...Eastman Kodak Co. 1. Why did Kathy Hudson make such a major change in IS recourses management at Kodak? What factors contribute to her decision to outsource data center, telecommunications, and PC services to IBM, DEC, and BusinessLand? Kathy Hudson was appointed to the newly created CIS unit in 1988 by CEO Colby Chandler with a directive to “overhaul the existing IT organization to promote the use of IT to improve the competive position of Kodak businesses while lowering cost.” At the time of her appointment, Kodak was suffering several serious business setbacks, along with rising competition and a Polaroid lawsuit. Jobs were cut and reorganization attempts did little to alleviate falling profits. Kodak needed an IT overhaul and it was Kathy’s job to see it implemented. Kathy Hudson reviewed recent studies that were conducted by outside vendors which found the organization had separate entities that were managing diverse, redundant IT platforms established under different operating standards. As a result, “The right hand had no idea what the left was doing”, she remarked. It was now time to determine which IT functions were “core” and which “support” functions were. From this determination, Hudson and her team would setup the process for organizational change that would achieve the goals of her and her team. Hudson’s outsourcing decisions were based on this approach of identifying the core and support functions within the organization. 2. Do you agree...
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...The Rise and Fall of Eastman Kodak, an Emblem of American Business Excellence Executive Summary With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In doing so, he made a complicated process easy to use and accessible to nearly everyone. Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate. Kodak continues to expand the ways images touch people's daily lives. The company ranks as a premier multinational corporation, with a brand recognized in virtually every country around the world’’ (kodak.com). However, despite numerous efforts in acquiring new competences and turn around its business model, Kodak has so far failed to impress consumers and stakeholders alike. Facing stiff competition and shrinking profit margins, Kodak seems not able to find its rightful place in the new digital age. This report will shed some light as to why Eastman Kodak has been struggling for years and how it could overcome the challenges it currently faces. kodak manufacturing plant around 1930 RECENT PAST Kodak being a centennial company, it was necessary to take as much distance as possible when trying to analyze its...
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...Eastman Kodak Products External analysis of Eastman Kodak Introduction Kodak is the market leader in providing photographic products and services to consumers and commercial customers around the globe for memories, entertainment and information. The company brings inventive and modern products to the market that allows people to take, make and share pictures and experience the magic of photography (History of Kodak, 2008). As the world leader, Eastman Kodak is always looking for talented people. Kodak has continued to expand the ways and images touch people's daily lives. Kodak is a top supplier of innovative solutions for digital, conventional and blended print production environment (History of Kodak, 2008). Eastman Kodak Company is an American multinational public company which produces imaging and photographic materials and equipment. It is known for its extensive variety of pictorial film products. Eastman Kodak is actually concentrating on two major markets; the first is digital photography and the second is digital printing (About Kodak's Graphic Communications Group, 2008). In Rochester and Jamestown New York, Kodak was founded by George Eastman and businessman Henry Strong. George Eastman as president purchased the stock of American Aristotype Company. In the year 1982, the Eastman Kodak Company was founded. The company is incorporated in New Jersey but has its offices in Rochester, New York. The slogan, You press the button; we do the rest, was given by the founder...
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...Running Head: HIGH-RISK AUDIT CLIENT Assignment 4: Eastman Kodak Sarah Hescox Instructor: Mrs. Ashley Braun Harper, MS, CPA Advanced Auditing 06/16/2013 HIGH-RISK AUDIT CLIENT Current Financial Condition Based on its most recent quarterly report, that was issued April 29, 2013, Eastman Kodak’s current financial position seems strong with a net earnings of 283 million compared to the previous year’s loss of 366 million, however provided additional information, it is actually less than favorable. Kodak’s Short-term borrowings and current portion of long-term debt increased by over 150 million from the previous years, and its goodwill value decreased almost 100 million due to the decreasing value of the patented technology. I think an area of concern that would be a “red flag” for its public accounting firm to consider would be that in future periods, not only will Kodak have to make enough profit to sustain itself, but it also has legal responsibilities to pay back loans under the Junior DIP credit agreement and the Amended and Restated Senior DIP Credit Agreement, however, in Kodak’s quarterly report, they state “There can be no assurance that the Company will be able to meet the requirements under our Amended and Restated Senior DIP Credit Agreement, the Junior DIP Credit Agreement or the emergence credit facility” (Kodak, 2013). Another red flag for auditors to consider would be Kodak’s statement that “Kodak is developing a strategic plan for the ongoing operation...
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...revolution many companies, products and services emerged and through these haze of new ideas and products a single brillant idea blossomed; pictures. George Eastman, an American inventor and philanthropist in the 1880‘s with a passion for photography had a dream.1 At the time photography was a very rare past time that only professionals had the knowledge and equipment to partake in. Eastman’s vision was to provide photography for the everyday consumer at low cost. Eastman accomplished this by starting the Eastman Dry Plate Company, which was a global leader in mass producing dry plates for many years. Within four years of of the commencement of research, negative paper was introduced and would be used for the next century. Film became so efficient and cheap, Eastman invented the first commercial camera called the “Kodak” which revolutionized the “point and shoot” concept as the world know its today. 1 The Kodak camera was so popular that Eastman decided to integrated Kodak into the company name. The newly founded and named Eastman Kodak Company in 1892 became so big they had to expand their facilities to New Jersey for access to new trade routes. This was the beginning of Kodak and the start of photography. Kodak’s history is mainly responsible for making the Kodak name what it is today. The initial products invented by Kodak like the camera and film opened doors and provided a foundation for innovation and success in the photography and developing industry. Furthermore, Kodak’s...
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...| Eastman Kodak and Fujifilm | A Tale of two Companies | | | Roosevelt NickelberryAugust 12, 2013 | | | | Introduction Under examination is a tale of two companies; Eastman Kodak and Fujifilm. The ambitious topics under discussion are: the history and core business of each company, the approach to administration that each company has followed in order to grasp improvement, what management variances have impacted their comparative achievements, an evaluation of each business’s method to ethics and social accountability and the bearing those methodologies have had on each company’s cost-effectiveness. Also, there will be a dialogue on the extent to which the administration of both companies adapted to fluctuating market conditions, and personal recommendations any company could adopt in order to build up flexibility to back up its decision-making process in order to adjust to fluctuating market environments. History of Eastman Kodak One of the greatest inventions of the 19th century was the camera. Photography was quickly embraced by the world as it scrambled to accurately record history and family legacies. Before Kodak introduced its roll-film camera design in 1882, photography was decisively recognized as a specialized and commercial activity. When the public gained access to shooting their own photographs, through very astute marketing techniques, Kodak took advantage of the situation by “advertising promoted the roll-film cameras in ads that showed...
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...Harvard Business School 9-594-111 Rev. May 8, 1995 Eastman Kodak Company: Funtime Film On January 25, 1994, George Fisher, Kodak’s recently appointed chief executive officer, met with analysts and investors to set out Kodak’s new strategy for film products. During the past week (between January 17 and January 24), Kodak stock had lost 8% in value on rumors of a price cut on film. While Kodak continued its overwhelming domination of the photo film market, its market share in the United States had eased from about 76% to 70% over the past five years “as competitors like Fuji Photo Film Co. and Konica Corp. wooed consumers with lower-priced versions.”1 Previously, Kodak had attempted to blunt share-gaining attempts by such rivals and private label products by introducing a superpremium brand, Ektar. Now Kodak proposed to introduce a brand at Fuji and Konica’s price level, 20% below the price of Kodak’s flagship Gold Plus brand. The new brand, Funtime, was to be available only in limited quantities during two off-peak selling seasons. While some viewed the move favorably, others were more skeptical. One analyst termed the strategy “seemingly a long step down the slippery slope that ends in private label trial.” The U.S. Photo Film Market In 1993, approximately 16 billion color exposures were made—the equivalent of 670 million 24-exposure rolls. Typically, a consumer paid between $2.50 and $3.50 for a 24 exposure roll. Over the past five years, the market’s...
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...Report for Eastman Kodak Company Bryan Espichan June 18, 2014 Strayer University: ENG 315 Board of Directors 123 Main St. Rochester, New York 14652 June 4, 2014 Dear Board of Directors: The following report concerns the strategies for Eastman Kodak Company to recover from bankruptcy and improve products. Since 1880, Eastman Kodak has been known for their high quality photography equipment (George Eastman, n,d). However, in 2012, Kodak has filed for bankruptcy due to many reasons including failure to keep up with improvements in technology (Mui, 2012). The Research Department is planning to restore Kodak’s former prestige by improving the company’s ability to adapt to the rapid technological advancements. In order to do this, we were able to agree to present the Board of Directors with two solutions which are: A. Allow the research department to hire five new employees to increase productivity. If we hire younger and enthusiastic minds working together, the research department will be able to work more efficiently. B. Allow the research department to contract four experienced scientists from different companies to assist the research staff. If we have more experienced minds working with our research department, we will be able to work together to invent better products and discover new technology. The two options presented on this letter have been carefully analyzed using five different criteria which will be explained in this report. The research department...
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...Analyzing Managerial Decisions: Eastman Kodak by HCM-540, MBOL5, Health Care Organization Instructor: Saint Leo University Distance Learning November 24, 2013 1) What factors motivated Kodak to change its organizational architecture? There were several factors that persuaded Kodak to make changes to its organizational architecture in 1984. Kodak had come to the conclusion that its present organizational architecture did not fit the current business environment for the industry. The biggest factor that persuaded Kodak to make a change was the growing competition in the industry and losing the dominance it once had in the film market. The emergence of new product being made by Fuji Corporation dwindled away their market share. In the early 1980’s, Kodak saw their share price drop from a high of $85 to a low of $71 in 1984. This was cause for change to its organizational architecture. In order to stop the bleeding, Kodak realized it had to restructure and react quickly. With developing technology, Kodak was losing ground fast and was no longer the conglomerate it once was. 2) What mistakes did Kodak make in changing its architecture? Kodak was faced with trying to regain market share. It needed to quickly make changes to respond to shareholders concerns. There were obvious advances in technology that concerned Kodak. Kodak restructured creating 17 new business units with profit-loss responsibilities. Unit leaders were given increase decision-making...
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...At the beginning of our theme choosing, we all really want to focus on some big corporations which related tightly with our daily life. After filtering through the recent social highlights, we all agreed choosing Kodak as our business model. We wanted to show our respect to this big head who brought us huge fun in the past decades. And we want to use our special way to memorize our colorful “Kodak” childhood and Kodak’s eliminated by the cruel business world. We started preparing for the team presentation very early. I sent the 1st mail to all my group members at 4th March. We all believe that small steps can bring big results. With theme choosing, role distributing, speech drafting, slides preparing, our task finished smoothly. I feel so sorry to not attend the May 12 class due to my competition, or we may bring a better presentation in the end. In evaluating our final show, we think that there were good points, but something could be better performed. Taking the experience from the previous teams, we brought a record in the beginning to wake audience up, and the “CcampTV” logo is showed in nearly all the slides to show the technicality of the program. All the speeches were well organized and most of the speakers chose not to use the script for help. There were also many parts didn’t reach the expectation. In Mengjin’s part we chose to use an ad to show the “time flow back” conception, and Meng really prepared wonderful content which accurately matched the duration of the...
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...Internet Technology, Marketing, and Security BUS 508 - Contemporary Business Professor – Dr. John D. Theodore March 3, 2013 As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia...
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...company Kodak that recently filed for the bankruptcy. Kodak, once a very profitable organization is on the verge of another failure, like Enron, Tyco, etc. This paper will cover how the incorrect management decision lead to its failure. It will compare and contrast leadership, management, and organizational structure that contributed to this failure. History of Kodak and timeline George Eastman started Kodak in 1878. In 1888 Eastman presented a first simple camera to the world. He made the complex and complicated process of photography easy and simple enough to use by everyone. "you press the button, we do the rest," Eastman demonstrated his marketing ingenuity (History of Kodak, n.d.) . The success of Kodak continued and in 1895 Kodak introduced the first pocket camera. Later Eastman formed his companies guiding principle: volume production at affordable cost, global presence, creative marketing, satisfied customers with best customer service, and growth through uninterrupted research and development. Furthermore, he stressed on how important it is to value brand name and the quality it stands for. Eastman firmly believed in product quality and never compromised under any circumstances (Kodak, 2006). Introducing color photography, Kodak continued its growth and success by investing in R&D and by 1963 become standard in photography. Sales reached to 1 billion dollars and rose to 10 billion dollar by 1981 (Kodak, 2006). Kodak's performance today Kodak is facing...
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...Angles…Headlines and a following quote EXERCISE Your task in this exercise is to create an angel for a feature about Donald Beaver, Senior Vice President and Chief Information Officer at Petsmart Corporate office in the USA. 1. Here are a few very short pieces of information about him…read them and decide which pieces might make for the most interesting angle…yes, there is more than one interesting angle here! Donald Beaver joined PetSmart in May 2005 as senior vice president and chief information officer. Beaver previously held the position of senior vice president and chief information officer for H-E-B Grocery Company from 1999 to 2005. Prior to that, he served 14 years at Allied Signal Aerospace, Inc. Beaver started his career at Eastman Kodak. Since 1994, PetSmart Charities, Inc., an independent, nonprofit 501(c)(3) organization, has created and supported programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. The largest funder of animal welfare efforts in North America, PetSmart Charities has provided more than $165 million in grants and programs benefiting animal welfare organizations and, through its in-store adoption program, helped save the lives of nearly 5 million pets. Dogs and their pet parents grow smarter each year with help from our accredited pet training instructors. In addition to ensuring pets are happy, well-behaved members of the family, training classes...
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...Eastman Kodak | | | | | | |Comparative Income Statement |2004 |2003 |Difference |Change | |Sales |13517 |12909 |608 |4.71% | |Less COGS |9548 |8734 |814 |9.32% | |G.P |3969 |4175 |-206 |-4.93% | |Selling and Admin |2507 |2618 |-111 |-4.24% | |Research & Development |854 |776 |78 |10.05% | |Restructuring and other cost |695 |479 |216 |45.09% | |Operating Income |-87 |302 |-389 |-128.8% | |add other income |161 |-51 |212 |-415.69% | |EBIT |74 |251 |-177 |-70.52% | |less interest |168 |147 |21 |14.29% | |EBT |-94 |104 |-198 |-190.38% | |less taxes ...
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