...1. Select a product you are currently interested in buying (either consumer or business-to-business) and use the Internet to make your decision. You may stop short of actually buying the product. Write a summary of your experience and include the various stages of the consumer buying process, the Web site components and other key terms and concepts covered in the reading in your text. Be sure to include your references. Buyers will typically go through various stages to make the decision to purchase. These stages occur in varying degrees depending on the complexity of the purchase and the buyer's behavior. With the rise of the Internet, it has never been easier for buyers to research their purchase. Make sure your small business is in the game by providing educational material on your website. After research is completed, the customer will evaluate all the available options. Options include but not limited to wanted features, pricing, and company credibility. This is the moment when the customer makes his decision to purchase or not. 2. Strictly from memory, write down six commercials or ads you remember seeing recently. What do you remember about them? Do you remember what they were advertising? Did you have an emotional response to any of them? Would they cause you to purchase the product? Write a paragraph or two about each one. 1. McDonald’s Filet of Fish commercial – I don’t remember anything about the commercial except for the jingle. “Give me that fish…” I know...
Words: 908 - Pages: 4
...Bobby Lynch Professor LaPointe English Composition I 14 February 2016 New, Again: The Power of Packaging and its Effect on Consumer Expectations The package containing the video game Madden NFL ’16 contains a single striking image on the front and a plethora of words and pictures on the back. The front contains an action shot of wide receiver Odell Beckham Junior making a one-handed grab, set against the backdrop of a full stadium almost drowned out by the bright lights illuminating it. It has the EA Sports logo in almost the dead center, covering part of Beckham’s body, under which the title is printed across the image in shiny silver lettering. The NFL logo appears four times in this one image; twice on patches on the uniform of Odell Beckham, once in the title of the game, and a final time on a holographic sticker stuck to the front of the game. In the top left corner there is a small image advertising a new game mode called Draft Champions. It contains the Draft Champions logo with the words “All-New Fantasy Mode” surrounding it. On the bottom left is the ESRB rating, E for everyone. All of this is within the parameters of the box, which contains green trim and says Xbox One at the top. The back is much busier, with three separate action shots of football players in various positions. The largest image is a cornerback in a celebratory pose, under which it says, “Your Draft. Your Fantasy.” It then goes on to describe the all new Draft Champions mode, highlighting...
Words: 815 - Pages: 4
...Make Sure You Have Deleted The Folder Called "EA SPORTS(TM) Cricket 07" Which Is Located In My Documents, because that way when this finsihes installing, you can make sure you only have one roster. YOU NEED TO READ THIS READ ME AFTER INSTALLING, TO FIND OUT HOW THE TOURNAMENTS WORK, YOU HAVE TO LOAD TOURNAMENTS INSTEAD OF CREATE THEM. THERE ARE SPECIAL PROGRAMS THAT COME WITH THIS PATCH, YOU NEED TO READ TO KNOW HOW TO WORK THEM 1.1 ----------------------------------- IPL Roster + Lineups This Part of the patch includes - IPL Roster | Black Magic, Shantanu Rooney - IPL Lineups For Lineup Editor | Black Magic - International Lineups For Lineup Editor | Black Magic - New Players in Bats.xml | Black Magic - IPL Tournament With 8 Teams | Black Magic, Harrypotter_fan Please Read This Read Me Carefully 1. Before Everything please Install Gaurav Indian's Asian Windies Face Pack. The Download Link is Below. Please Only Put in His And Faces. DO NOT PUT IN THE ROSTER FROM THE ASIAN WINDIES PACK, USE ONLY THE FACES FROM THERE http://www.planetcricket.net/modules.php?name=Links&file=viewarticle&op=visit&id=921 2. The Roster Installation is simple, just let the setup do the work. Make sure you are only running one roster. ------------------------------------------------ 3. To Play An IPL Tournament, you need to open the tournament folder E.G - IPLT20.tmt which will be located in the folder "My Documents/EA SPORTS(TM) Cricket 07". Then in there there will...
Words: 413 - Pages: 2
...SWOT Analysis on Electronic Arts Sports [] [Name of Instructor] [Course Title] [Date] Background of the Company Electronic Arts (EA) are an international organization that deals with the development, marketing, publishing and distribution of video games all over the world. US census bureau identified electronic arts as software publishers industry. EA is well-established and independent producers of video games and according to the study by Thompson (2007), EA made global market up to $35 billion. In 2005, it was observed that the US made sales up to $7 billion along with the video games made by EA, and this amount was predicted to grow more in order, to set a record. The prediction was made on the analysis that retailers would be purchasing an Xbox 360, Sony’s new play station and Nintendo Wii in bulk. But, unfortunately, the originality of new consoles tapered off and a decline in sale was observed by 2010. There are various factors that contribute to progress the popularity and demands of video games among masses. Likewise, these video games were made, themed and styled to satisfy needs of all age groups specifically youth. Secondly, graphics play an important part in expanding the fame and demand of video games. EA showed a tremendous growth in the global market by meeting the needs of customers and by marketed the items properly, exactly according to the increasing budgets, sale promotions and advertisement levels. The growth of the company is evidenced...
Words: 2787 - Pages: 12
...Subject: Company Profile The company I am researching will be EA Games and its implementation of a $10 fee charged to gamers. EA develops, publishes, and distributes software for a variety of consoles that range from computer games to mobile software . EA was founded in 1982 and holds popular titles under its name such as Madden, FIFA, The Sims, and Battlefield, among others. EA has held a favorable market share over a 15-year period, and in an industry where software companies frequently enter and exit because of growing competition that can come from amateur developers to other well financed companies, only shows that this market share position is evidence of the popularity and quality of their products. Since the early 2000’s the internet has emerged and is becoming integrated with everything we use, as an industry software companies, including EA, have evolved multiplayer gaming into online entities that carry their own experiences past the story line assigned with each game. The Issue Originally games were simple and once played to the end, there was little left. Since the introduction of online multiplayer features, software companies have found ways to market new products. EA and many other developers found that by users would pay for virtual perks and advantages and that these virtual purchases created significant revenue for their company . EA however, took it a step further and charged users a $10 fee to access the games online features if the user was not the...
Words: 605 - Pages: 3
...these, are visually satisfying reality altering objects that are finding their way into households across the globe more and more each day via internet and cable television. The reason for this I believe is the diversity of the game developers today. They are targeting audiences of all ages, races, genders, and so much more when they produce and create their games. Electronic Arts is an American game publisher and developer that has perfected over 30 years the art by creating a thriving company basing all of its games off the targeted audience, providing immersing gameplay, as well as the means to get the games out and into the world. This will be my criteria for the 3 game advertisements; Battlefield 3, Madden NFL 25, and Create developed by EA that I will be evaluating. Battlefield 3; a first person shooter produced by Digital Illusions Creative Entertainment also known as “DICE” portrays large scale military firefights and battles, electrifying story mode gameplay, all the while being enhanced by the technological leaps in graphic design. All three of these things can meet the criteria of targeted audiences and the immersing gameplay. Just by watching the very brief launch trailer for the game it is clear that the target audience is young adult males, even more respectfully retired and active duty military. As a former active duty service member, I understand that veterans sometimes feel that rush of adrenaline by firing an M240 Bravo machine gun, throwing a grenade, or maybe...
Words: 865 - Pages: 4
...There has been stiff competition going on between 2K Sports and EA Sports in the development of their latest NBA video game, bound to be released later in 2014. In a report by Dime Magazine, 2K Sports, the company behind "NBA 2K15", was very busy in Las Vegas adding more detail to their game. The game developer sent facial-capture experts to the Las Vegas summer league to make sure that they have all the necessary details of every player and rookie. Getting the facial features right for each player will ultimately improve their player database and ensure that each one will be easily recognizable in the video game. 2K Sports previously shared how it aimed to make players' faces and other details clearer and more vivid in the upcoming 2015 version of the game. Like Us on Facebook A representative from 2K Sports said, "Most players come in and say 'whoa that's a lot of cameras'...but it's a static process. They just do a couple of facial expressions and from those expressions we can build movement from that." For several years, 2K has been the leading game developer in terms of creating a video game focusing on the NBA. EA Sports officially announced its comeback by developing a highly anticipated version of the game called "NBA Live 14". An now with "NBA Live 15", previews have revealed how EA Sports put a lot of effort to make player profiles more defined and realistic than ever. EA Sports spent a lot of time improving the environment and other details of the game so that...
Words: 440 - Pages: 2
...CRUS Date: 27 February 2015 Business Summary Sector: Technology Industry: Semiconductors CIRRUS LOGIC INC (NASDAQ STOCK EXCHANGE GLOBAL SELECT MARKET) Cirrus Logic, Inc. (Cirrus Logic) develops analog and mixed-signal integrated circuits (IC) for a broad range of consumer and industrial markets. Building on its diverse analog mixed-signal patent portfolio, Cirrus Logic delivers optimized products for consumer and professional audio, automotive entertainment, and targeted industrial applications, including energy control, energy measurement, light emitting diode (LED) lighting and energy exploration. The Company serves customers in the United States, Europe and Asia, including the People’s Republic of China, Hong Kong, South Korea, Japan, Singapore, Taiwan and the United Kingdom. In October 2013, the Company acquired Acoustic Technologies, Inc. In August 2014, the Company acquired Wolfson Microelectronics plc. Share Performance 29.66 Price ($): Volume (millions): 1.1 Cirrus Logic Inc 800 WEST 6TH STREET AUSTIN TX 78701 United States Thurman Case (Chief Financial Officer) http://www.cirrus.com P/E: Employees: Market Cap: Shares Outstanding: Float: 42.77 751 (Millions) 52 Week High: 52 Week Low: 30.65 16.80 Currency: USD 1,860.69 62.73 62.43 Sa le s 940 810 680 550 430 300 Ma r 1 2 Ma r 1 3 Ma r 1 4 ($ Millions) In co m e Financial Summary BRIEF: For the 39 weeks ended 27 December 2014, Cirrus Logic, Inc. revenues increased 17% to $661.4M. Net...
Words: 6713 - Pages: 27
...I I ! An Introduction to Derivatives and Risk Management Don M. Chance Louisiana State University Robert Brooks University of Alabama THOMSON oj{ Au s r r ett e . a r e au . C .. nada . ~~".-."~'-~--"'---'"""" MeYlco' 5ing;1lpore· Spain' u nu e d K,.. gdom· umt e c ~t4t~es , c.~ ! , . THOMSON SOUTH-VVESTERN __~ Chapter 1 Preface XlII Iuuoduction PART I Options 21 Chapter 2 Chapter 3 Chapter -! Chapter 5 Chapter 6 Chapter 7 Structure of Options Markets 22 Principles of Option Pricing 54 Option Pricing Models: The Binomial Model 92 Option Pricing Models: The Black-Scholes-Merton Model Basic Option Strategies 181 Advanced Option Strategies 218 An Introduction to Derivatives and Risk Management, Seventh Edition Don M. Chance and Robert Brooks Printer: Transcontinental Louiseville. QC VP/Editorial Director: Jack W. Calhoun Manager of Technology, Editorial: Vicky True VP/Editor-in-Chief: Alex von Rosenberg Senior Technology Project Editor: Matt McKinney Executive Editor: Mike Reynolds Senior Marketing Communications Manager: Jim Overly Internal Designer: Lou Ann Thesing Senior Print Buyer: Sandee Milewski Cover Designer: Paul Neff Design Production House: ICC Macmillan Inc. Cover Images: © Getty Images, Inc, Senior Developmental Editor: Trish Taylor Marketing Manager: Jason Krall Art Director: Bethany Casey PART II The Thomson Corporation...
Words: 6919 - Pages: 28
...effort into the stock simulator. This is not true because we had a strategy behind our action. Most teams pick stock with fundamental analysis (P/E or debt-to-equity ratio etc.) buying lots of different company stock and diversify the risk of losing money. But this is not the case for our team, we pick stock based on our personal interest. For example, some people like using Windows computer while others prefer Mac computer. As you can see, we made a lot of money on EA (23.96% return as of December 3, 2014) we were both interested in the entertainment industry and we decide to go with it. (I ensure you we are not a huge gamer!) I believe buying stock is like choosing something you interested or familiar with. Otherwise, you are gambling your money because you are buying something you have limited knowledge and not familiar with the industry. Before our first trade, I first defined our objective. Instead of making the most return, “Don’t lose money” is our #1 rule because we are winning as long as we don’t lose money. For this reason, we only buy stock that we believe it will growth within the 3 months period. KMB is our first stock that we bought. We bought it at $105.83 and is now selling $114.7. I like KMB long time ago because its steady growth trend had lasted for the past 3 years. The reason why KMB can growth steadily is because it is a defensive stock, their volatility are considerably low compare to technology stock. In deciding the timing to buy a stock, instead of...
Words: 899 - Pages: 4
...Mergers and Acquisitions Basics Mergers and Acquisitions Basics All You Need To Know Donald DePamphilis Amsterdam • Boston • Heidelberg • London New York • Oxford • Paris • San Diego San Francisco • Singapore • Sydney • Tokyo Academic Press is an imprint of Elsevier Academic Press is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Elsevier, The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK Copyright © 2011 Elsevier Inc. All rights reserved No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions. This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). Notices Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary. Practitioners and researchers must always rely on their own experience and knowledge...
Words: 105288 - Pages: 422
...Changing the game. Annual Report to Stockholders 2012 Dear Stockholder, Welcome to TMUS. You are an owner of America’s Un-carrier — the combined entity of MetroPCS and T-Mobile USA. As the industry’s premier challenger and value player, we are revolutionizing the wireless industry. TM T-Mobile 2012 Annual Report 3 Building the Foundation In 2012, MetroPCS and T-Mobile built the foundations to become the Un-carrierTM in 2013. Each company made good progress across what are now the combined company’s five strategic priorities — the building blocks that enable us to bring consumers exciting new choices while delivering an exceptional experience. Here are notable 2012 highlights: Amazing 4G Services Increased Spectrum – T-Mobile increased its spectrum holdings in the top 100 metropolitan areas by nearly 20%. This includes spectrum secured as part of the AT&T deal breakup, as well as spectrum obtained through commercial deals with Verizon and Leap. Enhanced Network Experience – T-Mobile launched a three-year $4 billion network modernization investment program, ending 2012 with approximately 9,400 modernized sites; MetroPCS ended the year with 2.2 million customers and 26% of its base on LTE. Value Leader Launched Unlimited 4G Data – MetroPCS launched 4G LTE for All TM and T-Mobile introduced Unlimited Nationwide 4G Data. Secured the iPhone® – In December, T-Mobile announced that the iPhone would be available to T-Mobile customers in 2013. Accelerated Prepaid Growth...
Words: 151547 - Pages: 607
...Annual Business Report for Comcast BU213wk2Lesson2 The company that I chose to research was Comcast. I am very amazed with the growth and productivity of this company, nevertheless; I have worked with them in the past, so I am aware first hand of it productivity. Comcast- cable television 2011 Annual review- the past year was filled with major – milestones in the growth and evolution of our company. We completed the successful integration of NBCUniversal businesses: That having scale in both content and distribution will enable Comcast to capitalize on trends in technology and consumer behavior and drive growth for years to come. What discontinued operations at Comcast: Comcast has discontinued the Soapnet promotional offer as of March.22, 2012 on most cable and satellite providers and replacing it with The Disney Junior Channel. What were some extraordinary gains and losses at Comcast? Comcast reports in the 3rd quarter of 2012 results consolidated revenue increased 15.4% operating cash flow increased 9.5% , and operating income increased 15.4% earnings per share increased 136.4% to $0.78; excluding gains on assets sales, EPS increased 39.4% to $0.46 Free cash flow increased 8.8% to $1.5 billion. For the ninth months ended September 30, 2012, consolidated pro forma revenue increased 9.4% to $46.6 billion compared to $42.6 billion in 2011. Excluding the Super Bowl in the First Quarter and The Olympics in the Third Quarter of 2012, consolidated pro forma revenue...
Words: 886 - Pages: 4
...-the relationship of the leader to the board has a tremendous impact on the organization’s ability to fulfill its mission. -they work with to create the most effective, strong, and healthy boards possible to serve the organizations that they lead. -The chapters provide a brief overview of the best practice and its relationship to board development. -Join this journey of exploring the best practices of strong and effective boards. guiding the reader from a solid starting point of development by establishing role, purpose and function of the board to knowing and communicating the organization’s mission, vision and values. -Board members intentionally and routinely engage in mutual accountability, communication, evaluations and board development while taking the necessary time to process decisions eliminating unnecessary surprises. Boards unite and resolve to work together through change and transitions for the good of the Kingdom, the advance of the Gospel, and the prosperity of the organization. -to exhibit generosity as board members and to be outstanding examples of giving regularly and sacrificially to the church, college or organizations they serve in order to establishment a culture of board development that embraces the principle of “passing it on,” by developing new board participants that will lead to a strong and healthy future for the organization. - as a board member or as leader of an organization can take your present board environment and develop it into...
Words: 739 - Pages: 3
...Chapter 5 Questions – January 31 1. Which of the following bonds has the greatest interest rate price risk? |a. |A 10-year $100 annuity. | |b. |A 10-year, $1,000 face value, zero coupon bond. | |c. |A 10-year, $1,000 face value, 10% coupon bond with annual interest payments. | |d. |All 10-year bonds have the same price risk since they have the same maturity. | |e. |A 10-year, $1,000 face value, 10% coupon bond with semiannual interest payments. | 2. Amram Inc. can issue a 20-year bond with a 6% annual coupon. This bond is not convertible, is not callable, and has no sinking fund. Alternatively, Amram could issue a 20-year bond that is convertible into common equity, may be called, and has a sinking fund. Which of the following most accurately describes the coupon rate that Amram would have to pay on the convertible, callable bond? |a. |Exactly equal to 6%. | |b. |It could be less than, equal to, or greater than 6%. | |c. |Greater than 6%. ...
Words: 1839 - Pages: 8
