...Assignment 1 – ECOM 320 1. What are the main functionalities and features included in an e-commerce server? E-commerce servers some or all of the following system functionalities: * Digital Catalog – used to display goods * Product Database – used to provide product information * Customer on-site tracking – used to personalize and/or customize products and to identify common customer paths and appropriate responses * On-site blog; used to engage customers in conversation and community response functions * Shopping cart / payment system – used to execute a transaction and provide secure credit card clearing and multiple payment options * Customer database – used to accumulate customer information, making it easier for returning customers * Sales database – provides after-sale customer support * Ad server, email server, campaign manager, ad banner manager – used to coordinate marketing / advertising and log behaviour of customers linked to email and banner ad campaigns * Site tracking and reporting systems – used to understand marketing effectiveness by tracking unique visitors, returning visitors, products purchased, and information identified by marketing campaigns. The features that are unique to e-commerce are: * Ubiquity – it is accessible and available anyplace and at anytime. * Global Reach – the potential customers are directly correlated to the number of internet users in the world. * Universal Standards – the technology...
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...Student Handbook 2012 WELCOME TO WAIKATO Welcome to the University of Waikato. I hope you make the most of your time here and the opportunities that will present themselves during the course of your study. You have come to an excellent university that is ranked top in 10 subjects under the Government’s Performance Based Research Fund. We are also internationally connected; we have research connections and student exchanges with some of the world’s top universities. I urge you to consider taking part in these while you are with us. Here at the University of Waikato, you will be taught by lecturers who are leaders in their fields of research and who win national teaching awards. We are proud of our academic quality and the fact that we turn out sought-after graduates who go on to take up important roles in all parts of the world. You will already have noticed our beautiful campus which is set in 68 hectares of gardens, green space and lakes. At the heart of it all is the new Student Centre, which was completed in 2011. With its accessible areas, Library services and multitude of facilities, it is a place for students to study or just gather together and we are very proud of this building. In 2011 we celebrated 10 years of another important building, the Gallagher Academy of Performing Arts. This world-class facility was the vision of a group of driven Waikato people. It quickly became a focal point in the campus and continues to be an important venue for the performing...
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...publishers. The author has made an online version of the book available under a Creative Commons Noncommercial Sharealike license; it can be accessed through the author’s website at http://www.benkler.org. Printed in the United States of America. Library of Congress Cataloging-in-Publication Data Benkler, Yochai. The wealth of networks : how social production transforms markets and freedom / Yochai Benkler. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-300-11056-2 (alk. paper) ISBN-10: 0-300-11056-1 (alk. paper) 1. Information society. 2. Information networks. 3. Computer networks—Social aspects. 4. Computer networks—Economic aspects. I. Title. HM851.B457 2006 303.48'33—dc22 2005028316 A catalogue record for this book is available from the British Library. The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources. 10 9 8 7 6 5 4 3 2 1 STRANGE FRUIT By Lewis Allan _ 1939 (Renewed) by Music Sales Corporation (ASCAP) International copyright secured. All rights reserved. All rights outside the United States controlled by Edward B. Marks Music Company. Reprinted by permission. For Deb, Noam, and Ari “Human nature is not a machine to be built after a model, and set to do exactly the work prescribed for it, but a tree, which...
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