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Editable Arrangements

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Submitted By charlew082012
Words 592
Pages 3
Individual Work Week 2
Charlotte Lewis
SBM 2000-1001 Small Business Management
Professor: Jean Goodall
Everest College
April 28, 2012

Edible Arrangements The thing that attracted me to Edible Arrangements is its great appeal to most people. The original store was located in East Haven, CT it opened in 1999, by Tariq Farid who partnered with his brother Kamran Farid (Wikipedia, 2012). After being successful in this original store they set about designing computer systems, training manuals, production and profitability tracking and supply chain management procedures they then entered the business of franchising in 2001 (ediblearragements.com, 2012). I feel that one of the reasons for their success is that they offer an alternative to the floral industries flower arrangements with the bonus that the receiver has a gift they can share with others and it’s healthy for the receiver also. This is definitely a niche industry and being the first and leader in the fresh fruit bouquet category has had it perks. In an interview on Bloomberg.com CEO Tariq Farid tells how he and his brother opened a small flower shop and had some loyal customers, and wanting to give their customers that little something extra they added edible arrangements in 1999 to a small section of their store, never even considering that it would take off as it did to become a company with over 458 million in annual sales (Bloomberg.com. 2012). In the same video Tariq explains that people our very health conscience these days, and this gives them that choice in the celebration of special events, office parties, weddings, and catered events and the product has the wow factor that floral arrangements just don’t get. One of the things they insist on is that franchises have prime locations that will receive heavy retail traffic, which with the stores now offering fresh fruit juices, smoothies, and

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