Dissertation Report
On
“A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna”
At
Lumbini Beverages Pvt. Ltd. Hajipur

Under Guidance
Mr. Manish Sahay
[Market Developing Officer PEPSI, Patna (Bihar)]

In Partial Fulfillment of the Requirements

For the award of

POST GRADUATE DIPLOMA IN MANAGEMENT

Submitted To Submitted By

Mr. Rahul Saxena Kunal
(Class Coordinator) PGDM – III (B) Roll: - 11

Academy Of Management Studies, Dehradun

DECLARATION

I, Kunal declaring that all the information given in this project report is true and correct as far as I know. I am also declaring that all the work in this project is done by me and not copied from anywhere.

Kunal
Academy of Management Studies
Dehradun

CERTIFICATE

This is to certify that Mr. Kunal who is the student of Academy of Management Studies, Dehradun has completed his project on the topic “A Brief Study of Effectiveness of Channel of Distribution of Pepsi Product in Patna” from Lumbini Beverages Pvt. Ltd. Hajipur, under my guidance.

He has done this project by himself. I wish him success in future.

Mr. Manish Sahay
(Marketing Developing Officer)
PEPSI, Bihar

PREFACE

There is a famous saying “The theory without practical is lame and practical without theory is blind.” This modern era is era of consumers. Consumers satisfy themselves according to their needs and desires, so they choose that commodity from where they extract maximum satisfaction. It has been identified that in the beginning of 21st century the market was observed a drastic change. The successful brand presents itself in such a way that buyers buy them in special values which match their needs. Marketing is an important part of any business and advertisement