...Different aspects of online auctions, eBay. For assessor only | | 1. Content | | 2. Language structure | | 3. Language accuracy | | 4. Language: format & citing/referencing | | Overall: | | Advisory grade | | Assessor’s initials | | Maastricht UniversitySchool of Business & Economics | Place & Date: | Maastricht, 10-12-2012. | Name, initials: | Elemans, DP | ID number: | I6049135 | Study | International Business | Course Code: | EBC1009 | Group number | 36 | Tutor name: | Nikita Krugljakov | Writing tutor name: | Gaye van Denderen | Writing Assignment | Main Paper (Task 10) | Your UM email address: d.elemans@studentmaastrichtuniversity.nl Table of contents: 1. Introduction 2. Advantages and disadvantages of online auction 2.1 Advantages 2.2 Disadvantages 3. Different types of auctions 3.1 English auction 3.2 Dutch auction 3.3 First-price sealed bid auction 3.4 Second-price sealed bid auction 4. Different methods of bidding 5. Winner’s curve. 6. Example of bidding, using game theory. 7. Conclusion 8. Reference list 9. List of figures and tables 1. Introduction The internet itself started in the sixties in the United States. It has had massive growths and has given the population some very useful tools. The most current development is internet auction, also called online auction. Online auction is a service in which auction users or participants sell or bid for products or services via the...
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.............................. 3 II. MAIN PART........................................................................................................................................................ 4 1. EBAY AND INTERNET AUCTIONS TYPES ............................................................................................................................ 4 2. E-‐BAY BIDDING PROCESS.................................................................................................................................................... 5 3. BIDDING STRATEGIES UNDER GAME THEORY ................................................................................................................. 5 A. Proxy Biding ................................................................................................................................................................... 6 B. Bid Sniping ...................................................................................................................................................................... 6 Bid Sniping: the Optimum Game Theory Strategy to Win Online EBay Auctions ..................................... 6 III. CONCLUSION ...................................................................................................................................................
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...EBay Case Analysis Lynn Ryan Graduate School of Oklahoma Wesleyan University 1. How does eBay create value? Ebay creates value in different ways. First, it provides sellers the opportunity to advertise to a larger market which can be compared to newspaper, radio and TV advertising. Ebay charges a fee based on the final price. It also allows sellers to set up their own eBay stores to sell and advertise their products. Monthly fees for these stores create additional revenue for the online giant. For buyers, eBay offers many choices by setting up comparisons of similar products’ prices and auction bidding function which increases the products’ value. Finally, eBay serves up third party advertising to its customers based on their product searches. 2. What potential contracting problems exist on eBay? Potential contracting problems with eBay exist within both the selling and the buying arenas. The most common problems that arise are when the products are not shipped or when buyers do not pay for items that they are contractually obligated to purchase. Naturally, fraud can exist in any big online market like eBay because it is difficult to sort through millions of transactions. Thus, eBay has set up a feedback system which allows users to rate their experiences with other students on the website. This feedback system has its own weakness because sometimes a seller or buyer could easily apply for more than one account and mislead users with fake reviews...
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...What eBay has Done For The E-commerce Business? CITN120-Introduction to Networking If you’re a consumer looking to buy or sell an item or maybe catch a fantastic bargain, you have probably heard of eBay. The company’s founder Pierre Omidyar started his journey on September 3, 1995, as a simple home page and a broken laser pointer and created something that had never been done before. Pierre simply intended the listing on his web page of a broken laser pointer to be a test more than a serious offer to sell at auction. He was shocked when he received a response, “I’m a collector of broken laser pointers,” and sold the item for $14.83. When Pierre received this answer back he knew that he had created something big and transitioned from one of commerce, buying and selling things, to one of e-commerce, connecting people around the world together over the internet. In 1996 Pierre and his hand picked business team set out with their vision, which was to create the first online auction website for consumers to buy and sell their items. Since the start up, eBay has become the market leader and pioneer in the on-line auction industry and its brand name has become synonymous with e-commerce. eBay doesn’t actually sell any goods itself, it is simply a meeting place where the merchandise is sold and delivered by third party sellers that are not employed in any way by eBay. This unique e-commerce business gives sellers a place to reach buyers, and gives buyers access to the world’s...
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...New Business Seller Guide Roadmap to Success July 2013 Action plan Ready: Start your engine q Register as a business on eBay and get access to exclusive services Go: Accelerate your sales q Experiment with a variety of formats q Write great titles with relevant keywords and describe items completely (including flaws) multiple angles on a neutral background Winner’s circle: Earn eBay Top Rated status and rewards q Complete 100 transactions with $1,000 in sales from US buyers least 98% q Create a seller account and verify your business information subscription level for PayPal q Include up to 12 clear, well-lit photos from q Optimize your listings for mobile devices q Price items competitively and offer free shipping or combined shipping discounts q Calculate the lowest fees and choose the right q Select your payment methods and sign up See page 4 q Maintain a positive feedback rating of at q Maintain 0.5% or fewer transactions with low detailed seller ratings (DSRs) and 0.3% or fewer eBay and PayPal Buyer Protection closed cases without seller resolution tracking by end of next business day, and offer minimum14-day returns with money-back option a personal touch See page 13 Set: Get your bearings q Get tips and best practices in the Seller Information Center Size up the competition in search results, completed listings, and Marketplace Research selling price q Sell internationally with ease q Use item specifics and product details to...
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...Q1 | Why has eBay become successful and diverse online market place? a) What is eBay? Who is the founder?b) Success story of this company in diverse online marketplace i. How and why it become successful? ii. How eBay position itself in the E-commerce marketplace? | 9-11 | Q2 | Visit the eBay website (http://www.ebay.com) to help you answer, and check out their many trading categories, specialty sites, international sites, and other features. [You can provide the screen-shot of the web pages to show every of the feature] a) What is trading category? What they have on this in their website? b) What is specialty site? What they have on this in their website? c) What is international site? What they have on this in their website? d) What other features do they have in their website? Analyze each feature in term of its purpose and business values e) Is there Customer Relationship Management technology in their website? | 12-24 | Q3 | Why do you think eBay has become the largest online seller of certain other products, like computers and photographic equipment? a) Based on the eight initiatives/ competitive advantages that you have learned in Chapter 2 | 25-26 | Q4 | Is eBay’s move from pure consumer-to-consumer auction market place to inviting large and small businesses to sell to consumers and other businesses, sometimes at fixed process, a good long-term strategy? a) What is pure consumer-to-consumer auction market place for eBay? b) What is...
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...eBay - eCommerce Platform A case study in Scalability by Mohammad Usman Ahmed mohammad.ahmed@mail.mcgill.ca Table of Contents: 1. 2. 3. 4. 5. 6. 7. 8. The Application and its overall architecture Component Model and its interactions Technological aspects of the eBay Architecture Strengths and relative weaknesses of the Architecture Component Model and variations Key Quality Attributes favoured by the eBay Architecture Evolution of the Application and its Architecture Conclusion The Application and its overall architecture EBay is a highly successful eCommerce platform. The larger category of eBay includes 19 different platforms (e.g. skype, payPal, rent) but we'll be focusing on the search and trade platform. The other sister platforms became part of eBay due to recent acquisitions and in some cases result in architectural mismatch which would be an interesting topic for a separate case study, therefore this case study focuses on the original platform's architecture and its evolution in recent years. EBay is an eCommerce system where a user can browse to the website eBay .com and search for anything they want to buy, in auction or right away from the buyer, or to post some item for sale which other users can search for as prospective buyers. The users then arrange for payments online (using eBay's payPal system which is a separate system designed solely for that purpose and recently integrated onto the eBay platform) and receive the...
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...should be handled perfectly so that it would be available on demand and facilitate easy access. In this case, it is no doubt that Business Intelligence systems (BIS) are excellent for the modern business. There have many reasons that Business Intelligence systems play an essential role in the success of an organization. First of all, it has the capacity to ensure smooth, incessant flow of information without negotiating on security. Secondly the Business Intelligence Systems duty is to ensure that correct decision is taken with the available data at the appreciate time and this is done basically on the information provided. Business Intelligence systems are used to enrich the timeliness of information necessary for the company, to allow access to all the information wherever it is stored and offer the information in business terminologies. It reduces the distribution costs spent on the information as well as the handling time, helping planning and forecasting. Understanding of its important role, eBay – the largest and most popular marketplace on Internet has applied and used IS in their business and become very successful company. Launched in 1995, eBay started as a place to trade collectables and hard-to-find items, after just few years eBay become more and more popular, known as a global marketplace where business and individuals can buy and sell practically anything. eBay is a highly visible company that has been immensely successful in their implementation of a business strategy...
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...eBAY.COM A Case Report for Getting Tools Used NOTE: THIS IS ONLY A PORTION OF THE GETTING TOOLS USED RESEARCH REPORT. FOR THE FULL DOCUMENT AND OTHER INFORMATION VISIT WWW.CFAH.ORG. Getting Tools Used Table of Contents Foreword by Jessie Gruman ......................................................................................................................................... 1 Executive Summary ........................................................................................................................................................ 3 About CFAH ...................................................................................................................................................................... 7 Table of Contents ........................................................................................................................................................... 8 Introduction: 21st Century Marketplace .................................................................................................................. 9 Research Framework ................................................................................................................................................... 17 Case Studies.................................................................................................................................................................... 25 Consumer Reports: Car Buying Guide ....................................
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...eBay was launched in 1995 as the first online auction by Pierre Omidyar with the intention of creating a person-to-person trading community based on a democratized, efficient market where everyone could have equal access through the same medium, the internet. The name eBay stood for “electronic Bay area” coined because Pierre’s initial concept was to attract neighbors and other interested San Francisco Bay area residents to the site to buy and sell items of mutual interest. eBay.com provided a venue for online sellers to auction or retail a wide variety of products ranging from computer parts, videos, books, movies, automotives and real estate to buyers from different locations. It brings together buyers and sellers every day on a local, national and international basis through a range of websites. It provides online marketplace for the sale of goods and services, as well as other online commerce, or ecommerce, platforms and online payment solutions to a diverse community of individuals and businesses. Effectively, eBay created a meeting place or community where different sellers and buyers can meet, exchange, trade and make business transactions with each other. The said virtual community marketplace concept destroys the physical barriers of time and geography in real world marketplaces. eBay’s business model is based not only on providing the infrastructure for the said community but also maintaining the trust and safety programs that ensured the integrity of the trading community...
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...Strategic Position is how well an organization matches its internal resources and capabilities to its external environment. A SWOT analysis is helpful to summarise the key issues arising from an analysis of the business environment and the capabilities of an organization to gain an overall picture of its strategic position. This can also be useful as a basis to generate strategic options and to assess future courses of action. A SWOT is company specific as opposed to the Porters five forces which is industry specific. The aim is to identify the extent to which strengths and weaknesses are relevant to, and are capable of dealing with changes that take place in the business environment. Internal Resources and Capabilities Financial Resources Ebay is a Public Listed Company with corporate responsibilities to its shareholders. In 2006, it earned a gross profit of $4.7 billion and its total assets were $13.5 billion. This financial strength gives it opportunities to invest in activities to increase its financial strength through growth into related and other industries, global markets and also to investing in technology to increase customer satisfaction. It also allows it to invest in marketing to attract further customers and to invest in fraud prevention to protect its valuable intangible asset, its brand name. The Value Chain If organizations are to achieve competitive advantage by delivering value to customers, managers need to understand which activities their...
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...SKYPE In the hands of eBay, Silver Lake, and Microsoft Larry Fan, Aly Kassim-Lakha, Betty Liu, Cristina Peruyera, and Kimberly Yao December 12th, 2014 Professor Emilie Feldman MGMT 249 Fan, Kassim-Lahka, Liu, Peruyera & Yao | MGMT 249 Executive Summary Skype was founded to build and provide a telecommunications application, and despite many changes in ownership, its core business has not drastically changed over the years. Over the past decade, Skype has seemingly thrived to varying degrees under the leadership of eBay, Silver Lake Partners, and now Microsoft. The different visions each acquirer had for Skype and its integration made all the difference in Skype’s value at each stage. In the following paper, we will investigate how each of the three companies chose to acquire, integrate, oversee, and potentially divest Skype, and thus unlocking or creating value through the process. By analyzing information databases and news archives regarding Skype as well as utilizing course frameworks and scholarly papers discussing merger and acquisitions, we will argue that Microsoft has been more successful in integrating Skype than eBay has, though Skype’s long-term success in the hands of Microsoft remains uncertain. In addition, Silver Lake Partners was able to unlock value in Skype using a different set of perspectives as a financial acquirer. Throughout it all, Skype has continued to innovate and provide free services to millions of users globally. Introduction In 2002...
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...COMMENTS AND SUGGESTIONS 15 REFERENCES 17 Company overview EBay is the largest online marketplace in the world. EBay was founded by San Jose, California launched in 1995, by Pierre Omidya. It encourage members to establish business through eBay and members can buy products through online also. EBay has an online payment called PayPal, based on the study number of current active user in eBay are 152million，which are fee based user. Each day nearly 1/3 internet users in United States visit eBay，purchase and sell products in eBay marketplace. Because from EBay website offering multi products there. EBay user can save a lot of time to shopping, and sellers can easily promote their products through eBay. Proclaims “trust” between buyers and sellers as the key to the success of the marketplace Company mission, vision and goal The mission of Pierre Omidyar establish EBay with a simple idea which is "People are basically good". At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world. The objective of eBay is have fun, open trusting environment to develop the work ethics and culture ,to keep the organization focused on the objective and key priories. And the vision is to provide an online marketplace to buyer and sellers. The goal of eBay aim to increase the gross merchandise volume and net revenues from the eBay marketplace. Organizational Chart Market Analysis Market...
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...Intangible assets- practical approach An asset that is not physical in nature. Corporate intellectual property (items such as patents, trademarks, copyrights, business methodologies), goodwill and brand recognition are all common intangible assets in today's marketplace. An intangible asset can be classified as either indefinite or definite depending on the specifics of that asset. A company brand name is considered to be an indefinite asset, as it stays with the company as long as the company continues operations. However, if a company enters a legal agreement to operate under another company's patent, with no plans of extending the agreement, it would have a limited life and would be classified as a definite asset. While intangible assets don't have the obvious physical value of a factory or equipment, they can prove very valuable for a firm and can be critical to its long-term success or failure. During the past years, attention was brought to companies that are based only on intangibles, such a company is Amazon but also big companies that relied mostly on manufacturing goods, started paying more attention to intangibles. Oracle is an American multinational computer technology corporation headquartered in Redwood City, California, United States. The company specializes in developing and marketing computer hardware systems and enterprise software products – particularly its own brands of database management systems. Oracle is the third-largest software maker by revenue...
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...people are casual, intermittent users. But maybe you are ready to take that next step and make selling on eBay a full-time vocation. Nearly anyone can sign up and begin selling immediately, but only those who maintain the status of PowerSeller are able to financially maximize their selling experience. EBay makes a portion of their profits by extracting a fee from each attempted and actual sale. This fee is deducted from the sellers account. The fees are structured at a lower percentage for those who generate the most profit for eBay; those are the PowerSellers. A PowerSeller typically saves 5% over members of the general selling class. Other benefits exist beyond reduced fees, including access to group health insurance and representation in customer disputes. Even United Parcel Service in a cooperative agreement with eBay will offer shipping discounts to PowerSellers. With benefits such as these available, it’s obvious that the PowerSeller program is an attempt by eBay to attract recruits. The decision point for interested individuals as with any decision often comes down to the overall opportunity cost. Those can be weighed by viewing eBay’s PowerSeller and Top Rated Seller Policy. The website itself is accessible on the internet or smartphone as eBay.com. The PowerSeller requirement policy is linked through the bottom, fine printed “sitemap” section of the eBay homepage. After opening the sitemap, one must find the PowerSeller section. Clicking on its heading...
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