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Economic Case Study

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Egypt’s Pharmaceutical Market Overview
 Egypt’s market is improving in terms of total pharmaceutical sales, although massive growth will continue to be hindered by high unemployment and the consequent low purchasing power.
 Egypt is the largest producer and consumer of pharmaceuticals in the Middle East and North Africa, with sales of US$4.2bn in 2010.
 The total drug market was worth US$2.69bn in 2010, while prescription sales reached US$2.22bn – 83% of all medicine sales. Patented products were valued at US$1.51bn and generics at US$717mn. Patented products were valued at US$1.51bn & generics at US$717mn.
 Type of Market
 market is moving towards Perfect Competition. However, it should be underlined that this is not due to the forces of supply and demand, but rather due to governmental regulations, which impose a certain ceiling price that all players must abide.
 Therefore, in our case, all market players are price takers, but because of governmental rules rather than actual market conditions.

Market Overview
 Egypt is the largest producer and consumer of pharmaceuticals in the Middle East and North Africa, with sales of US$4.2bn in 2010.

Company Overview- Sigma
 Sigma Pharmaceutical Industries is a joint stock Co. incorporated in 1998.
 S.P.I is engaged in the field of Manufacturing pharmaceuticals formulas, the Co’s started its actual operations in 2000 through its plant located at Mubarak Industrial City, 1ST Zone which is very well equipped and provided with high technology machineries.
 Sigma Pharmaceutical Industries SAE produces generic pharmaceutical products. It offers products in various pharmaceutical forms for customers in the Middle East. The company was founded in 1998 and is based in Quesna, Egypt.

Market Share

Market Share: According to the ims independent reporting service, Sigma was

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