Premium Essay

Easy Taxi Assignment

Submitted By
Words 789
Pages 4
Comparison
Factor MyTeksi
(GrabTaxi) Easy Taxi Uber
Visual Design It's easily identifiable green and black colours is evident in the app. The app is bright, visually attractive and simple. However, there is too much clutter in terms of how many taxis are availability of taxis in the area. Easy Taxi's app is also strongly visualised with its orange and black branding. A plus point is that it has the "Request Taxi" button displayed at the bottom, making it easy for passengers to request a taxi. In their iOS version, the app is gorgeously designed but it can't be said the same for their Android app. Perhaps it should be streamlined to give users the same user experience. Uber's app gives a premium feel to the user thanks to its black and grey colour schemes. Once the user opens the app, the user will be greeted with a minimalistic interface that is pleasing on the eye. No clutter, no mess, just clean lines and only a simple display …show more content…
As a passenger looking for a taxi, inputting data should be easy. The company does this brilliantly with all the forms the user need to fill all in a single page. Where the user is, the destination and even the estimated fare. The amount of taxis at the user’s area also helps the user know that there are plenty of taxis to choose from. Although Easy Taxi has a big "Request Taxi" button at the bottom of the app, it gets bad from there. Once a user clicks on it, they are prompted to fill in more information about the destination, their details, etc. In summary, it's not as user friendly as a lot of navigation is needed to get the desired result. The amount of available taxis are not shown until the user confirms for one. In terms of functionality, it may be a little confusing for a first time user to navigate through the app thanks to the minimalistic approach. However, once users are familiarised to the design, going through the app is a

Similar Documents

Premium Essay

International Business and Media

...BUS 2240 News Article Assignment Tap to hail In ever more cities, smartphone apps are reshaping the taxi market Oct 19th 2013 | LONDON AND NEW YORK |From the print edition * * All hail the quick, reliable taxi SINCE last month the citizens of Johannesburg have been able to hail and pay for taxis through SnappCab, a local start-up. A tap on SnappCab’s smartphone app summons a cab; a driver accepts on his own phone; and the passenger sees the driver’s name and photo, so he knows whom to expect and when. At journey’s end, he can pay with another tap through a pre-loaded credit card, or in cash. The idea is simple: the app makes it easier to bring together drivers, whose cabs are often empty, and passengers. Time and fuel are saved. Money is made. In many other cities taxi apps have taken off rapidly. Hailo, founded in London by cabbies and techies three years ago, says 60% of the city’s black-cab drivers are now on its books. Several cabs are decked out in Hailo yellow. It has spread to 14 places, most recently Osaka in Japan. Uber began in 2009 in San Francisco, which has a shortage of taxis but a surfeit of geeks looking for problems to solve. Now it can find you a ride in 49 cities in 19 countries. GetTaxi, set up in Tel Aviv in 2010, has reached London, Moscow and New York. Local apps can be found in cities from São Paulo to Singapore. Besides SnappCab, Johannesburg has Uber and Zapacab (which also started in Cape Town earlier this year) plying for trade. Apps...

Words: 1940 - Pages: 8

Premium Essay

Consumer Behavior Insights

...Consumer Behavior Insights Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Assignment Coversheet The Faculty of Business STUDENT INFORMATION STUDENT NO. | | SURNAME | | PHONE NO. | | GIVEN NAMES | | E-MAIL | | Instructions for submission are found in the course description. Assignments with Cover Sheets not signed at the bottom will be returned unmarked and ma y then incur a penalty for late submission. ASSESSMENT INFORMATION COURSE NAME | | COURSE CODE | | ASSIGNMENT DETAILS (title) | | LECTURER / TUTOR’S NAME | | Campus / Provider | | DUE DATE | | SUBMITTED ON | | PLAGIARISM The Faculty and the University regards as a very serious matter the action of a student who acts dishonestly or improperly, including plagiarism or cheating, in connection with his or her academic work. Under University Regulation 6.1.1 “Plagiarism” is defined as “…the presentation of the works of another person / other persons as though they are one's own by failing to properly acknowledge that person / those persons”. Plagiarism may take many forms including:  direct copying of sentences, paragraphs or other extracts from someone else’s published work (including on the Internet and in software) without acknowledging...

Words: 4540 - Pages: 19

Premium Essay

Research Methodology

...Introduction Public transport plays a major role in the development of any country and therefore needs to be planned for and managed to ensure efficiency, control and reliability within the systems. There are quite a number of problems that the individual transport modes face in the city of Johannesburg municipality that could effectively be solved by thoroughly implementing an integrated public transport system. This system will involve a lot of transport planning and is will be responsible for the development of strategy and programmes to direct and manage both the private, business, and public transport systems throughout the City Of Johannesburg Municipal area towards a common council vision. The different public transport modes must be integrated with transport infrastructure on which they operate. The infrastructure should be designed to suit efficient and effective operations. Inefficient operations will require higher capacity infrastructure, with the solution to improve efficiencies and not providing costly extra infrastructure. The role of the transport system is to serve the movement needs of persons and goods. A number of different modes, or technologies, have developed over the years that provide different levels of efficiency for a variety of trip purposes, volumes and distances of travel. It is important to recognise the operational efficiency of a mode that makes use of a particular type and form of infrastructure. Cars require much more road infrastructure...

Words: 5740 - Pages: 23

Free Essay

Critical Evaluation of Customer Satisfaction of Transportation Services in Hong Kong

...Assignment Title: Critical Evaluation of Customer Satisfaction of Transportation Services in Hong Kong Learning Outcomes Assessed Learning Outcomes Assessed Feedback relating learning outcomes and assessment criteria given to students: Areas for Commendation Areas for Improvement General Comment Assessors Signature Overall Mark : Subject to ratification by the assessment board Moderators Signature Students Signature: You must sign this declaring that it is all your own work and all sources of information have been referenced: TLH307 International Tourism & Hospitality Management - Urban Tourism TLH307 International Tourism & Hospitality Management Urban Tourism Critical Evaluation of Customer Satisfaction of Transportation Services in Hong Kong Muhammad Norfarid Bin Farali Khan Student ID: 089101850 BSc (Hons) International Tourism and Hospitality Management The University of Sunderland Date of Submission: 18-Jul-2011 2 Muhammad Norfarid Bin Farali Khan BTTD1 0907A Bachelor Of Science(Hons) In International Tourism and Hospitality Management TLH307 International Tourism & Hospitality Management - Urban Tourism Table of Contents 1.0 INTRODUCTION ......................................................................................................................... 4 2.0 LITERATURE REVIEW .............................................................................................................. 6 2.1 Transportation and Tourism ..................

Words: 4792 - Pages: 20

Free Essay

Responsibility

...Responsibility We are held accountable for our actions and deeds. Our character, behavior, and thought process defines not only our personal responsibility but also who we are. It is not what we do; it is how we do it. It is not what we say, but it is how we say it. A quality education and career training are sound investments for a bright future, an illustrious career, and a successful life. Individuals who complete more years of education have greater access to higher paying jobs-such as management, professional, and related occupations than those with fewer years of education. “Where one goes to college can have effects on one's future education, occupation, and income” (Karen, 2002, p. 193). Self-discipline, sacrifice, patience, perseverance, and positive attitude should be sufficient motivating factors, and a reminder that a good education pays off eventually by reaping the fruits of hard work. Physical well-being, personal wellness, and good health are part of personal responsibility. “Participation in physical activity should remain a high priority to facilitate maintenance of healthy body weights” (Liebman, 2005, p. 95). Personal drive, ambition, and desire to succeed are necessary attributes that help in overcoming any obstacles. Volunteering, part of personal responsibility requires time, and flexibility to help less fortunate members of the community, and may work in homeless shelters, children’s, and nursing homes, hospitals, churches, correctional...

Words: 669 - Pages: 3

Premium Essay

Taxi Service Industry Analysis

...[TAXI SERVICE INDUSTRY ANALYSIS] Service Industry Analysis Services Marketing / Bachelor of Business 2 SERVICE INDUSTRY ANALYSIS: INDIVIDUAL ASSIGNMENT TAXI SERVICE INDUSTRY ANALYSIS PREPARED BY: MIZNA ADAM SERVICES MARKETING (323) BACHELOR OF BUSINESS FACULTY OF MANAGEMENT & COMPUTING MALDIVES COLLEGE OF HIGHER EDUCATION Mizna Adam Service Industry Analysis Services Marketing / Bachelor of Business 3 Acknowledgement First and foremost I would like to thank all the taxi center owners and Mr. Ahmed Nazeer, Director of Ministry of Transport and Civil Aviation, for their contribution in completion of this report. Secondly I acknowledge the assistance provided by Mr. Hussain Husham, Managing Director of Brothers Motor Company, in arranging appointments with the taxi owners for the completion of this assignment. I also acknowledge the invaluable guidance provided by the lecturer, Ms. Zakkiyaa Moosa. I am also grateful for my colleagues Ms. Maliya Kurik Riza, Ms. Waseema Abdulla in the Bachelors Program for their valuable support and contribution in collecting the relevant information for the compiling the report. The constructive comments provided by each individual motivated me to improve my work. Mizna Adam Service Industry Analysis Services Marketing / Bachelor of Business 4 Executive Summary This report analyses the performance of taxi service industry of the Maldives. Taxi service is an important mode of transport in Maldives. However...

Words: 9510 - Pages: 39

Free Essay

Btech Transport Assignment

...COVER PAGE The inevitable changes among vehicular modal share in the Transport system thirty years from now Phumelela Kubheka, 200675320 This Assignment is submitted in partial fulfilment of the requirements of the Bachelor of Technology Degree in Transportation Management In the Department of Transport and Supply Chain Management Faculty of Management At the University of Johannesburg 03 April 2014 Table of contents 1.1 Introduction …………………………………………....3 2. Transport issues …………………………………….….5 2.1 Amount of travel ……………………………………....5 2.2 Purpose of travel ……………………………………...6 2.3 Public Transport accessibility ………………………..7 2.4 Affordability …………………………………………....8 2.5 Accessibility to shopping complexes, and medical facilities …………………………….…...10 3. The Bicycle modal share ………………………………11 4. Conclusion………………………………………………14 5. References………………………………………………15 Introduction It is important to remember that transport should be made accessible and affordable to people of all income groups. Poverty is seen as a relative concept, and the view is taken that we should not be considering one South African poverty problem, but rather strategies for developing the metropolitan, urban and rural poor households. The households have been further grouped into quintiles according to their incomes. In my quest to answer how likely trends are going to change, I will give an analysis of a broad range of...

Words: 2885 - Pages: 12

Premium Essay

Does It Matter

...“Does IT Matter?” Assignment ZipCar 1. Zipcar/Porter’s five forces analysis Threat of New Entrant Zipcar’s use of a simple IT solution to find, reserve and use a car sharing service creates a slight barrier for new entrants. However, there is a constant threat to Zipcar in new car sharing companies and established car rental agencies adjusting their corporate strategy in order to enter the hourly rental industry. The barriers to entry are the high costs of inventory and creating an IT solution that is at least equal to Zipcar’s. Although these are barriers, they are barriers that can be mitigated by companies and therefore enter the car sharing industry. Bargaining Power of Buyers Due to the market being overloaded with customers and potential customers, buyers don’t pose much of a threat to Zipcar. Customers will demand low cost solutions but don’t have much ability to directly affect the pricing model by Zipcar or other rental agencies. If pricing were to become too much for the customer, the bigger threat is from substitutes. So as a whole, customers have limited bargaining power in the car rental business. Bargaining Power of Suppliers Suppliers have very little bargaining power with car sharing companies such as Zipcar. The market is saturated with many options for vehicles that Zipcar can choose which company they want to field their fleet of vehicles with. Companies such as Zipcar possess more power over their suppliers as they can enter into strategic...

Words: 1535 - Pages: 7

Free Essay

Culure

...Assignment II: CULTURE Timothy Azark Introduction to Sociology 1301 Professor Banks 10/17/11 Culture Across societies, there are common characteristics of culture, even when the particulars vary. One culture I know well as an insider is growing up as a teenager in a foreign country. I spent 6 years of my childhood growing up in Paris France. It was difficult moving to a country when first of all you have no knowledge of the language. You don’t realize it until your taken out of your culture how much you took for granted. You must learn things that would be considered “the norm” in this foreign country, but might strike you as odd. You are put into a society with different beliefs and values that you need to respect even if you don’t necessarily agree. But like a lot of the places I have lived, you will always find a lot of things to be the same, and things you need to adapt to. The first thing I had to adapt to very quickly was communication. When your thrown into a foreign country with no knowledge of their language, you will pick it up much quicker than studying it in a classroom. I also found that even if your not very good at the language, if they see that you are trying and will most likely be much more helpful than just having to rely on them to be able to speak English. They appreciate that you are trying to embrace the culture and learn their language. Adapting to what is considered “the norm” in France was very easy in some ways, but very difficult...

Words: 743 - Pages: 3

Premium Essay

E- Commerce

...Topic: How can E-Commerce help to improve your business and become competitive against competitors. Prepared for: Dr Martino Luis BJMP 5023: Operation Management Prepared by: Mohd Nizam Mohd Ishak (814738) Date: 30th October, 2013 Content: 1. Introduction 2. Direct Relationship 3. Postage Strategy 4. Data & Information 5. Social Media 6. Application 7. Copyright & Patent 8. Conclusion Introduction Electronic commerce, commonly known as e-commerce or ecommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices social media, and telephones as well. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful...

Words: 3835 - Pages: 16

Premium Essay

“the Media Are More of a Hindrance Than a Help to the Police in Combating Crime”. Discuss.

...“The media are more of a hindrance than a help to the police in combating crime”. Discuss. The relationship between the police and the mass media have long been the subject of intense debate. The mass media and the police have different roles in the public eye causing the media to be of concern to the police. Historically and in the contemporary era the police have had to meet high expectations of being the public’s crime-fighter. It is the police’s role to prevent crime, maintain order and protect the public (Carrabine, 2009) whilst, the media fulfil a role that is supposed to challenge the state institutions on behalf of the public. Media handling in serious crime investigations is a complex issue. On the one hand, they provide the public with access to information and help generate important information for an enquiry. For example, since its first broadcast in 1984, Crimewatch UK has sought help and information from the public in order to solve crime (Carter and Branston et al., 2002). On the other hand, the media can mislead the public and interfere with the investigative legal processes. As a whole the media plays a critical role in shaping the public’s views by exposing corruption and the activities of the powerful and of agencies of control such as the police (Croall, 2005). More to the point the media are there to maximise audience revenue to get money and to entertain via means of print, audio, visual and social media. Whereas, the police are the primary protection...

Words: 2478 - Pages: 10

Free Essay

Transport

...The Projected Main Mode Travel Share Trend for Gauteng 2040 Daniel Pillay 201060830 LeLani Le Fleur 200623816 Hlalanathi Sishi 920045519 Sifiso Mhlongo 200514389 This assignment is submitted in partial fulfillment Of the requirements of the Bachelor of Technology Degree in Transport Management In the Department of Transport and Supply Chain Management Faculty of Management At the University of Johannesburg April 2014 Table of Contents Introduction 3 Background 3 Research Statement 4 Body 5 Car/Driver Passenger 5 Mini Bus/Taxis 7 Walk 8 Bicycle 9 Train 12 Bus 16 Conclusion 19 Bibliography 20 1. Introduction Background Information The South African economy has seen phenomenal changes in the economic environment that it operates in and the Government has taken the initiative to align the country to conform to international standards to become a competitive and relevant role player in the global markets. In all economies, transportation infrastructure and modes is the vital key to the progress of any country. South Africa comprises of 9 different provinces of which Gauteng is the dominant generator of all South African GDP. Labor is the main source required for the creation of GDP and in that context transportation to and from their place of residence to the place of employment is critical. This research addresses to modal share trends that would likely to take place based on the statistical information extract from...

Words: 5047 - Pages: 21

Premium Essay

Creative Strategy

...ADV 2012 Creative Strategy | | Assignment 2-A Public Sector ADVERTISING CAMPAIGN-TRANSIT OFFICERS | | Martha mwaniki Xian Luo Yanhao Li Tan Wang Mohammed Babiker | | ECU | 4/18/2012 | | Table of Contents Team Agreement 3 BRIEF OVERVIEW 4 Objective 4 Marketing strategy 4 SWOT ANALYSIS 5 Transit Officer SWOT Analysis 5 Primary audience 6 Target Audience Profile 6 CREATIVE STRATEGY 8 Digital Campaign 14 Television Campaign 15 Team Agreement Research & Target audience profile & Poster : Xian Luo Report & Creative Strategy : Martha mwaniki Marketing Objective & Strategy & Poster : Yanhao Li Digital Campaign & Logo : Tan Wang Television Campaign : Mohammed Babiker BRIEF OVERVIEW Whether you are trying to expand your new business or fill an employee spot or two in your current business, you will need to create recruitment advertisements to target your potential employees. In this campaign we are recruiting new Transit officers to the public transport sector. Being a Transit officer is not for everyone and not everyone who sees him or herself being able to be an officer. In this recruiting campaign we want to vouch new officers on the team who are looking for a new career that is challenging and yet rewarding. In order for this campaign to be effective we have come up with creative advertising appeals and strategies to attract and or influence the new recruits to join the team...

Words: 2008 - Pages: 9

Free Essay

Essay College Life

...On June 4, 2014 I reached my 44th year on this earth. I am a daughter, sister, aunt, wife, mother and grandmother. My résumé’ reads homemaker, paralegal, chef, maid, taxi cab driver, therapist, teacher, doctor, nurse, mediator, judge, juror, enforcer, confidant, best friend and lover. These achievements were of natural cause and affect not that of personal goals and challenges I set forth for myself. When I decided I wanted to return to college and complete what I started, it was a challenging decision. However, I knew I wanted to push myself in ways that pulled me out of my comfort zone. My husband and family were all very supportive and looked forward to seeing me succeed in my new journey. This transition of only dealing with home stresses and work stress changed tenfold when I added college student stresses. Getting homework and studying completed when you have a large family is difficult to manage at times. Someone always needs something done yesterday or someone is sick and needs to have my full attention. One of the animals gets into the trash and may have eaten half of a chocolate bar. While having an important assignment hanging over my head, I am headed to the animal hospital with a very unhappy; smelling of horrible vomit, six pound Yorkshire “terror”, when I am involved in a car accident with a young man whom is not paying attention to the road. Now, 10:30 at night, I get to deal with a car accident, police report, towing company, insurance company, rental...

Words: 972 - Pages: 4

Premium Essay

Markeeting

...1-1 Introduction to Operations Management Operations Management William J. Stevenson 8th edition 1-2 Introduction to Operations Management CHAPTER 1 Introduction to 
 Operations Management McGraw-Hill/Irwin Operations Management, Eighth Edition, by William J. Stevenson Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. 1-3 Introduction to Operations Management Operations Management Figure 1.1 The management of systems or processes 
 that create goods and/or provide services 1-4 Introduction to Operations Management Value-Added Figure 1.2 The difference between the cost of inputs 
 and the value or price of outputs. 1-5 Introduction to Operations Management Goods-service Continuum Figure 1.3 1-6 Introduction to Operations Management Food Processor Table 1.2 Inputs Raw Vegetables Metal Sheets Water Energy Labor Building Equipment Processing Cleaning Making cans Cutting Cooking Packing Labeling Outputs Canned 
 vegetables 1-7 Introduction to Operations Management Hospital Process Table 1.2 Inputs Doctors, nurses Hospital Medical Supplies Equipment Laboratories Processing Examination Surgery Monitoring Medication Therapy Outputs Healthy 
 patients 1-8 Introduction to Operations Management Manufacturing or Service? Tangible Act 1-9 Introduction to Operations Management Production of Goods vs. Delivery of Services Production...

Words: 976 - Pages: 4