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Economic and Business Intelligence

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Submitted By sathishvenu
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SREE SASTHA INSTITUTE OF ENGINEERING AND TECHNOLOGY

Master of Business Administration

SEMINAR - 3

GUIDE NAME: MS. KAMATCHI .T

NAME: SATHISH KUMAR.V REG NO : 212412631043 CLASS : MBA 2nd YEAR

ECONOMIC AND BUSINESS INTELLIGENCE

8.1- DEFINITION OF BUSINESS INTELLIGENCE:

* Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analysing business data, such as sales.

* The term Business Intelligence (BI) represents the tools and systems that play a key role in the strategic planning process of the corporation. These systems allow a company to gather, store, access and analyse corporate data to aid in decision-making. Generally these systems will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few.

* Business intelligence is the process of gathering information in the field of business. Information is typically obtained about customer needs, customer decision making processes, the competition and competitive pressures, conditions in the industry, and general economic, technological, and cultural trends. Business intelligence is carried out to gain sustainable competitive advantage, and is a valuable core competence in some instances. Every business intelligence system has a specific goal, which is derived from an organisational goal or from the Vision statement. Goals could be short term (e.g.: quarterly numbers to Wall Street) or long term (shareholder value, target

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