Divine Doughnuts
E – Marketing Plan

Name : Dimitri Josephine
Student Number : n8934291
Tutorial : Tuesday 5-6 pm
Word Counts : 1774
Executive Summary
The purpose of this report is to provide an e-marketing plan for the client, Divine Doughnuts. After examining the current online presence, some strengths and weaknesses have been found. Furthermore, some issues arise regarding the Divine Doughnuts’ online presence has also been addressed as well as the recommendations to counter the circumstance. Thus, after examining the direct competitor online presence, it is required that Divine Doughnuts improve their online presence in order to be able to still competing in the market. Therefore, the intended target market and the appropriate marketing mix strategies to approach it has been provided. A brief budget plan has also been calculated to give an idea to Divine Doughnuts of how much the redevelopment would cost.
Table of Content
Executive Summary………………………………………………………………………… 2
1. Introduction………………………………………………………………………………. 4
2. Goal and Objective…….…………………………………………………………………. 5
3. Target Marketing Strategy………………………………………………………………... 5
4. Marketing Mix Strategies………………………………………………………………… 6
5. Monitoring and Evaluation………………………………………………………….……. 7
6. Budget……………………………………………………………………………………. 7
7. Conclusion………………………………………………………………………………... 9
8. References………………………………………………………………………………… 10
9. Appendix………………………………………………………………………………….. 12

1. Introduction
This marketing plan was written in order to provide the e-marketing plan for the client, Divine Doughnuts. The purpose of this marketing plan is to improve the company’s online presence due to the current situation where the online presence is not functioning at an optimal level. Therefore, an in depth research of the company’s current target market and marketing strategy has been conducted in order