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Effectiveness of Csr

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Submitted By mmchui
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In a contemporary work environment, organisations are under significant pressure to incorporate business ethics in order to fulfill expectations of multiple stakeholders. Moreover, the existing research highlights the importance of ethical and Corporate Social Responsibility (CSR) policies and their effects on the organisational outcomes (English, 2008; Koh & Boo, 2004; Peterson, 2003). Therefore, a deeper investigation of the impacts of the ethical considerations on the company`s operation, particularly employment relations, is required. Subsequently, justification of this research is provided by the lack of the research undertaken to create a comprehensive picture regarding the effectiveness of such policies for the existing workplaces. In order to address the research question of “How effective are ethical considerations at building and maintaining employment relations?” this qualitative study seeks to investigate the perceived effects of introducing CSR and ethical policies.
Guided by the purpose of this study, this pragmatic management research adopted a case study design with collection of qualitative data through a series of in-depth semi-structured interviews. This methodology was considered as the most appropriate as the aim of this paper was to explore participants` perceptions towards corporate ethical culture (Creswell, 2007). Consequently, the manual open coded method was used to analyse the collected qualitative data. This method allows the researcher to assemble the results into the conceptual categories (Neuman, 2006).
Throughout the process of data analysis, the study uncovers four core results that assist the process of addressing the research question. These underlying themes include the enhanced public image, long-term financial outcomes as well as the higher level of organisational commitment and decreased turnover rates. Furthermore, the

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