...Jet Blue Airways – Crafting and Executing Strategy BUS 599 Dr. Menon Assignment 1 January 15, 2012 Jet Blue Airways – Crafting and Executing Strategy Company Background JetBlue Airways Corporation is an American low-cost airline that was founded by David Neeleman who was born in Brazil during 1959. JetBlue Airways Corporation is headquartered in the New York City borough of Queens and its main base is located at the John F. Kennedy (JFK) International Airport. Prior to its name JetBlue Airways, David Neeleman founded this company under the name “New Air” and several of the employees who once worked for JetBlue Airways also worked for Southwest Airlines prior to working for JetBlue. During February 2000, JetBlue Airways received formal U.S. authorization to launch its first ceremonial flight between Buffalo and New York City, which then made the John F. Kennedy (JFK) International Airport its core location. Upon its initial opening, JetBlue Airways aimed to carry some of Southwest Airlines’ different approaches over to its corporation, such as offering low-cost travel; however, JetBlue also wanted to differentiate itself by offering in-flight entertainment, televisions on every seat along with satellite radio and to overall “bring humanity back to air travel, " as Neeleman once stated (JetBlue Airways and Thompson, A. A., Strickland, A. J., & Gamble, J. E., 2010). Over the course of six, rapid years, JetBlue Airways grew to be one of the largest airline...
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...people’s homes” (Rovenpor & Michel, 2009). His thinking brought on the evolution that JetBlue Airways would be identified as a customer service first company which would focus on providing customers a unique experience on every flight for each interaction they had with the airline (JetBlue Experience, 2005). When a new business is entering this market it has to decide how to compete with the other similar discount airlines, such as Southwest or AirTran and make their business stand out differently. Now that the business has chosen the advantage then it will have to come up with the resources to help build the business such as operating procedures, communication systems, and information technology solutions. By understanding the social, economic, legal factors then the business will be able understand the degree of...
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...ASIAN JOURNAL OF MANAGEMENT CASES, 7(1), 2010: 7–31 SAGE PUBLICATIONS LOS ANGELES/LONDON/NEW DELHI/SINGAPORE/WASHINGTON DC DOI: 10.1177/097282011000700103 Lead Article AIRASIA: INDEED THE SKY’S THE LIMIT! Rizal Ahmad This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept is used as a tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines, budget airlines, marketing strategy, Asian entrepreneurship In the case study ‘AirAsia: The Sky’s the Limit’, the authors Ahmad and Neal (2006) discussed AirAsia’s comeback from a debt-laden scheduled airline (US$ 10.5 million in December 2001. The airline was bought by Tune Air for a token sum of one ringgit1 or 0.26 US cents) to a profitable low-cost or budget airline that managed to attract US$ 200 million in additional capital through its initial public offering in October 2004. AirAsia Berhad or Malaysia AirAsia (hereafter referred to as AirAsia) was credited for its efforts in enabling Malaysian people to travel by air to destinations in...
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...In this task I’m going to describe how marketing techniques are used to market products in two organisations. The two organisations that I have chosen are Tesco and Cafod. I’m going to define what marketing is and describe the marketing aims and objectives. I will describe growth strategies, cost limitation, brand awareness, perception of customers or users and Ansoff’s Matrix. I am also going to describe the relationship of corporate and marketing objectives, relationship marketing, brand positioning and extensions. Definition of Marketing Marketing is when business aim to satisfy customer needs by providing products or services. Marketing differs from selling because selling concerns itself with the principles and techniques of getting people to exchange their cash for the product. Marketing views the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs. In other words, marketing has less to do with getting customers to pay for the product as it does developing a demand for that product and fulfilling the customer's needs. Tesco is private sector. Tesco’s aims are to earn profit and grow by selling products and services to the customers. Tesco have SMART objectives which mean SPECIFIC – this means that their objectives needs to be precise, specifying, exactly who or what their want to involved, how many or how often and what they want to do. MESURABLE – this means that they need to include something...
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...Department of Economics Harvard University Cambridge, Massachusetts. Abstract Private ownership should generally be preferred to public ownership when the incentives to innovate and to contain costs must be strong. In essence, this is the case for capitalism over socialism, explaining the "dynamic vitality" of free enterprise. The great economists of the 1930s and 1940s failed to see the dangers of socialism in part because they focused on the role of prices under socialism and capitalism, and ignored the enormous importance of ownership as the source of capitalist incentives to innovate. Moreover, many of the concerns that private firms fail to address “social goals” can be addressed through government contracting and regulation, without resort to government ownership. The case for private provision only becomes stronger when competition between suppliers, reputational mechanisms, the possibility of provision by private not-for-profit firms, as well as political patronage and corruption, are brought into play. 1 What kinds of goods and services should be provided by government employees as opposed to private firms? Should government workers make steel and cars in government-owned factories? Should teachers and doctors be publicly employed or should they work for private schools and practices? Should garbage be picked up by civil servants or employees of private garbage haulers? Should the whole economy be "socialized"? Although these are age-old questions in economics, the answers...
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...AirAsia : Indeed the Sky's the Limit! ASIAN JOURNAL OF MANAGEMENT CASES, 7(1), 2010: 7–31 SAGE PUBLICATIONS LOS ANGELES/LONDON/NEW DELHI/SINGAPORE/WASHINGTON DC DOI: 10.1177/097282011000700103 Lead Article AIRASIA: INDEED THE SKY’S THE LIMIT! Rizal Ahmad This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, ‘AirAsia: The Sky’s the Limit’. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept is used as a tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines, budget airlines, marketing strategy, Asian entrepreneurship In the case study ‘AirAsia: The Sky’s the Limit’, the authors Ahmad and Neal (2006) discussed AirAsia’s comeback from a debt-laden scheduled airline (US$ 10.5 million in December 2001. The airline was bought by Tune Air for a token sum of one ringgit1 or 0.26 US cents) to a profitable low-cost or budget airline that managed to attract US$ 200 million in additional capital through its initial public offering in October 2004. AirAsia Berhad or Malaysia AirAsia (hereafter referred to as AirAsia) was credited for its efforts in enabling Malaysian...
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...Strategic Management January 9, 2012 Discus the trends in the U.S. airline industry and how these trends might impact a company’s strategy. Change is the only thing that is constant. The airline industry has been through many changes in the past ten years. The September 11 event of 2001 sparked many changes. Security has been strictly enforced and fuel prices are at an all-time high. Many air-line companies have implemented baggage fees to help recover from the rising fuel prices and etc. There are some recent trends that have helped the air-line industry and also affected the air-line industry. With booming cellular data usage on the rise, many companies have turned to mobile apps. Smart phone applications are convenient for customers and the companies are taking advantage of the availability of these mobile devices. It is instant access and information in the palms of their hands. Airlines are increasing their reliance on technology to streamline passenger experience at check in and at the gate. Despite unfounded security concerns, paperless boarding passes have been adopted by some airlines and are being tested by others. A bar code is sent to the phone and then scanned by a barcode reader at security and during boarding. The TSA actually prefers the electronic bar codes, because they are much harder to counterfeit than printable boarding passes. One of the most recent trends that will impact the air-line industry is the European emissions regulations. Everyone...
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...Health Economics Abstract Studies, research, and conclusions on the effectiveness of substance abuse treatment programs are numerous. However, there does not appear to be a single answer or even a manageable set of solutions for how to effectively and efficiently treat those suffering the ill effects of substance abuse. This paper aims to make the case that the most effective way to deal with this problem is to attack it at the source, by trying to eliminate, or at the very least disrupt, the supply of illicit drugs available for purchase and consumption. The attempt to make this case is done by pointing out the mixed results of previous substance abuse treatment programs and by using systems theory to explain why the complexity of treatment options makes it difficult to accurately evaluate such programs. The Economic Impact on Substance Abuse The effect of substance abuse on the United States economy is astronomical. Consider that in 2004, almost a tenth of the nation’s population ages 12 and older were classified with substance abuse or dependence disorders (Morgan & Crane, 2010). The issue is so complex, in fact, it is nearly impossible to put an accurate price tag on the impact. If one focuses solely on the economic impact of this epidemic, one would have to calculate numerous costs. People who abuse and are addicted to illicit drugs spend hundreds and thousands of dollars to feed their habit, which is money that could be spent in more productive ways...
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...This watermark does not appear in the registered version - http://www.clicktoconvert.com 1 LESSON 1: INTRODUCTION TO FINAL ACCOUNT CONTENTS 1.0. Aims and Objectives 1.1 Introduction 1.1.1. Definition 1.2. Sundry Debtors 1.3. Sundry Creditors 1.4. Final Accounts 1.5. Trading Account 1.5.1. Balancing of Trading Account 1.6. Profit and Loss Account 1.7. Balance Sheet 1.7.1. Definition 1.7.2. Objectives of Balance Sheet 1.7.3. Assets 1.7.4. Liabilities 1.8. Difference between a Trial Balance and a Balance Sheet 1.9. Let Us Sum Up 1.10 Lesson end Activities 1.11. Points for Discussion 1.12. Model answer to “Check your Progress” 1.13. Suggested Reading / References/ Sources 1.0 AIMS AND OBJECTIVES At the end of the lesson you be able to: Ø Understand basics of Final Accounts Ø Understand the difference between Profit and Loss Account with Trial Balance Ø Understand how to prepare Balance Sheet 1.1 INTRODUCTION All business transactions are first recorded in Journal or Subsidiary Books. They are transferred to Ledger and balanced it. The main object of keeping the books of accounts is to ascertain the profit or loss of business and to assess the financial position of the business at the end of the year. The object is better served if the businessman first satisfies himself that the accounts written up during the year are correct or al least arithmetically accurate. When the transactions are recorded under double entry system, there is a credit for every debit, when on a/c is debited;...
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...& MARKET ATTRACTIVENESS 8 Table 3: Market attractiveness from a macro perspective 8 Table 4: Market attractiveness from a micro perspective 9 Table 5: Porter’s Five Forces for AirAsia 9 5.0 SEGMENTATION, TARGETING AND POSITIONING ANALYSIS 11 5.1 Market Segmentation 11 Table 6: Market Segmentation of AirAsia 11 5.2 Target Market Profile 14 Table 7: Target Market Profile of AirAsia 14 5.3 Positioning 15 Figure 1: AirAsia’s Perceptual Map 15 6.0 CUSTOMER ANALYSIS 17 7.0 INTERNAL CAPABILITIES & CORE COMPETENCIES 19 Table 8: Comparison of Malaysia’s Top Players in Low Cost Carriers’ Marketing Program 20 9.0 FINANCIAL AND MARKETING EVALUATION OF AIRASIA 23 9.1 Evaluation of AirAsia’s financial status using 2007 and 2008 annual reports 23 Table 9 : AirAsia’s financial status in 2007 and 2008 23 9.2 Financial Evaluation for AirAsia as compared to Malaysia Airline [MAS]. 24 Table 10 : AirAsia’s financial status as compared to MAS in 2007 and 2008 24 9.3 Marketing Metrics 25 Table 11: Marketing metrics 25 10.0 PROBLEM IDENTIFIED AND THE ALTERNATIVES 25 11.0 REFERENCE LIST 27 1.0 INTRODUCTION AirAsia is a low cost carrier [LCC] based in Kuala Lumpur [KL], Malaysia. Tony Fernandes founded AirAsia in 2001 which has expanded rapidly into an award-winning and profit-yielding company, grabbing the title of World’s Best Low Cost Airline by Skytrax (AirAsia, 2009a). From hubs located in Malaysia, Thailand and Indonesia, more than...
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...pillows, blankets, and leisure entertainment in order to meet the high spending cost of the airline business. Some airlines had to change their flight schedule to meet the needs of the customers during high peak time in popular vacation spots or other locations customers like to fly too by charges them lower fares. Some airlines have is shortage of pilots because the school of flying does not have enough instructors to train new pilots (Thompson, Strickland, & Gamble, 2010). Question 2 Discuss Jet Blue’s strategic intent. The founder of JetBlue Airway is David Neeleman, he wants to “bring humanity back to air travel.” Mr. Neeleman announced JetBlue’s “Passenger Bill of Right” is a policy for United States airline companies regarding vouchers, refunds in case of delays, cancellations, and other inconveniences (Thompson, Strickland, & Gamble, 2010). JetBlue Airways exists to provide superior service in every aspect of our customer’s air travel experience. In order to reaffirm this commitment, we set forth this Bill of Right for our customers (JetBlue Airways, 2012). Mr. Neeleman plan on combining low air fares of a discount airline carrier with comfortable seating just like if you were at house (Thompson, Strickland, & Gamble, 2010). Customers would save a...
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...A PROJECT REPORT ON E-Payments: Proceeds and Improvements Project Submitted in partial fulfilment of MBA Submitted by: Devashree Nadkarni Batch 2014-2016 Under the guidance of Mrs. Dipika Malpekar Institute of Management Christ University, Bangalore March 2015 Declaration I, Devashree Nadkarni solemnly declare that the project work entitled “E-payments: Proceeds and Improvements”, is my original work, it is neither copied from any earlier submitted work elsewhere or not merely copied, this is specifically prepared as a part of MBA curriculum, to be conducted in Year 2015. Signature of the student: ________________________ Name of the Student: Devashree Nadkarni ACKNOWLEDGEMENT It gives me immense pleasure to present the report of Summer Internship Project which is integral part of MBA program at Institute of Management, Christ University, Bangalore. I consider it an honored privilege to have undergone this Internship in Hindustan Petroleum Corporation Limited. This Training period has enriched me with valuable experience & the practical knowledge of Industry with special emphasis on knowledge building and people management skills. This training period has provided me with the best opportunity to put my theoretical management knowledge to its practical use. During my training I worked with some highly knowledgeable and enthusiastic people, without mentioning their names I could not conclude this report. First, I would like to express my sincere gratitude towards...
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...G902- Professional Profiling [pic] Travelling Cheap, With JetStar Asia Competitive Analysis Of JetStar Asia In The Low-Cost Carrier Industry |Content Pages | |1. INTRODUCTION | |1.1 What is JetStar Asia? | |1.2 Low-Cost Carrier? | |1.3 JetStar’s Mission | |1.4 JetStar’s Objective | | | |2. SWOT Analysis | |2.1 Strength | |2.1.1 Demographic | |2.1.2 Finance ...
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...Table of Contents Matthew Toenjes Professor Rowland BE 401‐004 Inside the Meltdown Review Page 1‐3 Excel Graph and Data Page 1‐7 Analysis of Data % Change Graph Page 8‐13 Attached Articles * I, Matthew Toenjes, certify that I have completed this project on my own. Matthew Toenjes 2/17/2015 BE 401-004 Inside the Meltdown Review The 2008 Economic Recession was devastating to many. Corporate greed and overconfidence in the housing market were the main culprits to the economic downturn. As the US economy crashed, Wall Street and investors began to panic. This widespread panic was for good reason as huge multinational firms began to fail. One after another, these firms were about to go bankrupt. As the panic spread, stock prices began to plummet. As the US government tried to turn the economy around, it plunged further and further down. The effects of the recession not only hurt the US economy, but sent “shockwaves” throughout the world. I did not realize how close our economy was to collapsing. Ben Bernanke said, “If we don't do this tomorrow, we won't have an economy on Monday." When I heard this, it sent chills down my spine. How did we get so close to our economy collapsing? Toxic assets are one of the main reasons for our economy failing. These were loans given out to un-creditworthy individuals and unlikely to be repaid. To add to the problem, banks were issuing many of these high risk loans and the market became flooded with...
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...post all reading material on Blackboard or we’ll retrieve materials through online sources; thus there are no texts to buy for this course. Requirements You will complete approximately four graded assignments over the course of this semester – comprised of the following: 1. Politics, government policy, and/or social and cultural issues. Some of you may be interested and engaged in these matters already – such matters as economic theory and policy, immigration, gun rights vs. sensible gun regulation, health care policy, veteran affairs and funding, equal pay for women, women’s access to abortion and contraception, the right wing’s current attempt to defund Planned Parenthood; the Tea Party vs. . . . ALL government at large; race issues (the Black Lives Matter movement and all that it entails, especially policing in minority communities and minority profiling); voter rights vs. draconian voter ID laws and eliminating early voting; drug policies; foreign policy (involvement/intervention vs. isolationism; military involvement vs. diplomatic/economic solutions to conflict, e.g., the current debate...
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