Company G

3-Year Marketing Plan

Assessment Code: 318.1.5

Student Name: Tal Menda

Student ID: 000270468

Date: 10/1/2012

Mentor Name: Tanya Vivier

Table of Contents

Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 6
Opportunities 6
Threats 6
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9

Introduction

We are a leading and well established company in the small appliance market. Our company is focused on simplifying the life of our customers. Our small appliance product line has a proven record in the market and the ‘Easy Key,’ the newest addition to our successful small appliance line, will add extra volume and presence in the market. We are entering the process of creating the ‘Easy Key’ at a great financial situation.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The Product

‘Easy Key’ is the first real perimeter key less home entry system. ‘Easy Key’ consists of two parts; the first is the key which acts as a transmitter. The other part is the lock, which is located in the door, and acts as a receiver.

The way ‘Easy Key’ works: When the home owner gets close, within 2 feet, to the door where the ‘Easy Key’ door receiver is installed and also has the ‘Easy Key’ key less transmitter key, the receiver will receive a