Premium Essay

Effective Communication Strategy

In: Business and Management

Submitted By jfhgp
Words 1232
Pages 5
How would you design an effective communication strategy for an organisation? Communication is one of the focal point in organisation behavior. Effective communication is needed in administrating an organisation and implementing organisational strategies. Communication is one of the biggest contributions to the effectiveness of managers. As such, good communicators make good managers since staff will voluntarily listen to them in executing instructions.

Communication strategies enable organisations to disseminate information in a structured and controlled manner. They describe in detail the structure of information flow, the message to be conveyed, the correct target audience, potential methods, resources required to fulfill, and feedback mechanisms for analysis.

Fred Luthans emphasizes that communication is not the main reason and solution to problems in organisations. Other factors such as motivation, decision making, stress, organisational structure are among others that can also play a part to problems and therefore can be solutions to problems. Nevertheless, it has been affirmed that communication is a central activity in most human and organisational activities.
Fred Luthans

In strategising effective communication there is a need to focus on areas in evaluating corporate communications. The evaluation of existing communication approaches will generate the relevant information that will assist in the design of a new strategy. The organisation should be evaluated on:
 

The general state of communications in the organization The ways by which the organisation has been communicating

with its members
 

How the organisation has been communicating internally, and How the members of the organisation perceive the organisation

Chester Barnard acknowledged communication as an important management activity, stated that communication is the main

Similar Documents

Premium Essay

Marketing

...Jabbar Topic: - Effective communication strategies Date: - 02/feb/2015 Table of Contents Summary to effective communication1 Effective communication strategies 2 Delivering information3 objectives4 effects5 implying communication strategies 6 Conclusion Summary: In today’s competitive world leaders who success are those who communicate openly and often, have a clear and committed communications policy, initiate formal and informal programs and assess their own performance. Organizations eager to achieve strategic goals establish well-defined communications strategies. A well-defined strategy is one that engages employees, coordinate and aligns with the organization's business goals. A close relationship between business, performance technology, and communication strategies will focus understanding and support for the direction of the organization. As different combinations of performance interventions have been developed to help build a high performing organization, they cannot be effective without a communications strategy. Effective communications help to build awareness and motivate to action as well as explains a program's value to employees. Communications helps to build trust, and It contributes to the creation of an environment of trust around leaders that helps them to lead effectively, engage employees and ultimately deliver results.  Communication Strategies And Their Effect On Performance. 1) strategies; For effective communication information should...

Words: 1111 - Pages: 5

Premium Essay

Managing Information

...Organizational Communication Scope —The subject of managing organizational communication encompasses both formal and informal communications throughout an organization, including communications to employees, with employees and from employees to upper management. This discussion reviews the basics of effective organizational communication, the importance of a communication strategy, the role of different communicators within the organization, types of messages and vehicles, training for better communication, and methods for measuring results. Overview- Communication is a vital management component to any organization. Whether the purpose is to merely update employees on new policies, to prepare for a weather disaster, to ensure safety throughout the organization or to listen to the attitudes of employees, effective communication is an integral issue in effective management. In order to be successful, organizations should have comprehensive policies and strategies for communicating with its constituencies: employees, stakeholders and the community at large. Issues involving organizational communication arise in every HR discipline. For content on communications issues in specific HR contexts, see: •Benefits: Communication•Business Leadership: Communication•Compensation: Communication•Consulting: Communication•Diversity: Communication•Employee Relations: Communication•Ethics & Sustainability: Communication•Global HR: Communication•Labor Relations: Communication•Organizational...

Words: 2929 - Pages: 12

Premium Essay

Homoeostasis

...Assignment Title:- Communication, Communication, Communication! |Unit Code: |R/600/8939 |Credit Value: |10 | |QCF Level: |BTEC National |Guided Learning Hours: |60hrs | |Assessor: |Mr T Hemming | |STUDENT DECLARATION | |I understand the rules of plagiarism and I declare that the work produced for this assignment is my own. | | | |Student Signature ____________________________________Date_____________ | |Assignment Launch Date |Tuesday 3rd September 2010 | |Assignment Hand in Dates |Assignment 1 |Wednesday 5th October 2011 | | |Assignment 2 |Thursday 19th October 2011 | | ...

Words: 1681 - Pages: 7

Free Essay

Communication: a Verbal Path to Effective Leadership

...Communication: A Verbal Path to Effective Leadership A large part of being an effective leader is communication. Whether in a public speaking environment, a one-on-one conversation with a team member or while delegating workloads, it is critical that all aspects of a leader’s communication be on point. There are several communication strategies that a leader should employ that will help him/her be a strong, respected leader and in turn appreciated - maybe even loved by his/her team. This type of leadership will lead to a cooperative, collaborative and most importantly, a successful work environment. When communication from a leader is broken, much like the game “telephone”, the entire team’s communication becomes broken. Signals are crossed and the wrong messages are sent. The eventual effect on the team, and overall organization, can easily and quickly become negative and even unhappy. While many organizations have embraced the need for good communication strategies, and believe in the difference it makes, implementing those strategies can be a challenge. The following essay discusses two main issues about communication and leadership: Effective Leadership Communication Strategies in today’s workplace and the Barriers That Effective Leaders Must Avoid in order to lead effectively and build a productive work environment in spite of the many changes occurring in today’s world. Effective Leadership Communication Strategies There are some very key communication strategies that...

Words: 2130 - Pages: 9

Premium Essay

Health Care Communication

...Health Care Communication Marcus, Grimes HCS/320 June 2, 2014 University of Phoenix Effective communication incorporates the basic elements of communication because as with any form of communication there is an underlying goal between both parties. The basic elements of communication consists of several factors which must be present in order for the communication to be effective. Some of these factors include, an initiator or sender and a receiver, an organization of points so that they can be easily understood, and giving accurate information, and the message trying to be conveyed. These factors allow for input from both parties and if the elements for having an effective conversation are present it will lead to effective communication. Effective communication is also interdependent, both parties must be allowed to give their own input regarding the conversation which will confirm the understanding of the desired goal. The basic elements of effective communication in relation to the basic rules of health care communication differ but not that greatly. The basic elements of effective communication requires the same elements to be present as the basic rules of health care communication except for a couple of variations. The role of a health care provider whether a doctor, e.m.t., or nurse, etc., is to provide a service. This service relates to the health of an individual (patient). In order to provide this service the communication has to be interdependent between...

Words: 778 - Pages: 4

Premium Essay

Effective Communication

...: 1823-1144 Vol. 2, No. 1, April 2005 Strategies for Effective Communication of Educational Instructions in Nigeria Ezeja Ogili School of Distance Learning and Continuing Education Institute of Management and Technology Enugu, South-East, Nigeria Abstract Effective communication is usually the result of a careful selection of the appropriate medium or combination of media available. This is to ensure the transmission of message from one source to another by the use of form or illustration that seems desirable. It is referred to as the interaction of an individual or group with the environment through all the senses. The practical justification is that it is an instrument for accelerating the pace of all human transformation, to shake-off inertia in a people, achieve mobilisation and direct their productive forces in improving their living condition. This is also to show the relevance of teaching as a profession and the impact of a teacher in influencing the future development and growth of a learner. Teaching and Learning Materials (TLMs) design, production and their use facilitate the teaching and learning outcomes. However, the success of using the TLMs to meet the teaching objectives demands effective communication to satisfy instructional delivery. INTRODUCTION Communication as a concept has its origin from a Latin word ‘communicare’ which means to share or establish commonness. It can therefore be said that human communication means the process of sharing meaning, ideas...

Words: 2313 - Pages: 10

Free Essay

Communication Strategy

...Effective communication within an organization requires sound strategies and clear objectives. Communication is a critical function in organizations of all sizes. Clearly it is evident that even one on one interaction can be laden with challenges and misunderstandings. By communicating persistently and concentrating on outcome and relations, businesses can influence effective communication strategies to create solid results among multiple audiences. It is widely accepted that if the following strategies are followed; an organization will be cable of ensuring effective communication strategies, which will enable them to achieve their corporate goals and objectives. Open Communication An environment that is conducive for open communication is which enable all members of the organization to feel free to share feedback, ideas and even criticism at all levels. Superiors who are committed to open communication will inevitably build an environment of trust that can be the foundation for success. Inclusive Communication An inclusive communication strategy is one in which explicit steps are taken to ensure that all employees feel they are involved in decisions that directly affect their daily work routines. Organizations with a secretive communication environment put down the lid on affected people, which can choke involvement and effect in loss of new ideas and opportunities. Employee involvement is a key factor that will affect employee satisfaction and success. Two-Way...

Words: 364 - Pages: 2

Premium Essay

Assignment Brief

...H&SC | |Unit T2itle |Developing Effective Communication in Health and Social Care | |Level |3 | |Part Unit | |Whole Unit |Yes | |Assessor | | |Start Date | |Task Introduction | |You are a researcher within the Health and Social Care Department, they are currently reviewing the way that they communicate, both within the department, | |with other professionals, other agencies, clients and each other. They have asked you to conduct further research on the role of effective communication in | |health and social care. The research is based on number of practical and theoretical aspects, which combines essay type questions,...

Words: 2371 - Pages: 10

Free Essay

Emploability Skills

...Objectives 3 1.2 Effectiveness in Meeting the Performance Objectives 4 1.3 Recommendation for Improvement of Performance Objectives 4 1.4 Motivational Techniques to Improve Quality of Staff Performance 5 2.1 MEMO Writing to All Colleagues Outlining the Solutions to Work Problems 6 2.2 Types and Levels of Communication 7 2.3 Effective Time Management Strategies 8 3.1 Different Roles People Play in Team and Their Effectiveness 8 3.2 Analysis of Team Dynamics 10 3.3 Forwarding Alternatives Ways of Achieving the Assigned Task Set by Line Manager 11 4.1 Methods to Solve Work Based Problems 11 4.2 Appropriate Strategy for Solving Problems 12 4.3 Advantages and Disadvantages of Compromise and Collaboration 12 Conclusion 13 References 14 Introduction Before entering the job market it is required to sharpen employability skill. To develop employability skills, identifying and improving the understanding of the responsibilities and performance in the workplace. Interpersonal and transferable skills are inevitable in working with dynamic team. The manager shall also hone leadership and communication skills. Identification, analysis of problem, formulating appropriate strategy, executing the plan perfectly and evaluating the result with desired result through reflective practices are also inevitable element of employability skills. 1.1 Own Responsibilities and Performance Objectives As a duty manager the personnel should have specific responsibilities and performance objectives...

Words: 3276 - Pages: 14

Premium Essay

Maaaaaaaaaaaaaaaaaaaaaaaa

...COMMUNICATION: The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else : a message that is given to someone : a letter, telephone call, etc. EFFECTIVE COMMUNICATION: A two way information sharing process which involves oneparty sending a message that is easily understood by thereceiving party. Effective communication by businessmanagers facilitates information sharing between companyemployees and can substantially contribute to itscommercial success. What Is Marketing Communication Strategy? Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes "Reference for Business." Marketing communication strategy defines the business’s plan for product information dissemination and brand awareness development. Components: Design an effective marketing communication strategy with one or more marketing communication components. Advertising allows a business to reach a large audience through mass market or target market appeals. Personal selling enables a company to communicate product benefits directly to the customer, as in a retail setting. Direct marketing permits a...

Words: 1299 - Pages: 6

Premium Essay

Government Communication Strategy

...1. Introduction Strategy can be defined as the art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word for general ship or leading an army. It can also be defined as a method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. this assignment aims to clearly address key strategic issues from any government department strategy and from that I will develop a communication strategy and plan that will address those key issues. Theory models will be used as a framework. The government institution chosen is the Gauteng provincial government....

Words: 1939 - Pages: 8

Premium Essay

Identify the Elements of Globalization to Determine Their Impact on the Hr Function

...NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Student: Marqueze J. Sawyers THIS FORM MUST BE COMPLETELY FILLED IN Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example: SawyersMHRM5000-8 6 | Save a copy of your assignments: You may need to re-submit an assignment at your instructor’s request. Make sure you save your files in accessible location. Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor. Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University. | | HRM5000-8 | S. Manlove | | | Human Resources Management | 6 | ------------------------------------------------- ------------------------------------------------- Faculty Use Only ------------------------------------------------- ------------------------------------------------- ...

Words: 1787 - Pages: 8

Premium Essay

Research Paper

...Individual Research – Final Report BUSI 1073 Business Writing and Communications (Section A) (16W) Sashank Bhavsar Yorkville University Instructor: Erika Wallgren Introduction A corporate communication strategy can help any organization be effective in their communications with their stakeholders, customers, and the public at large. When an effective plan is developed, it can help an organization streamline their communication process throughout the entire company. After the Lac-Megantic crisis in June 2013, PR representatives believed that many executives from the Montreal Maine & Atlantic Railway (MMA) failed to effectively communicate the tragedy. What most companies tend to overlook is how they will approach a crisis from a communications perspective (Kirby, 2010). No matter what field of business you are in, there should be a crisis communication plan. This report will show an effective approach to develop a crisis communication plan. Developing a Crisis Response Strategy In the report written by Hanna Park, “EXPLORING EFFECTIVE POST-CRISIS RESPONSE STRATEGIES”, she defines a crisis communication strategy as what a company does and says after a crisis (Park, 2013). This means that any inappropriate response by a company can lead to a negative consequence compared to a quick and proper response helps manage a crisis in a more effective way which can then also help to minimize reputational damage. A company’s initial response will be considered the company’s...

Words: 1522 - Pages: 7

Premium Essay

Communication Scenario

...Communication Channels Melody Tice-Baird MGT521 April 22, 2012 Dr. Ronald Johnson Communication Channels Choosing the right form of communication channel to effectively deliver a message to the appropriate audience is important. It is not uncommon for the sender to pick the wrong communication channel simply because they want to choose the easiest and quickest method possible. Based on several scenarios, I will be discussing the best communication channel at different levels. For Scenario 1, the most effective communication channel I would use would be a face-to-face because I only have one week for my team to develop a strategy for entering a new beverage into the global market. Since time constraints and product details are vital to developing this strategy, the face-to-face communication will quickly facilitate questions, ideas, concerns, and feedback from the team resulting in commitment and support. More importantly, each team will have assigned tasks and a concrete deadline for task completion. As a marketing manager, I have selected both formal reports and face-to-face communication to convey the team’s new strategy. These are the most effective communication channels because it allows me to provide the vice president a detailed written outline on the development strategy for the new beverage. However, the complexity of this new strategy requires oral communication to reduce confusion and misunderstandings. (Robbins, pg 14) Lastly, I have the advantage...

Words: 525 - Pages: 3

Premium Essay

Effective Communication

...Effective Communication 1 Effective Communication Geraldine E. Burch-Mack CJA/304 Clark Nissen 09 Dec 13 Effective Communication 2 Communication in the Criminal Justices System This paper will describe the process of communication and its components, the differences between listening and hearing in communication, and the formal and informal channels of communication within criminal justice organizations. In addition, this paper will also describe the barriers to effective communication in criminal justice organizations and the strategies that may be implemented to overcome communication barriers. This paper will include different meanings, different processes, advantage, disadvantage and examples. The five topics will be describe in titled paragraphs and will address information about the topic only. This paper will give a better more clear understanding on how the communication process works and what is need to have a successful communication out come. Verbal Communication and Nonverbal Communication The process of verbal communication are, identifying that all languages have meaning, realizing that words and phrases have a different meaning to different people, knowing that everyone speaks a different way, distinguishing variations of spoken languages used within cultures, and trail ideas for effective verbal communication in the result to become more understanding and able to share. Language represents complexity, logic, and the ability to express ones feelings or thoughts...

Words: 1165 - Pages: 5