Company analysis project
2012

Handed out the 23rd of April
Hand in the 25th of May

List of content

1. DESCRIPTION OF THE COMPANY .
1.1 Company presentation 2. 2. ASSIGNMENTS 11
2.1 Marketing 11
2.2 Organization 12
2.3 Communication 12 3. PURPOSE 12 4. CONTENT 13 5. EXTENSION AND SIZE OF GROUPS 13 6. SUPERVISION 13 7. DEADLINES 13

ECCO achieved record results in 2011
(Source: http://www.ecco.com/en-XI/Media-Center/Annual-Report )
In 2011, ECCO achieved the highest surplus in the company’s history with a profit before tax of DKK 904 million. This highly satisfactory result was particularly due to successful new collections and improvements in sales in most of ECCO’s markets.
The outcome could have been even better, if ECCO’s shoe factory and tannery at Ayutthaya in Thailand had not suffered catastrophic flooding in October with considerable human and commercial consequences.
Many of the 3,500 employees in Ayutthaya lost both their home and all their belongings. Despite this, they all made an enormous effort both for ECCO, usually incompletely unfamiliar roles, and for the local community.
For ECCO, the flooding meant the loss of more than a third of the company’s production capacity. The emphasis was therefore placed on quickly establishing increased production at ECCO’s other factories and among external partners.
New production capacity has now been established in Thailand, and ECCO expects to be back in full production by the end of 2012. It was particularly positive that ECCO’s tannery in Thailand succeeded in restoring production as early as 1 February 2012.
In 2011 ECCO increased its revenue from DKK 6.1 billion to DKK 7.1 billion, an increase of 16%. The profit before tax of DKK 904 million was 43% higher than in 2010 and represents 13% of the net revenue.
The equity ratio increased from 55.6% to 57.0% and equity