...E & J Gallo Case Study Thirumavalavan Murugaiyan Marketing Dr.Mango Dec 2nd 2010 Topics Summary of Situation: Problem/Opportunity Identification: Alternative Actions: Identify at least three possible courses of action to address problem: Key Decision Criteria: Identify specific criteria used to evaluate alternatives: Analysis of Alternatives: Recommendations: Initial Implementation plans for the Delivery alternative : Monitoring/Control procedures E & J Gallo Winery Summary of Situation: Identification and brief explanation of key information in the case affecting eventual decisions: The below information’s I believe to great extend affects the eventual decisions of the case. Ernest and Julio Gallo were the founders of E. & J. Gallo Winery. Since its establishment in 1993, E. & J. Gallo Winery had undergone rapid growth from a small-scale firm to an equivalent “Campbell Soup company of the wine industry”. Today, the company stands as a global wine producer. Its well-reputable brand name stems from its well-diversified product line, manufactured under various labels for a number of different price ranges to attract all types of consumers, and global recognition and awards. E. & J. Gallo was the first American company to date to be recognized three times as International Winery of the Year. In 2006, Gallo received the Gold and Best of Class awards at the San Francisco Wine Competition and won individual awards for its cabernet...
Words: 2625 - Pages: 11
...the Beringer, Chateau St. Jean and Chateau Souverain wineries - which receive over 350,000 visitors a year - create brand awareness and build customer brand loyalty (Burns et al., 2001).Next, although RMC is not the price leader in the wine industry, nevertheless, the company benefits from the high prices set by its limited production of Opus One which is priced between $90 and $100 a bottle in more than 65 world markets.RMC proves to have some strong key competitive advantages which distinguish the company amongst other rivals. Firstly, Robert Mondavi, being a dynamic sales man in the early years, never spent money on advertising. Instead he relied on trade shows, awards, salesmanship and showmanship. This is clearly described in the case study in which he spent entertaining influential people within the industry and invited the top wine writers to the RMC facility for free meals (Silverman & Castaldi 1999). In addition, he would conduct blind tasting of the RMC wines against reputable French and Italian wines so that the writers could taste for themselves. For over a decade, Mondavi traveled throughout the country and abroad as the company's chief salesperson. Consequently, the RMC wines were able to increase its recognition of and demand for the wines, Mondavi began slowly raising the prices until they were selling for as much as comparable French wines (Thompson & Strickland 2003).Secondly, RMC's strong brand name is associated with wine-growing excellence, award-winning products...
Words: 2844 - Pages: 12
...Malko Ebers / Simon Wied SWOT Analysis Robert Mondavi and the Wine Industry Seminar paper Dokument Nr. V27469 http://www.grin.com/ ISBN 978-3-638-29511-6 9 783638 295116 Midterm Group Project Robert Mondavi & The Wine Industry SWOT Analysis Course Strategic Management: Concepts & Cases Chair of Management, especially Strategy and Leadership University of Konstanz - Summer Term 2004 by Malko Ebers Simon Wied Malko Ebers, Simon Wied II Structure 1. Introduction ............................................................................................................... 2. Opportunities vs. Threats: Analysis of the environment the Robert Mondavi Company is settled in ................ 2.1 Global environment ............................................................................................ 2.2 The US wine industry – an overview ................................................................. 2.3 Competitive forces in the US wine industry ...................................................... 2.3.1 Potential entrants ....................................................................................... 2.3.2 Bargaining power of buyers ...................................................................... 2.3.3 Bargaining power of suppliers .................................................................. 2.3.4 Closeness of substitutes to the industry’s products ................................... 2.3.5 Intensity of rivalry among...
Words: 6310 - Pages: 26
...1. Introduction Over 250 years ago, Cantillon formulated the first concept of entrepreneurship, although to this day there is no universally accepted definition (Iversen, 2008). The requirements of each entrepreneur can vary depending on the industry, sector and scope of the business (Cooper, & Dunkelberg, 1981). In the context of this essay I will be focussing on only 6 of many characteristics that define a successful entrepreneur. These include innovation, leadership and internal locus of control as characteristics I see in myself. Risk-taking, self-confidence and self-determination are three that I must develop further. I will define each characteristic, explain its relevance to entrepreneurship and link it to either my personal experience or an example of an entrepreneur. 2. Strengths 2.1. Innovation In his “Theory of economic development”, Schumpeter (1934) states innovation is a considerable driver for development and profit. He describes the theory of innovation, or in his words “creative destruction” as “"process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one incessantly creating a new one" (Schumpeter, 1934). In the last few decades, services and knowledge have become the major part of the business world (Sawyer, 2006). In other words, the circulation of information has become more important than that of material objects (Drucker, 1993). Innovation and creativity have gained more...
Words: 2196 - Pages: 9
...Autumn 15 ROBERT MONDAVI WINE INDUSTRY Dougal POGET & Caroline MULHAUSER U N I V E R S I T Y O F A P P L I E D S C I E N C E -‐ G E N E V A H A U T E E C O L E D E G E S T I O N – G E N E V E Mondavi Wine Industry – Case Study Dougal Poget & Caroline Mulhauser TABLE DES MATIERES 1. Read, reflect on and analyze the company situation within the context of a changing wine industry. ................................................................................................................ 4 2. Think about an outline all of the external, internal, competitive, market, and consumer factors, changes and trends affecting Mondavi in their business model. 5 External factors: ......................................................................................................................................... 5 Internal factors (Integration level) ...................................................................................................... 5 Competition ..............................................
Words: 3781 - Pages: 16
...Bullying at School What is Bullying and How Does It Differ in Boys and Girls? What is bullying?1 * An intentional act. The child who bullies wants to harm the victim; it is no accident. * Characterized by repeat occurrences. Bullying is not generally considered a random act, nor a single incident. * A power differential. A fight between two kids of equal power is not bullying; bullying is a fight where the child who bullies has some advantage or power over the child who is victimized. Strategies students use to bully others:1 * Physical - hitting, kicking, beating up, pushing, spitting, property damage, and/or theft. * Verbal - teasing, mocking, name calling, verbal humiliation, verbal intimidation, threats, coercion, extortion, and/or racist, sexist or homophobic taunts. * Social - gossip, rumor spreading, embarrassment, alienation or exclusion from the group, and/or setting the other up to take the blame. * Cyber or electronic - using the Internet, email or text messaging to threaten, hurt, single out, embarrass, spread rumors, and/or reveal secrets about others. Bullying and gender:2 * Boys tend to be physically aggressive. * Boys may be more accepting of bullying than girls. * Boys are more likely to both bully and be bullied than girls. * Girls tend to bully other girls indirectly through peer groups. Rather than bully a targeted child directly, girls more often share with others hurtful information about the targeted child...
Words: 9844 - Pages: 40
...aureus An Undergraduate Thesis Presented to The Faculty of Natural Sciences College of Arts and Sciences San Beda College- Manila In Partial Fulfillment of the Requirements For BIO31 By: Larraine Love N. Muyalde April 2016 CHAPTER 1 Overview of Research Problem INTRODUCTION Statement of the Problem/Objectives of the Study Garlic (Allium sativum) is widely known for its use as the usual condiment in various recipes.Garlic has many medicinal uses according to various studies. However Garlic leaves aren’t given attention to because there are few studies about it. A small number of people use Garlic leaves as a part of their recipe. However, garlic leaves also contain an amount of what the garlic bulb has. Although most scientific studies have investigated the effects of garlic bulb, the leaves offer a similar profile of benefits and risks. Allicin, the primary active constituent of garlic bulb, appears in lower amounts in the leaves or chives of the plants (Russo,J. 2013). Garlic can rightfully be called one of nature’s wonderful plants with healing power. It can inhibit and kill bacteria, fungi, lower (blood pressure, blood cholesterol and blood sugar), prevent blood clotting, and contains anti-tumor properties. It can also boost the immune system to fight off potential disease and maintain health (Abdullah et al., 1988). It has the ability to stimulate the lymphatic...
Words: 2634 - Pages: 11
...of Management and Economics MBA Program Course Outline Course Name: Managing Organizational Change Course Number: 44252 Instructor: Dr. Mahdieh Mahdavinia E-mail: mmahdavinia@alumni.utoronto.ca Semester: Fall term, 1389-1390 Class Time: Wednesdays: 8:30 am – 12:30 pm Room: 4 Meeting Hours: Before the class by appointment COURSE OBJECTIVES This course makes an enquiry into the field of organization change. Identifying the need for change, framing the problems/issues, influencing the choice of what to do, and implementing the changes with minimal negative reaction are key managerial skills, especially in these increasingly turbulent times. The course will provide: - An overview of change management processes and types of changes - A knowledge of the drivers of change - Models of improving and rebuilding organizations - A variety of factors which affect successful change management - Some live stories of organizational change efforts - An opportunity for the students to frame their own orientation to change management COURSE REQUIREMENTS The course grade will be based on: Group Assignment (30%) Individual Assignments (20%) Final Exam: Case + Test (40%) Participation (10%) Group Assignment A. Analyze and present the case study of organizational change that is assigned to your group. This assignment is intended to provide an opportunity to analyze an actual change process through a systematic...
Words: 950 - Pages: 4
...mainstream health care (Burke, 2004). Furthermore, many genetic tests are now being marketed directly to consumers. The increased availability of genetic testing may result in a wider distribution of the benefits of testing, such as decreased uncertainty, the chance to avoid passing on a gene mutation to future generations, increased psychological well-being, and greater awareness of available treatments or risk-reducing strategies, but it may also contribute to an increase in the risks associated with genetic testing, such as decreased individual and family well-being; increased depression, anxiety, guilt, stigmatization, discrimination, and family conflict; and unnecessary or inappropriate use of risk-reducing options (Riper & Gallo, 2005). Money is maybe the most important driving force in the modern era of biotechnology. Genome and genetic findings have been given also financial value. The possibility to test for genetically-based individual susceptibility provides new ideas for marketable products. In an industrial worker, a metabolic polymorphism that causes an increased risk for cancer would create an avoidable financial burden in industry and insurance companies. The involvement of such financial aspects brings along several ethical implications in genetic research. The first aspect is the motivation of scientists that determines the target of research interests and goals (Vahakangas, 2001). Another ethical implication linked with the financial aspects...
Words: 2673 - Pages: 11
...What were the causes of Israel-Palestine war? TABLE OF CONTENTS ABSTRACT AANALYSIS THE CAUSES OF ISRAEL/PALESTINE CONFLICT: THE FIRST INTIFADA 1987-93 DIVIDING THE MAP THE 1948 WAR ZIONISM 1967/OCCUPATION THE ARABS, TERRORISM & SECURITY: “NO SOLUTION” THE WALL/FENCE/BARRIER DELEGITIMIZING THE STATEHOOD DECLARATION BY PALESTINE THE IMPACT OF SCARCE WATER RESOURCES ON THE ARAB-ISRAEL CONFLICT CAMP DAVID FAILURE THE ISRAEL-PALESTINE CONFLICT IS CENTRAL TO THE MILITANTS’ CAUSE Abstract The notion of this research essay is to discuss the causes of the Israel-Palestine war. The first priority of the paper is to address the war in detail by describing the war. Another perspective that the essay will take in answering the causes of the Israel-Palestine war is to address the period of the war and how it emerged. The Israel-Palestine war is also denounced as the primary consequence that has formed the Israel-Arab war. The nature of the war is somehow a contagious form of war as it is fundamental in the creation of the upheaval of the Arab states conflict. The essay will also discuss the causes in the different sequence. This will be done by stating which cause took place before the following cause emerged. The principal ideology of the essay is to come to a founding cause that resulted to the war preceding other causes. Therefore the research paper will discuss the causes of the Israel conflict with the aim of establishing the causes that formed the Israel-Palestine...
Words: 4159 - Pages: 17
...the company, co-workers, and/or customers. If the employee commits a crime in which jail time is granted employers really do not struggle in terminating this employee. If it does not result in jail time the employer must justify that the employee who committed the crime is in fact in a position where his actions portray any potential risk to the company and therefore could be terminated for the employee’s out-of-work behavior. For instance, if an employee is caught for theft at a local corner store and the employee is accountable for inventory at his job; the employer can then relate a potential risk and justify a termination for this specific employee. Over 30 percent of business failures have been attributed to employee theft (Lagan-Fox, J., 2007). An employee can also be terminated if...
Words: 4276 - Pages: 18
...“Charismatic CEOs and Succession Planning: Not so Charismatic” This article takes a look at CEO succession planning. It essentially focuses on charismatic CEOs and how they chose their successor. This article argues that the approach most charismatic CEOs take is flawed, hence, their successors tend to struggle. Most charismatic CEOs often do not make succession planning a priority until it is too late. In cases where a company puts a process in place, charismatic CEOs tend to be domineering in their choice of a successor. In other cases, charismatic CEOs die on the job, thereby making the transition shaky. Although this article delves into the open literature for insights, it also uses a case study to drive home the point that charismatic CEOs’ approach to succession planning is flawed. The challenges of succession planning are truer today than ever. Indeed, the abrupt departures of two important charismatic CEOs – Charles Prince of Citygroup and Stanley O’Neal of Merrill Lynch – in the aftermath of the 2008 financial crisis, which fetched these firms colossal losses have made scholars to beam their searchlight on this neglected aspect of corporate governance. The nonchalance with the way some CEOs handle the process of succession planning not only puts their companies in jeopardy, but also signposts a major criterion on which outgoing CEOs and their executive board members will be evaluated. Before we proceed, we will issue a caveat: the practice of succession planning...
Words: 3191 - Pages: 13
...Market size The U.S Wine market has been claimed as the largest market in the world by Wine Institute representative and CEO Robert P. This industry is highly fragmented and relatively large with a total of $17 billion in revenue as of 2014. There are currently about 1,800 established wineries in the nation, with half of these located in California. Wine sales from all distributers in the U.S have seen a record increase in their sales of 9- liter cases totaling 360.1 million worth $34.6 billion. 58% of those sales were attributed to California, the leading wine producing state in the nation. California had a total of 250.2 million cases distributed worldwide. 90% of the industries revenue comes from California. The other top wine producers are located in new york, Oregon, and Washington. Domestic demand for U.S wine was recorded as $21, 619.1 million in 2014 with a per capita alcohol consumption of 25. Our U.S wine industries have attained a substantial amount of foreign market share with exporting revenue totaling $1.610 million. Scope of rivalry Wineries have a wide competitive scope, providing goods to a highly segmented market base, across various geographic regions and demographics. There’s a high existing level of competition among wine producers. Individual wineries compete on the basis of quality, branding, prices, and diversity of products offered. Competition among wineries originates from other wineries, manufacturers, and substitutes including beer and spirits...
Words: 1234 - Pages: 5
...Organization Development: An Instructor’s Guide for Effective Teaching by Joan V. Gallos Purpose of this Instructor’s Guide The purpose of this instructor’s guide is to support and energize individuals who use Organization Development: A Reader in their teaching – instructors who teach courses on organizational change, OD, the history of the field, leading change, consulting skills, and organizational effectiveness and health in undergraduate and graduate programs in management, the professions, and the administrative sciences, as well as those involved in professional development and corporate education activities. More specifically, this guide provides opportunities for both new and seasoned educators to learn more about (1) the possibilities in teaching about organizational change and development; (2) ways to design courses or successful learning modules for diverse student audiences using Organization Development; and (3) suggested cases, activities, and other support materials that complement use of Organization Development. Overview of the Instructor’s Guide This instructor’s guide is divided into four parts. PART 1 provides an introduction to Organization Development: A Reader. It discusses the overall purpose and content of the book, the philosophy and central tenets that underpin it. PART 2 explores teaching with Organization Development. It contains chapter-by-chapter summaries and suggested ways to think about teaching various kinds and levels...
Words: 31240 - Pages: 125
...Discuss the reasons behind the current enthusiasm for transformational leadership and comment upon the adequacy of the theory Introduction On the threshold of the 21st century, organizational strategy highlights the importance of the effective utilization of knowledge and human resources (Ying, Ken and Ting, 2012). To compete in such circumstances with the rapid diffusion of information, organizations must improve employees’ professional skills and knowledge to maintain their competitive advantage to some degree. In this case, understanding the effectiveness of leadership is crucial. The evolution of leadership theories have generally transited from a stage that focused on personal features to the next, which is more dependent on the interaction between leaders and subordinates. Recently, leadership research has accentuated the effectiveness of transactional and transformational leadership (Tyssen, Wald and Heidenreich, 2014). Compared with transactional leadership, some scholars have argued that transformational leadership could result in a higher level of work engagement in a dynamic environment (Brief and Weiss, 2002). However, although transformational leaders could bring positive affect on employers’ behavior in several aspects and could also instigate a collaborative work environment, it is possible for employers to become over-reliant on them. In addition, it is undeniable that cultural values will have a pervasive influence on different aspects of management and...
Words: 3442 - Pages: 14
