...Effective Communication Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community activities 9 How to enhance the effectiveness of CSR projects 9 Product Diversification 10 Advantages of Product diversification 10 Disadvantages of product diversification 10 How to enhance the effectiveness of Product Diversification 11 Cross Comparison between the marketing strategies of Pepsi, Coca Cola, V and Red Bull 11 Conclusion 13 References 14 Executive Summery Pepsi is an aerated Soft drink that is produced by Pepsi Co. Inc. Pepsi Cola is using most of the modern communication and marketing methods to enhance their brand awareness among its consumers. Mainly they are advertising their brand on Television, Face book, Twitter and YouTube. In this report I have outlined the overview of the Pepsi Cola Corporation and its history, and the most effective communication strategies that are used by them to enhance their brand equity. These strategies include Advertisements, Sponsorships, Online promotions, Community activities and Product diversification...
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...Global Marketing Question 1 The market positioning and segmentation of Pepsi Co are as follows:- a) The market positioning and segmentation strategy Pepsi Co has chosen in this case are the launching of new drink for target group where the target audience are belonging from age group of young men. The products also targeted the consumers who switched to bottled waters instead of diet related drinks. The new product will reach the new and whole audience according to the company because it itself has a unique taste. It will support the new and unique marketing technique for the American consumers. Pepsi produced the most successful brand with the help of strong positioning and segmentation. It has concentrated in the development of major brands with the delicious and healthful beverages and drinks. It had analysed the best market positioning to increase the awareness among the target group. It also provides the unique and different taste to the consumers. Thus it captures the important marketing strategies for the business and also it is available with different packages and geographies and is available worldwide. This way, it supported the important drink for everybody and it this way managed to develop the global brand. Thus it demanded and determined with the important elements of producing the proper taste and ingredients. Other promotional support and marketing discovered the market research with the help of promotional support. The important...
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...Are you a Coke or Pepsi drinker? Do you pull into McDonald's golden arches or prefer to "have it your way" at Burger King? When it comes to toothpaste, which flavor gets you brushing, Colgate or Crest? If you think it's just your taste buds that guide these preferences, you may be surprised by what neuroscientists are discovering when they peer inside the brain as it makes everyday choices like these. DEFINITION: Neuromarketing is the application of neuroscience to marketing, how a person’s brain responds to advertising and other brand-related messages. Neuromarketing includes the direct use of brain imaging, scanning, eye tracking, skin response or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not to help in development of products and communications (4ps) as indicated by our brain's reactions to brand stimuli, marketers can design products and communications to better meet "unmet" market needs, connect and drive "the buy". "We can use brain imaging to gain insight into the mechanisms behind people's decisions in a way that is often difficult to get at simply by asking a person or watching their behavior," says Dr. Gregory Berns, a psychiatrist at Emory...
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...BA 175- Global Marketing Group 8 Alfaro. Alonzo. Barreiro. Corral. March 19, 2015 Cruz. Garcia. Gregorio. Sing Prof. Benjie Sandoval Case 2: Coke and Pepsi Learn to Compete in India I. INTRODUCTION When the world’s two giant soft drink companies Coca-Cola and Pepsi entered the Indian market in the 1990s, they experienced several problems and difficulties. These setbacks led them to realize that what works for one country will not necessarily work for others. In 1988, the Indian government warned the public of the harmful effects of BVO, which was an ingredient used in producing local soft drinks. In 1986, PepsiCo introduced Lehar 7UP and Lehar Pepsi, even though they experienced strict government rules and guidelines, because they wanted to “get an early entry while the market is developing”. In 1990, Coca-Cola attempted to reenter the market. In order to integrate themselves into the Indian market and better compete with the local companies, both Coca-Cola and Pepsi participated in local festivals, released TV campaigns featuring local celebrities and got local athletes to promote their products. Other measures that the two American brands utilized included lowering the price of their products and introducing new product categories. However, just as they were gaining market share, an issue regarding the presence of pesticide residue in their drinks resulted in several partial bans in various Indian states. Their...
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...COMPANY PROFILE CORPORATE OVERVIEW Pepsi co was incorporated in the year 1919 and was re-incorporated in North Carolina in 1986. Pepsi is engaged in beverage and snack food business. PepsiCo is a multinational company and it is most successful consumer product company in the world with annual revenue of $ 20 billion and about 1, 43,000 employees. Some of PepsiCo’s brand names are nearly 100 years old. PepsiCo has achieved a leadership position in each of the two major packaged good business i.e. beverage and snack chips. PepsiCo the conglomerate king of soft drink has its wide range of soft drinks products available in every book & corner of the world. THE INDIAN STORY Pepsi & Co came to India as food processing unit, Punjab during the year 1986-87 head office Pepsi food unit situated in Delhi, employees are more than 2500 people. Pepsi co today is the leader in the cola and orange segments of beverages in India and enjoys leadership in soft drinks in many parts of the country. It focuses on execution excellence, strengthen, bottle network, reach and penetration in rural and semi-urban areas and customer focused marketing areas. PEPSI INDIA FOODS BEVERAGES EMU WOMU NOMU SOMU 1. PEPSI FOODS Pepsi manufacture the food product like LAYS, KURE KURE etc. 2. PEPSI BEVERAGES Pepsi beverages manufacturing the soft drinks with concentrates flavor. PEPSI INDIA MARKETING: Distribute soft drink...
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...Indra Krishnamurthy Nooyi a daughter, a sister, a wife and a mother and an inspiration leader. Her personal mantra ‘is that there no limits to what you do ‘. From a young woman born in India and immigrating to Unites States of America . Through sheer determination and ambition becoming at the age of 50 the first CEO of PepsiCo which under her management is now positioned at the 2nd biggest snack and beverage business worldwide by net revenue. Her goal is to define PepsiCo as a defining coporaration of the 21st Century. Atricles in the Wall Street Journel has claimed she is more powerful than Anglea Merkel. Indra Nooyi like a star rising ,has risen to the pinnacle of both her personnel life and global career making her one of the most influential businesswomen . The Forbes magazine lists her one of ‘The World’s 100 Most Powerful Women’ a position she has retained and places in the top ten for the past two decades, a truly well deserved achievement as a leader in the world of strategic international business. 1.2 Abstract summary of biography. The autobiography is not a conventional story and begins with young Nooyi who was born to a middle class family in Madras India, in 1955. India renowned from being conservative when it came to women in society, this was not the case for Indra. She joined the girl’s cricket team in her school and fronted a female rock band, playing the guitar college in India. Indra Nooyis Mother played a pivotal role in defining her as a future...
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...PERFORMANCE APPRAISAL AT Submitted to: Mr Haroon Ahmad December 15th, 2011 Table of Contents Introduction 3 Pepsi Pakistan 3 Research Methodology 6 Human Resource Management 8 Performance Appraisal 9 Uses of Performance Appraisal 11 Methods of Performance Appraisal 13 Management by Objectives 16 How is PDR conducted at PepsiCo? 18 Process of Performance Appraisal ...
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...to gain traffic or attention through social media sites. There are many social sites some are similar and some differ from the other, For instances, Twitter is a social site designed to let people share short messages and/or updates with others in there group. Facebook, would be classified as a full social networking site that allows for sharing updates, photos, joining events and a variety of other activities. These two mention social site are just two of many in the social networking world. 1. Evaluate the reason Social Marketing has become exceedingly popular among businesses of all sizes. Technology has influenced the recent large changes in the way people communicate and express their opinions. With theses advancements in communication it has increased user activity, as well as viewership through several websites. Social marketing has become so popular amongst all businesses the first obvious reason is because it cut advertising cost in most cases by 50% or less with a high return. (www.forbes.com) Businesses are able to reach and/or connect with their large target market faster. It is also popular because it allows a business to have repeat exposure with their network. As their following increases their influence grows and results in attracting new customers, media interviews, joint ventures partnerships and other possible opportunities. Social Media Marketing is becoming more and more popular because of its effectiveness in informing the public about a company’s...
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...regarding the candidates conduct and performance as per your interaction with him so as to enable us to focus on further development of the candidate based on your inputs. Thanks in Anticipation. For: Career Management Centre, IILM College of Management Studies, Greater Noida. 2 Company Feedback Format (To be provided on Company Letterhead) Company: LUMBINI BEVERAGE PVT.LTD. Location: Hajipur Industrial Area Intern Name: Mr. RUPESH KUMAR(PGDM-09-43) Internship Commencement Date: 15/04/2010 Internship Completion Date: 15/06/2010 Evaluation Parameter Rating(out of 10 on each parameter) Knowledge & Content Knowledge of Industry Practical Application of Knowledge Learning on the Job Ability to grasp new Idea Communication Skills Interpersonal Skills Writing Skills Presentation Skills Attitude Ability to put in hard work Attendance/Reliability/ Dependability Team Spirit Receptibility Miscellaneous Supervisory Skills Target Achievement Employability Total Remarks/Suggestions Assessor’s Name : MANISH SAHAY Designation with Seal :MDM,...
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...Brand Image in Cola Drinks; Case: Futre Cola of Wahaha Group Co.Ltd, China Year 2010 Pages 45 In Chinese beverage market, there are three mainly cola brands, Coca cola, Pepsi and Future Cola, these three brand share almost 90% cola market, so that competition is omnipresent ,not only in the consumer market, but also very intensive in business to business market. Business-to-business brand building involves various aspects, for example, attributes of products and services, brand image, brand position, and B2B brand management, Wahaha Co., Ltd as a case company need to build brand image and find a solution on how to be a stronger brand in order to attract more potential customer. The theoretical context of this thesis lies in marketing management. The theoretical emphasis and framework is however in brand management: brand concepts, brand building and brand image. As the study is made in B2B environment the difference between B2B and consumer markets will be specified. The quantitative research method is used in the research for study; the data for empirical study was gathered through email. The questioner is based on the theoretical framework, related to product's attributes, brand image and communication and characteristics of brand, and relationship. The purpose of thesis is to finding a more effective method and strategy to be stronger brand, creating more ideas for company...
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...sales: Coke Classic (#1), Diet Coke (3), Sprite (5), and Caffeine Free Diet Coke (8) ("Top 10," 2004). Through Research & Development (R&D) and acquisitions, Coca-Cola has also expanded its product line to include non-carbonated beverage products, including: Dasani, Fanta, Fruitopia, Hi-C, Minute Maid, and Mr. Pibb. In 2003, Coca-Cola spent approximately $1.9 billion on marketing and advertising. In November 2004, Coca-Cola CEO Neville Isdell stated that "[Marketing expenditures] would rise by $350-$400 million a year ... forever" (Marketplace Roundup, 2004). Pepsi-Cola: The Challenger With the exception of brief bankruptcy stints in 1923 and 1932, Pepsi-Cola assumed its place at the heels of Coca-Cola through its creation of an extensive franchise bottling network and distribution outlets (Yoffie, 2004). Over the years, the Pepsi-Cola company has expanded its product offerings, through R&D and acquisitions, to include: Diet Pepsi, Mountain Dew, Mug Root Beer, Slice, Sierra Mist, Lipton, Aquafina, and Starbucks...
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...Who contributed withinsights that reflects their experience in marketing from which I gain a lot. All the TDM, ADC, and CE whose off time discussions with me always encouraged andmotivated me for the project; he was the one who helped me in understanding the market in abetter and easier way. My friends and colleagues Ankit Awasthi others that surround me andmake life fun to reduce stress and tiredness. And lastly, it is only when one writes and realizes the true power of MS word 2003, fromgrammar checks to replace-alls. It is simple. And the power of Windows XP the OS where MSOffice is …. Thank you Mr. Bill Gates and Microsoft Corp! DECLARATION I Inamul Abdin declare that this project report entitled comparative analysis of marketshare Pepsi versed Coke is an original piece of work done and submitted by me towards partialfulfillment of my post graduate programme in MBA, under the guidance of Mr. Sanjay BhartiHOD MBA Dept., KIT Kanpur.Date: - Signature: - 2 PREFACE Market provides a key to gain actual success only to those brands which match best to thecurrent environment i.e. ‖imperative‖ which can be delivered what are the people needs and theyare ready to buy at the right time without any...
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...Proposed title: The Effect of Celebrity Advertising in the Philippines Thesis Statement: Philippine Celebrities are very important factors in advertising nowadays because they serve as a very effective means in marketing. Problem (Background of the Proposal): A celebrity can be an actor or an actress who are usually seen in the television programs. Nowadays, many celebrities are now also commercial models and this phenomenon constitutes to the so-called “Celebrity Advertising”. Celebrities are now making a huge impact in advertisement in the Philippines. According to studies, consumers usually buy a product because of the celebrity endorser without knowing the factual effect of that certain commercial product. Specifications: • Must be able to clearly define Celebrity Advertising. • Must be able to show the effect of Celebrity Endorsing or Advertising in the Philippine commercial industry marketing. • Must be to give the different celebrity attributes on how to advertise a commercial product effectively. • Must be able to give the effect of being an endorser of a celebrity (celebrity income in a commercial). • Must be to relate brands, celebrities and consumers in the Philippines • Must be able to identify the risks involved and the celebrity arguments against celebrity advertising in the Philippines • Must be able to distinguish the impact of the brand endorsement by a celebrity on consumer behavior in the Philippines. References: • (2010...
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... Divya Tiwari INDEX TITLE PAGE AKNOWLEDGEMENT MEANING OF PROJECT INTRODUCTION CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 3: PRODUCT PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 4: THE COMPETITIVEAREA * THE COMPETITIVE AREA AMONG COKE AND PEPSI * ADVERTISING CHAPTER 5: MARKETING DEPATMENT * MARKETING DEPARTMENT * SALES PROMOTION TECHNIQUES OF COMPANY * CRITERIA FOR PROVIDING FREE CHILLING EQUIPMENTS * S.G.A PROVIDING COMPANIES CHAPTER 6 INTRODUCTION * OBJECTIVE OF THE STUDY * R.E.D. CONCEPT * PRE...
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...To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks ( In Jalandhar City ) Submitted to Lovely Professional University In partial fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION Submitted By Group 22 Supervisor Manish Rajput Lecturer LSM Name Mr. Brajdeep Mr. Sayeem Rafiq Mr.Manveer Roll No 40 42 45 Regd. No 10805062 10807184 10804985 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA (2010) 1 DECLARATION We, "Brajdeep, Sayeem and Manveer”, hereby declare that the work presented herein is genuine work done originally by us and has not been published or submitted elsewhere for the requirement of a degree programme. Any literature, data or works done by others and cited within this dissertation has been given due acknowledgement and listed in the reference section. Brajdeep (10805062) Sayeem Rafiq (10807184) _______________________ _______________________ Manveer (10804985) _______________________ Date: 03/4/2010 2 TO WHOMSOEVER IT MAY CONCERN This is to certify that the project report titled “Impact Of Advertisement on the Brand Preferences towards Aerated Drinks in Jalandar City carried out by Mr.Brajdeep Singh S/O Shri Jagdev Singh has been accomplished under my guidance & supervision as a duly registered MBA student of the Lovely Professional University, Phagwara. This project is being submitted by him/her in the partial fulfillment...
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