...MARKETING PLAN SAIGON EATS RESTAURANT Table of Contents 1. Executive Summary 3 2. Situation Analysis 4 2.1 Market Summary 4 2.2 SWOT Analysis 4 2.2.1 Strengths 4 2.2.2 Weaknesses 5 2.2.3 Opportunities 5 2.2.4 Threats 5 2.3 Competition 5 2.4 Product Offering 5 2.5 Keys to Success 6 2.6 Critical Issues 6 3. Marketing Strategy 6 3.1 Mission 7 3.2 Marketing Objectives 7 3.3 Financial Objectives 7 3.4 Target Markets 8 3.5 Positioning 8 3.6 Strategies 8 3.7 Marketing Mix 8 3.8 Marketing Research 9 3.9 Marketing Communications 9 4. Financials 9 4.1 Break-Even Analysis 9 4.2 Sales Forecast 10 4.3 Expense Forecast 11 5. Controls 11 5.1 Implementation 11 5.2 Marketing Organization 12 5.3 Contingecy Planning 12 6. Appendix A………………………………………………………………………...13 1.0 Executive Summary Saigon Eats is an existing restaurant specializing in Vietnamese cuisine. The first location of Saigon Eats is in San Jose, California. This is marketing plan for Saigon Eats as the first Vietnamese restaurant located on the campus of UC Berkley in California. Our restaurant offers a large assortment of healthy tasty and not expensive food such as appetizers, hot dishes and deserts. SWOT analysis is a key factor of the strategic plan...
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...to the Questions NUTRITION ANALYSIS 1. According to the Food Guide Pyramids minimum recommendations, I did not eat properly any of the three days. I did however try to keep an eye on what I ate, but it is tough when the monetary funds are not available, and when I work as much and as late as I do. I seemed to eat more grains than the recommended amount, but definitely less fruits, and sometimes vegetables, dairy, and protein. 2. Over the course of the three days I consumed between 1000 and 1500 calories. I generally try to stay right around 1250-1300 calories, based off of my “Biggest Loser” Wii game and a calorie counting application I have installed on my cell phone. 3. Throughout the three days I seemed to be kind of all over the place as far as when I consumed the majority of my calories. Mostly, I would say dinner time or lunch time was when I consumed the most calories. I am inconsistent when it comes to what I eat and at what time of the day I eat. 4. Every day I did make sure to eat breakfast, that is one meal I am very consistent about when it comes to eating, and I generally will eat a bowl of cereal or a bowl of oatmeal. I try to make sure to eat a good breakfast because I know for me it is the meal that gets me going for the day. I have noticed whenever I do not eat breakfast in the morning, I generally will get hungry very quickly and also seem to snack quite a bit more than I usually would. I should however try and eat some kind of fruit along with...
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...Healthy Eating, Nutrition and Exercise Plan Bryan Clayton SCI/241 January 26, 2013 Angela Pendergast Healthy Eating, Nutrition and Exercise Plan In a comparison of my current three day diet analysis to that of the one I completed in week one shows that my eating habits have declined. In week one I was eating six and a half ounces of grains per day now I am at half an ounce of whole grains which is well under and five and a half ounces of refined grains which is a little over the target amount per day. In week one I was eating two cups of vegetables per day, in the current analysis I only ate three quarters of a cup. During this week’s analysis I did not eat any fruits and in week one I ate half a cup. In week one I consumed one and a quarter cups of dairy over the three days in the current analysis I consumed one cup over the three day period. In week one I ate four ounces of protein during the current analysis I ate three ounces of protein. My current analysis shows that I did not consume any oils in week one I consumed one ounce. By looking at the two analysis’ I found that I still need to improve my eating habits so that I can get the nutrients needed to live a healthy life. I need to eat healthier snacks, eat more protein, dairy and grains. I need to limit the amount of sweets that I consume. My diet still lacks the amount of protein, fruits, vegetables, grains and dairy that I need to consume during a day. My exercise results show...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Science Three Day Diet Analysis In: Science Three Day Diet Analysis Three day diet analysis SCI/241 11/5/2012 Staying healthy is a hard thing to do, especially when you do not really have the time or motivation to pay attention to what you eat. I have a habit of buying and eating a lot of frozen foods, which includes frozen pizzas, beer battered fish filets, Mac and cheese, and garlic bread. I also cook some boxed dinners like hamburger or tuna helper to save time on cooking. In my daily diet there are usually not a lot of fruits and vegetables in my daily diet, unless there is some kind of tomato sauce or side’s corn or mixed vegetables. When I compared the three day analysis I found out that I do not have much of a pattern in my daily diet. Sometimes I eat a large amount of grain and other times I may eat the right amount of veggies. There has been a steady amount of bad fats in my diet and this plays a huge role in why I am a little overweight. I consumed 1738 calories in a day; my diet is not at all what the Pyramid recommends. I consumed: 1 ½ ounces of grains and the...
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...Obesity is a rising problem in U.S and millions of people are affected by it each day and it can be caused by many things. If you are obese people don’t realize how it affects your health and how sick it can really make you and that’s why we need programs to get people educated on what they can do to keep themselves healthy from getting sick. Children are on the rise of being obese and they are the number one group that is being affected. If the child is over weight we need to teach the parents as well how to eat right and exercise wit h your kids so that they wont be obese and at the same time you can be a roel model because if they see there parents then they will do what there parents are doing as well. The parents play a big role because they rely on them to guide them and tell them what to do and if you don’t do that then that could be a reason they could be obese as well. Obesity Obesity is on the rise and it went up 1.1% and two point four million people have been added to ranking in just the past two years. About seventy two million adults are now obese in the U.S and climing. (Doheny, 2005-2010). The CDC uses a surevye known as the Behavioral Risk Factor Surveillance System (BRFSS) it is used to update the specific obesisty rate in each state nationally as well. BRFSS is a surevey dine over the phone in each state to get the accurate information they need from people. (Doheny, 2005-2010). The survey indicated that not one state met the Healthy People 2010 target of...
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...MY NUTRITION by [Student’s Name] [Class Name] [Teacher’s Name] TABLE OF CONTENTS INTRODUCTION: 1 Part One THE DATA 2 part two Dietary Analysis 10 Part Three analysis and reflection 11 Part four making changees CONCLUSION INTRODUCTION: This project is about my eating lifestyle and I will discover if it's healthy or unhealthy lifestyle and I am going to search for the good way to change my diet to healthy one. Healthy foods keep the body operating and our diet show us how all of our cells grow, from our organs to our blood to our skin. When you eat vitamin- and mineral-rich foods PART 2 - DATA ------------------------------------------------- day one Saturday (18-11-2013) Today I had: Breakfast: A brown sandwich with low fat slice cheese and a cup of tea (with 1.5 spoon of fruit sugar). Snack: Banana. Lunch: a bowel of green salad with spoon of red beans and feta cheese. Snack: Watermelon. Dinner: chicken curry with half slice of Indian bread (naan). ------------------------------------------------- day two Today I had: Breakfast: A brown sandwich with low fat slice cheese and a cup of tea (with 1.5 spoon of fruit sugar). Snack: Banana. Lunch: a bowel of...
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...Statistics in Business QNT/351 Aug 21, 2013 Edward Balian Statistics Investopedia defines statistics as a type of mathematical analysis involving the use of quantified representations, models and summaries for a given set of empirical data or real world observations. Statistical analysis involves the process of collecting and analyzing data and then summarizing the data into a numerical form. ("Investopedia", 2013) Types and Levels Descriptive statistics, inferential statistics, ratio-level data, interval- level data, ordinal-level data, and nominal-level date are some types and levels of statistics. Descriptive statistics utilizes numerical and graphical methods to look for patterns in a data set, to summarize the information revealed in a data set, and to present the information in a convenient form. Inferential statistics utilizes sample data to make estimates, decisions, predictions, or other generalizations about a larger set of data. Business decision making When it comes to the role of statistics in business decision-making it is applied in many ways in terms of consumer preferences or even financial trends. For example, managers across any type of business formulate problems, they decide on a question relating to the problem and then form a statistical formulation of the question is used to determine answers to all of the above. An example of a business question may be how many calls are answered...
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...McDonald’s | March 22 2010 | | Project 2 Market analyses | Brief summary SWOT analysis - The fast-food industry is highly influenced by governmental policies, sales rates are grooving even during the recession. The changing lifestyles of consumers to a healthier and quicker one can be seen as both- a threat and opportunity. As a threat- due to a healthier lifestyle McDonald’s as well as other fast food restaurants can lose many consumers. As an opportunity- as people are getting more and more busy due to their work, they do not have enough time to make meals at home, and they choose to eat at fast food restaurants. McDonald’s have good quality of service and promotions, which is also one of the reasons of successful marketing. The main strength is of course their huge brand they built up. On the other hand the strongest weakness is the perception of the customers that look at McDonald’s as a very unhealthy place to eat. Competitive situation – The competitive situation within the fast food industry is very hard. McDonald’s is the leader in this industry, but still it has to deal with big rivalry. There are many other restaurants and other substitute products that consumers can choose. A big variety of the “other possibilities what and where to eat” makes strong buyers power. While in the global market entry barriers are high (due to high expenses to establish a big company), in a more local market, these barriers are much lower because it does not require big...
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...Three day diet analysis SCI/241 11/5/2012 Staying healthy is a hard thing to do, especially when you do not really have the time or motivation to pay attention to what you eat. I have a habit of buying and eating a lot of frozen foods, which includes frozen pizzas, beer battered fish filets, Mac and cheese, and garlic bread. I also cook some boxed dinners like hamburger or tuna helper to save time on cooking. In my daily diet there are usually not a lot of fruits and vegetables in my daily diet, unless there is some kind of tomato sauce or side’s corn or mixed vegetables. When I compared the three day analysis I found out that I do not have much of a pattern in my daily diet. Sometimes I eat a large amount of grain and other times I may eat the right amount of veggies. There has been a steady amount of bad fats in my diet and this plays a huge role in why I am a little overweight. I consumed 1738 calories in a day; my diet is not at all what the Pyramid recommends. I consumed: 1 ½ ounces of grains and the target is 6 ounces, 1 ¾ cups of vegetables and the target is 2 ½ cups, no fruit and the target was 1 ½ cups, ¾ cups of dairy and the target is 3 cups, and 2 ounces of proteins and the target is 5 ounces. My diet has more fat than recommended and I have...
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...Strayer University Assignment 5 The Government has a Right to Control What We Eat ISMAIL DEMIRKIRAN PHI 210 Prof, Mccormak Anthony June, 13, 13 We are living in a world of extreme rules and regulations. There was a time when people joked about asking officials before eating their food, and well, the time has arrived. Governments are controlling the food that goes in our mouths. This paper presents a critical analysis on a very crucial topic of today’s time i.e. the government has a right to control what we eat. This paper presents a detailed over view of how the government has been already controlling our food and what the main reason behind this control of government, along with its conflict with human rights in general. There are several aspects to look at this topic. The approach governments are taking on order to end the maniac of obesity, and unhealthy diet habits amongst the people is understandable, however people who hold the right to freedom shall also have the right to eat what is under their budget. Not every man can afford a nice and healthy meal three times a day. The idea of fast food chain was introduced because of the lack of time that busy workers faced in their daily routines and these fast food restaurants provided quick services to their consumers without the mayhem of standing in quos or waiting for their orders (Insel, Ross, Bernstein, & McMahon, 2012). The government, however, already does control our diet in a major way. Spread...
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...Table of Contents Introduction.......................................................................................................................................... 1 Internal analysis ................................................................................................................................... 1 External analysis .................................................................................................................................. 2 Competitor analysis ............................................................................................................................. 3 Consumer analysis ............................................................................................................................... 4 Conclusion ........................................................................................................................................... 5 Perspective ........................................................................................................................................... 5 Bibliography ..................................................................................................................................................... 6 Introduction Motivation: Anthon Berg (henceforward referred to as AB) is Toms Gruppen A/S’ (henceforward referred to as Toms) primary export product and is seen in various tax-free shops in different airports, which is why AB already is an international...
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...1. Analysis overview After a detailed review of my 3 Day diet, I made a small addition, that I did not mention before, and tried to include all Ingredients in my diet sheet. I found all substitutions for food that I ate. 2.Food Review 10/03/2011 -10/05/2011 During these three days, the average number of calories consumed for each day was 1170kcal MyPyramide Tracker recommends for me 1910 kcal The greatest percentage of my total intake is fruits for all three days. The least percentage of my total intake is grains for all three days. Two of the three days I did not eat grain at all. The fruits group exceeds the recommendation level in all three days and it unlikely will affect my health, because it is simple sugar that is metabolized quickly and easily by the body. Simple sugars, like fructose, are not a problem for people who are active and healthy. An average healthy person would have to consume A LOT of fruit for it to get to the point of being unhealthy. Moderate fruit intake is certainly recommended as part of a healthy diet. But the deficiencies of vegetables and especially grains in my diet can increase risk for heart disease. Lack of dietary fiber from whole grains and vegetables can lead to constipation, increase risk of type 2 diabetes and some vitamins and minerals deficiency. 3.Nutrient Analysis Comparing my intake for each nutrient against the “Recommended or Acceptable Range”, the protein in my diet is almost twice exceeding the recommended amount...
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...Benchmark – Gospel Essentials Amanda Flaherty CWV-101 Christian Worldviews June 11th, 2016 Instructor Eric Hernando Benchmark – Gospel Essentials When it comes to God and what all his creations stand for and mean to him is a difficult subject for a lot of people to talk about. How every perceives God, Humanity, Jesus, Restoration, Analysis, Reflection are different in many ways. Christian’s view them in a completely different worldview than say someone who does not believe in them. All people have their own views as well as how they see things from right and wrong. According to the Christian worldview, this is how God, Humanity, Jesus, Restoration, Analysis, and Reflection will be examined and explained. There are many ways to explain what God is and what he is like. Many cultures including the Christians see God as being in control of all. When you look at Christianity through the eyes of a Christian and then look through the eyes of a non-believer, you will come up with a completely different view of God. However, in the eyes of a Christian, when something goes wrong in their life they tend to ask the question, “why has this happened to me, where is God at when I need him the most?” (Garvey, 2000)These types of questions show that God cannot be everywhere all the time. Within all the religions that are considered Christian, God has many different characteristics. According to John Garvey (2000), one of the characteristics of God is that he is supposed to make good...
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...Market Analysis Marketing analysis plays a very important step role in the business plan. Although a company has an idea to form a business, but without marketing plan, the business can’t go smooth. Thus, a company need to plan what kind of people want to target, which place or country that the company want to enter. So, the company has to make a business plan and follow the business plan so that it can avoid the problem or can know where the problem is existing and everything can go smoothly. Segmentation First of all, we are using demographic segmentation which has divided into two categories which is age of the students and their gender. The age of students who are studying in college and university have different age, they are starting from 17 years old to 27 years old. Many most of them like...
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...Description--------------------------------------------------------------------------------------1 Strategic Focus and Plan-----------------------------------------------------------------------------------1 Mission/Vision Statements-----------------------------------------------------------------------1 Goals------------------------------------------------------------------------------------------------2 Core Competency and Sustainable Competitive Advantage--------------------------------2 Situation Analysis------------------------------------------------------------------------------------------3 SWOT analysis------------------------------------------------------------------------------------ Industry Analysis----------------------------------------------------------------------------------4 Competitor Analysis------------------------------------------------------------------------------4 Company Analysis--------------------------------------------------------------------------------5 Customer Analysis--------------------------------------------------------------------------------6 Market-Product Focus-------------------------------------------------------------------------------------6 Marketing and Product Objectives--------------------------------------------------------------6 Target Market-------------------------------------------------------------------------------------- Points of Difference-------------------------------------------------------------------------------7 ...
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