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Econ545 Microeconomic Analysis

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Submitted By natella
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NATELLA SARGSYAN
ECON545
MICROECONOMIC ANALYSIS
Instructor: William Mapp

Introduction

Jenny, my niece, has asked me for an advice about a carrier choice that she is trying to make.
Jenny wants to become a dentist. We discussed the topic of high tuition and hard work required on the way of achieving the degree.
Jenny knows that I am taking a course in Business Economics and is waiting to my research based advice on whether to become a dentist or not. She also wants to know my opinion on the best location to practice it in the USA.

Dental Market Demand.
On the market of dental services two sides can be identified; they are the patients who represent the demand side and the dentists who are on the supply side.
The suppliers-dentists- provide treatment for their patients in exchange of certain payments. These payments are to cover operating costs such as dental supplies and equipment, staff salary, marketing, space rental and so on.
The patients who are in need of those services are concerned about the financial expenditures to receive it. There are two ways to pay for the services from the patients’ side: to purchase a dental insurance or to pay for the treatment.
Most of the dental insurances are provided by employers. Some of the plans cover the treatment for 100% other plans cover a portion of the treatment leaving the other portion for the patients to pay.
The demand theory states that services or goods are the objects of taste and preference of people. Individuals make their decisions to purchase the service based on their income and the benefit in exchange of the money spent.
Based on this theory the benefit of healthy and pretty smile is the desired result. Customers choose to purchase dental services because they believe that the oral health is a necessary benefit.
Demand triggers here is the awareness of the benefit of the oral health.

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