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PRIMARY HEALTH CARE CLINICS
IN WILLIAMSON COUNTY, TEXAS
MARKET RESEARCH AND ANALYSIS
AUSTINTATIOUS CONSULTING, LLC
PREPARED FOR: DR. CHAU NGUYEN

TABLE OF CONTENTS
I. PURPOSE AND SCOPE OF ENGAGEMENT ........................ 1
A. YOUR CLINIC ........................................................................... 1
B. OUR EVALUATION.................................................................... 2
II. THE EVOLUTION AND CURRENT STATE OF THE HEALTH
CARE INDUSTRY IN THE UNITED STATES............................... 2
A. THE IMPACT OF MEDICARE ...................................................... 3
B. IMPACTS OF THE THIRD-PARTY PAYER SYSTEM ........................ 3
C. THE AFFORDABLE CARE ACT AND BEYOND .............................. 5
III. MARKET STRUCTURE........................................................... 5
A. QUALITATIVE ASSESSMENTS .................................................... 5
B. QUANTITATIVE MEASURES ....................................................... 7
IV. COMPETITIVE ENVIRONMENT .......................................... 9
A. THE FIVE FORCES ................................................................. 10
B. SYNTHESIS ........................................................................... 11
V. LEGISLATIVE AND REGULATORY CONCERNS ............... 12
VI.

CONCLUSION .................................................................... 12

ABSTRACT
This analysis and memorandum were prepared by Marshall Coover, Chau
Nguyen, Judson Kauffman, Paul Wegman, Dave Parr, Todd Erickson, and Vaibhav
Khanna for Dr. John Thompson’s Executive MBA Economics class. It is based on actual data collected and is applicable to a health clinic in Williamson County that one of our group members, Dr. Chau Nguyen is actually planning to launch in the near future.
Accordingly, it is written from the perspective of a

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