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Ebusiness Task 1

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Develop an online business expansion proposal

1. Viability of product or service

Netta’s Style by Design (http://nettasstylebydesign.com/) is a brick and mortar salon located at 38 Franklin Street in Martinsville, VA. Established by Cynthia Hairston in August 2006 with the aspiration being for her business is to provide upscale hair and skin service. The key being luxurious styling is in all of us, we just need someone to help guide us in the right direction. There are only two high end salons in the area. Netta’s will set itself apart from the rest by providing exceptional customer service. The index of expanding online would be to 1) Give prominence to the skincare services 2) Secure a 20% boost in sales 3) Increase brand awareness. The business could benefit greatly from growing its online presence especially during this vulnerable time from the recession. Online marketing would make it much easier and more conservational to reach a growing customer base whose online focal point continues to increase. Promoting more intermingling between the customers, Cynthia and her staff will provide perfect occasions for improvements in matching personality characteristics with the products and services being offered. This is especially important because Netta’s accommodates several small towns in the surrounding area known as Henry County (e.g. Bassett, Fieldale, Collinsville, Stanleytown, Villa Heights, and Ridgeway). There are currently over 52,000 residents in Henry County (United States Census Bureau, 2013)
Currently this business has a weak online presence. The website exhibits pictures of the products but with very limited product description. There is no social media presence, and lacks any customer feedback form. The website should be a continuation of the brick and mortar facility. The business would like to strengthen their sales, and expand their target

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