Business Research Report

E-Commerce Division Entry Elements

Table of Contents
Executive Summary 3

Introduction 4

Research Findings 4

Effective Website Design 4

Reputation Management 5

Impact to Brick-and-Mortar 5

Recommendations 5

Conclusion 6

References 7

Executive Summary

The e-commerce program has initiated preliminary steps to resolve the resources, elements and lines of business required to begin planning. The e-commerce division entry elements report contains critical factors pertaining to selling, controlling and managing the online business presence. The elements are not comprehensive of all aspects of planning a new line of business. The findings here are a summarization of necessary building blocks to a successful expansion.

An effective website design is the most elementary, imperative piece of the expansion. The website is the company’s image, reliability, salesman, quality and storefront. The company can fail at other components but this one. Reputation management is the control of the company brand and standing. Internally controlled systems allow for customization of that direction but a multichannel approach will achieve higher satisfaction results if including third party handlers. The impact to brick-and-mortar operations contains a reduction in sales volume. However, the value to the company of the enlarged market, expected revenue gain and scalability is high and manageable.

The recommendation of this report is begin gathering resources for an effective website design. Internal meetings with some external resources would prove to be useful as well as cost conscience. Additionally, a recommendation to further research and planning on reputation management and impact to brick-and-mortar operations would important to outlining plans for both cases.

Introduction

The company sells