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Edo Okati

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Submitted By chintu92
Words 311
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QUESTION 1:
By going deep into the case one of the strong reasons why Taiwan taxi has not reached up to the mark is that it has not implemented the IS strategy well .It focused a lot on its business strategy leaving behind its organizational strategy which could not compete with the ICALL system(emerging new technology).
From the case, I also found few key issues that made Taiwan taxi a bit lagging when compared to Comfort taxi .The following are the few issues that I believe the reasons for the above. 1. Comfort taxi leased the vehicles but in case of Taiwan taxi, drivers have to get the vehicles at their own risk. 2. Comfort taxi drivers are technically sound with the usage of GPS system whereas most of the drivers of Taiwan taxi doesn’t have an idea about ICALL system. This made the drivers uncomfortable handling the technology and finally resulted in a negative word of mouth to the outside world. 3. Another reason why Taiwan taxi drivers couldn’t adapt to the new system is that, the entry system into the company is very lenient .All they need is a drivers license and a vehicle. This made all the uneducated enter into the field who are not able to work with the technology.
4. The membership fee is low and there is no central authority. This is the only reason why people prefer Taiwan taxi.
5. Drivers dint felt their job secured and it is not a productive profession.
6. Though both the areas have a geographical commonalities and cultural similarities there are many other factors which vary.For a business to run successfully every small point is been taken into consideration. The ICALL system is a good web tool .Proper tranning to the drivers and correct implementation of the technology would have helped to attain best

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