Introduction

My paper will explain how technology and digital marketing can be used to promote, build and expand a small business. I would like to explore how social media is utilized to build and expand a different style of serve a delight bar with mini appetizer and mini dessert. My paper will show how having a passion for a food and decoration can be inspirational, cause an impact, create a interested to drive for success. I will also like to write a little bit about Latin recipes to create the intercultural food.

My idea is a business that provides amazing desserts bar, candy and cake bar, food bar for baby shower, wedding, birthday’s parties and more. Assorted mini desserts, full-sizes cakes, and mini appetizers.
My Facebook page is Miski Delight, and my web is www.miskidelight.com

Initial objectives

To achieve a solid trust with potential customers.
To grow the audience of my page Miski Delight.
To identify the correct language to reach as many followers.
To get more fans on my Facebook page
To start a blog on my website.

Actions Taken

Sharing recipes and ideas on a blog.
Using photos explaining the recipes and cooking ideas and decoration.
Making online contests.

The results obtained during this project are that reputation, honesty, constant publications are important to maintain an active, informed public, and more loyal in time.
Online Reputation reflects the prestige of a person, company or brand online, created not only for itself but also for the rest of people who exchange information and views on it on the Internet through forums, blogs or social networks.

The Online Reputation Management is from the collection of all related information, through monitoring, discerning whether or not adversely affect the "reputation" and "image" of the company or brand, but also its management or "control", that is, to influence such content that hurt our brand.

It is important to highlight this product is a new form of catering and is in a stage to describe the exact needs of customers. Discovered that customers seek a full service between decoration and food. I have learned that catering services accompanied by a good decoration can work well than without it.