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E-Poxy Case

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Submitted By bonkerz
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1. Who is the genesis of the e-Epoxy project?
While Epoxy can be viewed as a company that is constantly looking to explore and is open to new ideas, the credit for the successful launch of the e-Epoxy project should be given to Ian Telford. Ian took advantage of the training and tools provided to him and showed the initiative to work on a new venture for his organization.

2. If you were a member of the e-Epoxy leadership team, would you support Ian?
Yes. Ian displayed confidence and ensured that he was always well-informed about the market. As a team member, I would feel extremely comfortable working with a knowledgeable leader who could motivate the team and always look out for the team members no matter what the outcome may be. The case also describes the positive responses towards Ian’s attitude in making the e-Epoxy project a success and places particular importance on his ability to lobby for the ideas he believed in as well as building a good support team. Ian ensured that he knew how to take tough decisions and displayed incredible leadership skills.

3. What are the differences in the process of developing an opportunity within a corporate environment as opposed to independently?
In my opinion, developing business ideas within an organization have more pros than developing an idea independently. While it is quite difficult to take radical decisions when working within a structured organization, it is a relatively safer environment if you have the sources and credibility to back up ideas. As per the case, Ian displayed passion for his project and with good networking skills and lobbying, he was able to get a buy-in from the senior management. Although he did put his career at risk by venturing into an unexplored market, he did not have to invest his personal finances into the project. He also had the luxury of building a team without worrying about

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