers come together for doing business by buying and selling goods and services. The difference is that e-Commerce happens over wired communication lines connected throughout the globe where the World Wide Web serves as the central medium for all trading transactions. e-Commerce also happens through the use of more limited forms of communication such as email, facsimile or fax. e-Commerce enables sell and purchase of commodities and services right from your home and without leaving for seeking what you need. You have to simply hit the service provider's website, search for what you need or setup what you want to provide and instantly get the business done. If you are making purchases online for virtual products and services, most of the time you will get the products and services at the instance of your payment acknowledgment. Monetary transactions happen over secure gateways and encrypted channels, so we can term e-commerce to be a reliable trading environment. Payments can be made with the use of Credit Cards, e-Checks, Payment Gateways or even through traditional payment systems. Types of e-Commerce Business to Business...

Words: 1020 - Pages: 5

Premium Essay

Assignment#2 Bus515

...Assignment #2 Chain Management at Durham International Company (DIMCO) Latrail Hayes BUS515 – Operations Management Dr. Travis O Davidson 25 July 2012 Strayer University Summer 2012 Determine whether integration efforts should start with suppliers, distributors or both. Explain the rationale for your decision. By definition, a supply chain “is the network of activities that deliver a finished product or service to the customer” (Reid and Sanders, 2010, p. 99). Aspects of the supply chain include raw materials or parts, manufacturing, storage, tracking, distribution and, ultimately, delivery of the product or service to the customer. The effectiveness and efficiency of the supply chain is dependent upon how well the companies involved integrate, or in other words, how well they work together to make, produce, distribute and deliver a product or service to a satisfied customer. The relationships of the stakeholders within the supply chain, is contingent upon how well they collaborate to prevent and solve bottlenecks or bumps in the demand and supply. To this end, integration efforts should begin with both the suppliers and the distributors. Integration efforts regarding both the suppliers and the distributors allow for greater control and flow of information and communication across the board by the respective companies. In, Operations Management, 4th edition, the text allows for three types of integration that a company may employ: vertical, backward...

Words: 1169 - Pages: 5

Premium Essay

Teacher

...The History of E-commerce - HowStuffWorks money.howstuffworks.com/history-e-commerce.htm * * he History of E-commerce by Dave Roos The purchasing process of the man has changed , he used to visit the store and slelct the product that he wanted to buy. He was helped by the salws assistant or a news paper advertisement , but the thing has chmged a lot. Mosern cuistomer has tha ability to purches his ware without stepping out of hisss house. E –commerce meands thwe process of selling and buy of goods and services over internet, According to certain statictics mopre than 66% of the adul populatuin have –purchsed at least ond product by employing this technology. The data of the 2008 has shown that there was 17% of online sales whichwas responsible fro $204 billion and the popular products were clothing , cars and personal compiters. This isnjust the start of the phenomena and e commerce is growing. It is the perfect time to get an idea of the history of this concept How E-commerce Started It has a short history but it is a very interesting one. In order to facilitate the e commerce tthre s hould be good interrelated connection between the customer and the merchant. The development of the computer and the networks have offered a great help top the business The first transactions were helped by computers in 1960/ They have used asystem calles electronic Data Exchange to conduct the business. The computers of a particular comoanynwasa ble to share business...

Words: 3932 - Pages: 16

Premium Essay

Leg 210 Wk 4 Assignment 1 Business E Commerce

...LEG 210 WK 4 ASSIGNMENT 1 BUSINESS E COMMERCE To purchase this visit here: http://www.activitymode.com/product/leg-210-wk-4-assignment-1-business-e-commerce/ Contact us at: SUPPORT@ACTIVITYMODE.COM LEG 210 WK 4 ASSIGNMENT 1 BUSINESS E COMMERCE LEG 210 WK 4 Assignment 1 - Business-Business e-Commerce The Internet is a virtual shopping mall that allows the consumer to transact business including banking, shopping, and a host of day-to-day chores. As much as the consumer has come to rely on this new forum of exchange, it is also an instrument of many civil wrongs (cybertorts). This harm includes financial injuries, reputational damage, theft of trade secrets, and invasions of privacy. Identify and provide the particulars (e.g., company name, parties to the action, etc.) of a company that has been involved in a cybertort action. Write a five to six (5-6) page paper in which you: 1. Determine whether you would advocate for corporate social responsibility to be as stringently enforced against this corporation when it transacts a significant portion of its business via the Internet. 2. Analyze the impact of the Commerce Clause, Article 1, Section 8, Clause 3, of the U.S. Constitution against your chosen company and discuss whether the government can legally enforce regulations that would prevent your chosen company from engaging in cybertorts. 3. Compare and contrast torts vs. cybertorts. More Details hidden... Activity mode aims to provide quality study...

Words: 533 - Pages: 3

Premium Essay

E-Commerce

...1. Title Title: E-commerce: An Investigation of the Factors influencing Online Consumer Behaviour and Intentions in the Apparel E-commerce Shopping Rational of Title The internet gave the world means of exchanging information and communicating through a series of interconnected computers. This contributes to society access to a fast and versatile communications capabilities across the globe (Belch & Belch, 2004). The trend of E-commerce has been increasing rapidly in the recent years with it as the third most popular activity on the internet after email using and web browsing according to the University of California, Los Angeles (UCLA) “Communication Policy (2001)”. Thus making E-commerce a significant marketing channel in business transaction. Researching online consumer behavior has been one of the most vital research agendas in e-commerce during the past decade. The research of online consumer behavior has been conducted in multiple disciplines including information systems, marketing, management science, psychology and social psychology, etc. (Hoffman and Novak 1996; Koufaris 2002; Gefen et al. 2003; Pavlou 2003, 2006; Cheung et al. 2005; Zhou et al. 2007). According to Levy & Ellis, “Building a solid theoretical foundation based on quality resources enables researchers to better explain as well as understand problems and solutions that address actual issues with which practitioners are struggling” (Levy & Ellis, 2006, p. 184). This study sought to understand...

Words: 1006 - Pages: 5