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E-Service

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Submitted By indrawijaya
Words 297
Pages 2
Service Marketing 2012

E-service: Woolworths supermarket in action
As we know in the era of technology that networks are an essential part of business, education, government and home-communication. For instance, USQ (University of Southern Queensland) forums could perhaps be named as e-service in the education sector for students to access their current studies. Then, what exactly is the meaning of e-service?. According to Hoffman et. al (2010) stated that e-service is an electronic service platform which available on the internet to complete the tasks, solves problem, or conduct business transactions.
Moreover, I took an example of Woolworths supermarket, which is now capable of offering e-service to its customers within Australia. In the past, people should go to the store to get the stuffs and badly in certain times the stores its packed which people have to stand in long queues to complete their tasks or transactions. Then, it comes the strategy to overcome this issue as Woolworth introduced the websites that people could conduct the online groceries by using their debit or credit cards and surprisingly there is an application on tap of Woolworth can be downloaded from both iOS and Android users to simply perform the transaction.
Indeed, customers also are able to get the information of the products such as discount and new products available at Woolworth supermarket. As a result, this action is particularly an asset that would create new efficiencies and new revenue stream for the business (Hoffman et al, 2010). Last but not least, in my opinion Woolworths have created a new way of shopping which makes easy for customers especially for who are very busy.
Anyway, I love to hear what do you guys reckon about Woolworths supermarket in reacted to the e-service?

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