Desirita Bussell
American International University Online
Unit 1 Individual Project
MGT240--Fundamentals of Marketing August 28, 2010

Abstract
Building an inquiry on a impulse assumptions does provide forethought on how educational video games could be structured as an expert tool that will logically reunite a great deal of learning and fun. Plus, an educational video game is a worthwhile target because people of various ages are then forced, where the players volunteer; contribute in learning through educational video games.

Introduction to Marketing
Introduction
Educational video games are becoming more recognizable through their educative prospective since they do gather capable elements such as, state-of-the-art computer technologies, user-centered design and interactivity. This leads to exceptional condition of the product with multi-sensory exposure that students can experience fully by doing and learning. The key reasons for this growing curiosity are the players’ motivation, playing while being deeply engaged and the standards of successes. Societal concepts are an environmental force that impacts educational video games in today’s society. Since marketing actions are a crucial element in the entire business organization, marketers ultimately do have a bit of liability to helping supply what the consumers want and reduce what they don't. Societal influences are distinguished by the existence of forces that add to adjust the need for a particular item (Henderson, 2000). Economic concepts are another environmental force that impacts educational video games economically. Marketers might be required to alter the marketing mixture when the economy goes through various steps in the production series such as recession, recovery, prosperity, or depression. Economic influences fall underneath the circumstances of economic growth, but buyer’s actions can become particularly diverse throughout a depression (Henderson, 2000). Lastly, technology concepts are another environmental force that impacts educational video games technologically. Further studies performed by universities, non-profit organizations, and businesses do influence consumer’s desires for goods and services technological knowledge. Technological influence does advance with changing technology and provide opportunities for new products, new ways of selling and new ways of influencing buyers (Henderson, 2000).
Strategies that might overcome threats to educational games are to create senses of necessity. An individual who has a career for instance, may endure decreased employment for years with a very small concern. To create a sense of necessity, key listeners must understand actual terms on how the event changes will involve them. Either demonstrate how lives will be reduced if the situation isn’t handled efficiently, or demonstrate how lives will become better if the opportunity is handled proficiently. Developing courses of action. Once a threat or opportunity has been identified, then developing courses of action that are concise and clear. If it is not concise, individuals will not know how the issue should be dealt with. If it is not simple, Individuals that get bogged down can very well get frustrated if it’s not simple and give up. An entire consensus mostly never happens. So, search for just an adequate consensus. Enough individuals get on board, especially if they are the right individuals. Then it won't be an issue with 10 percent to voice their opinions because their peers will do the work for you.
Communicate courses of action far and wide. The key elements can be heard continuously and then your communication will not go unnoticed. Not only will individuals understand a common educational perspective reply, but individuals will understand their specific their position in how video games are educational. If individuals can't understand their role, they will not be wedded to changing their thinking. In addition, individuals might challenge what you are trying to accomplish.
Some of the strategies to capitalize on the opportunities to educational gaming are to boost the individual’s confidence. If individuals are indecisive very frequently they can be hesitant to purchase things they are not familiar with. Creating awareness is another method to ignite the importance of a product or service or designing a promotion campaign. This can create a buzz to local viewers, also airwaves, and other advertising mediums. Leveraging emotions are the selling decision for many consumers. Larger businesses squander billions playing on consumers' emotions. You have to generate an ad that will convince individuals that your merchandise is the most excellent option for a household.
Brain age, for example, is therapy for Alzheimer’s patients (Carmichael, 2006). A video game can be intended to edify children, adolescents and adults about the mind, intriguing players through showing and playing games where they contribute in neurological examinations which are comparable to neurology. The goal is to spark interest in generating educational video games (Health Data Management, 2007).
In conclusion, an educational video game is the main ingredient of a wave of video games intended to enhance players' intellects as well as their hand-eye skills (Carmichael, 2006).

References
Henderson, C. (2000). The Strategic Market Plan from Asia Market Research. Henderson Consulting International. Retrieved from: http://www.asiamarketresearch.com/columns/market4.htm
Health Data Management, (2007, October 1). Grants and Games to Improve Health. Newsline, p12-12. from Associates Programs Source Plus database.
Carmichael, M. (2006, May 1). Playing It Smart. Newsweek, p15-15. From Associates Programs Source Plus