...The YouTube Effect How a technology for teenagers became a force for political and economic change. BY MOISÉS NAÍM | DECEMBER 27, 2006 A video shows a single line of people slowly trudging up a snow-covered footpath. A shot is heard; the first person in line falls. A voice-over says, "They are shooting them like dogs." Another shot, and another body drops to the ground. A uniformed Chinese soldier fires his rifle again. Then, a group of soldiers examines the fallen bodies. These images were captured high in the Himalayas by a member of a mountaineering expedition who claims to have stumbled upon the killing. The video first aired on Romanian television, but it only gained worldwide attention when it was posted on YouTube, the popular video-sharing Web site. Human rights groups explained that the slain were a group of Tibetan refugees that included monks, women, and children. According to the Chinese government, the soldiers had fired in self-defense after they were attacked by 70 refugees. The posted video seems to render that explanation absurd. The U.S. ambassador to China quickly lodged a complaint protesting China’s treatment of the refugees. Welcome to the YouTube effect. It is the phenomenon whereby video clips, often produced by individuals acting on their own, are rapidly disseminated throughout the world thanks to video-sharing Web sites such as YouTube, Google Video, and others. Every month, YouTube receives 20 million visitors, who watch 100 million video clips...
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...Elementary Statistics “Effects of using You Tube to the younger generation” Abstract This research is intended to find out the effects of You Tube videos to children ages 8-12 years old. In this research you’ll see the most top videos that are watched by kids and most likely will give you an idea on how to take care of your child or siblings. Acknowledgement We would like to take this time and opportunity to thank Miss Nelda Nacion our Elementary Statistics Professor for being understanding, patient and making this semester a fun one. Dedication This is Research is dedicated to our hard working parents that continuously supports us. We also dedicate this research to one of the researchers’ siblings Miguel (12 years old) and Gabriel (8 years old), the motivation and inspiration of this research paper. Chapter I: The problem and it’s Setting Introduction This research started as an observation to a sibling of one of the researchers. The 8 year old and the twelve year old kids were greatly fond of the website www.youtube.com. The researcher observed that her siblings mimic the language and the actions of the videos they are watching. When the researcher asked the siblings as to where do they get those “lines” from, the siblings’ replied immediately “napanuood ko sa You Tube”. This lead to the group’s concern. How the website youtube.com do great influences to the new generation of children today. Let’s face it, the youth’s way of entertainment nowadays are...
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...media, video sharing sites such as YouTube receives attention for its global impact. However, YouTube is in the midst of social media controversy because individuals of all ages are connected to the site and are given unlimited access to videos. Although YouTube leaves its subscribers vulnerable to unsuitable content, it positively affects society because it informs people about current events and encourages them to express creativity. YouTube’s impact remains beneficial because the site educates many in regards to current world affairs. For example, a study that researched YouTube’s political effect found that...
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...Assignment 2: Essay In Brief: This assignment is worth 25% of your mark for this unit. Please refer to the calendar in your Unit Outline for the due date. Instructions: Essay Question: Choose one Web 2.0 platform discussed during module two and analyse the extent to which this platform has changed the way people communicate and collaborate. The Web 2.0 platforms specifically discussed in module two are Delicious, blogs, wikis (in general), The Wikipedia, Twitter, Flickr and YouTube. However, if you have discussed other Web 2.0 platforms during the unit in tutorials or on the discussion board, you may select this platform if it is approved by your tutor at least one week before the essay is due. The word limit for this essay, excluding the reference list, is to be confirmed by David Cake (between 1000-1500 words). This essay asks you to analyse one of the Web 2.0 platforms that you’ve been examining in the unit, looking in particular at how that particular platform has changed the way in which users/participants both communicate and collaborate. Given the context in which you’re examining these technologies, it is a good idea to think about how Web 2.0 in general is thought to indicate a general shift in the character of online interactions and use these changes to help think about your chosen platform. You will be expected to use some of the readings/viewings provided in the unit, but you will also need to seek out appropriate secondary material...
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...WHAT IS YOUTUBE YouTube is a website designed for sharing video. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. Every minute of every day, more than 35 hours of video is uploaded to YouTube. Video files can be very large and are often too big to send to someone else by email. By posting a video on YouTube, you can share a video simply by sending the other person a url ‘link’ – that is, the 'address' of the relevant internet page. When YouTube was created in 2005, it was intended for people to post and share original video content. But since then it's also become both an archive for storing favourite clips, songs and jokes, as well as a marketing site for companies to promote their products. Nowadays the term ‘viral video’ is common. This refers to a video clip that people have liked so much that they've shared its link by email with millions of others around the globe – in effect, it's spread like a virus. Companies have realised that they can harness this ability to reach potential customers and have created their own YouTube accounts for posting advertisements and other marketing videos. Film and television companies maintain a tight control over their own content and block illegal sharing of their programmes. However, several now use YouTube to allow fans to see high-quality trailers or repeats of recently aired shows. ADVANTAGES OF USING YOUTUBE i) Huge video database ...
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...ENGLISH IMPORTANT: BY USING YOUR iPHONE, YOU ARE AGREEING TO BE BOUND BY THE FOLLOWING APPLE AND THIRD PARTY TERMS: A. APPLE iPHONE SOFTWARE LICENSE AGREEMENT B. NOTICES FROM APPLE C. GOOGLE MAPS TERMS AND CONDITIONS D. YOUTUBE TERMS AND CONDITIONS APPLE INC. iPHONE SOFTWARE LICENSE AGREEMENT Single Use License PLEASE READ THIS SOFTWARE LICENSE AGREEMENT ("LICENSE") CAREFULLY BEFORE USING YOUR iPHONE OR DOWNLOADING THE SOFTWARE UPDATE ACCOMPANYING THIS LICENSE. BY USING YOUR iPHONE OR DOWNLOADING THIS SOFTWARE UPDATE, AS APPLICABLE, YOU ARE AGREEING TO BE BOUND BY THE TERMS OF THIS LICENSE, UNLESS YOU RETURN THE iPHONE IN ACCORDANCE WITH APPLE'S RETURN POLICY. IF YOU DO NOT AGREE TO THE TERMS OF THIS LICENSE, DO NOT USE THE iPHONE OR DOWNLOAD THIS SOFTWARE UPDATE. IF YOU DO NOT AGREE TO THE TERMS OF THE LICENSE, YOU MAY RETURN THE iPHONE WITHIN THE RETURN PERIOD TO THE APPLE STORE OR AUTHORIZED DISTRIBUTOR WHERE YOU OBTAINED IT FOR A REFUND, SUBJECT TO APPLE'S RETURN POLICY FOUND AT http://www.apple.com/legal/sales_policies/. 1. General. The software (including Boot ROM code and other embedded software), documentation, interfaces, content, fonts and any data that came with your iPhone ("Original iPhone Software"), as may be updated or replaced by feature enhancements, software updates or system restore software provided by Apple ("iPhone Software Updates"), whether in read only memory, on any other media or in any other form (the Original iPhone Software...
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...globalization. Today several social media websites exist such as Facebook, Instagram and Twitter. However, one social media website, YouTube (www.youtube.com) took advantage of the World Wide Web capitalizing on the technological aspect of globalization. YouTube’s popularity quickly grew making it one of the most popular video sharing websites in the world. Its success placed it at the forefront of globalization. YouTube branched out over several key components of globalization. YouTube Sahlin and Botello (2007) describe YouTube as a well-known pop culture phenomenon, a site where you can view excerpts of your favorite TV shows, see your favorite music videos, and view game-winning replays of your favorite sports teams. This website allows users to upload, view, and share videos worldwide. These videos make their way into the public media and even find their way onto the news, entertainment shows, and commercials. YouTube plays a critical part in today’s global society intertwining different international cultures, ideologies, economies and politics. Examples Cultural YouTube’s impact on globalization is its ability to host international audiences segregated by cultural and language barriers yet they all share common interests readily found on YouTube. Because there are millions of users worldwide accessing the website, YouTube broadcasts in 28 languages (Blogspot.com, n.d.). This allows many people of different cultures to share common interests no matter...
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...How should Sephora allocate budget across the various digital categories? <Chart 1 – Marketing vehicle, directions of media in IMC process> Sephora’s digital media budget allocation should be planned to execute distinctive strategy and exploit on-line market growth. After analyzing Sephora’s differential advantages over other competitors from customers’ view of purchase process, we could concluded that it should strengthen advantages of ‘Conviction’ stage as differential sources which represent ‘Beauty experts’ and ‘advice’. Furthermore, we also decided that it is vital to consider repetition-purchase-rate and get additional investment on mobile applications to respond to increase of on-line formats. Since the case did not provide customers’ purchase process of Sephora specifically, we analyzed the case by using basic model of integrated marketing communications (IMC) and defined each media’s attribute by evaluating qualities of them through team discussion. We considered directions of each media in the process not allocating budget quantitatively since there was no conversion rate, unique visitor and unit cost in the case. A. Conviction efficiency – 40% ($ 400,000) : Beauty Talk It is very necessary for Sephora to make positive conviction to potential consumers to retain more actual purchase from them. Actually, it should focus on marketing resources and make company’s differential strategy by activating interactive resources, Sephora’s advantage. According...
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...provides vast informations and knowledge which is very beneficial for the students. Next, Internet also provides lots of social networks such as Facebook , Twitter, MySpace and many other. Through these social networks, we can add more friends and make new friends. We can also know friends from other country as these social networks are used internationally. Other than adding friends, we can also strengthen our relationship with our friends and family who are staying far away from us using Skype. We can see them in front of our eyes eventhough they are actually far away from us through web camera. Besides, Internet also offers entertainment. We canwatch videos of our favourite artists by just one click through 'Youtube' website. We can...
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...The influence of new media PR campaign in changing and reshaping public’s attitudes about a brand (BP). Introduction BP (British Petroleum) is a British multinational oil and gas company headquartered in London, England, United Kingdom incorporated on April 14, 1909, is an integrated oil and gas company. The company provides its customers with fuel for transportation, energy for heat and light, lubricants and the petrochemicals products used to make everyday items as diverse as paints, cloths and packaging. BP operates in two business segments: Exploration and Production, Refining and Marketing. It’s Exploration and Production segment is responsible for its activities in oil and natural gas exploration, field development and production; midstream transportation, storage and processing, and the marketing and trading of natural gas, including liquefied natural gas, together with power and natural gas liquids. Its Refining and Marketing segment is responsible for the refining, manufacturing, marketing, transportation, and supply and trading of crude oil, petroleum, petrochemicals products and related services to wholesale and retail customers. (Reuters, 2012). However, on April 20th, 2010 a deepwater oil rig exploded, causing a massive oil leak nearly a mile underwater off the coast of Louisiana. This leak produced and oil slick of more than 200 million gallons, affecting more than 4,000 miles of shoreline in eastern Mexico and five U.S Gulf Coast states: Texas, Louisiana...
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...and advertisement industry, then shows three possible media plan. 1. Which, if any, of the three social media plans should Foley pursue? Why? In my opinion, Facebook is the best choice of among three suggested plans. The next table shows -G O simply new media plans suggested by agency. Unique Visitor Budget Description Zwinktopia No Info 200,000+100/yr Virtual Jeans ↔ Real Products Facebook 14,196,000 350,000+600/yr Brand profile page targeted banner ads through profile page Widget: design and share YouTube 48,152,000 300,000 + 40CPM NG User created contents → Contest In-Video Ads Each plan has advantage in some parts and disadvantages in other parts. I make a table to compare three plans in the Foley's view. Left column is fulfilled the important factors for Foley regarding YO the new media plan and evaluation is done by myself. Zwinktopia Facebook YouTube Talking with △ O X Brand story X O O Constructive Dialogue △ O X Existing media plan △ △ O Impact on sales △ △ △ Unique Users △ O △ Score 3.0 5.0 3.0 (O: 1.0 △: 0.5 X: 0.0) Zwinktopia is well targeted to the UnME's target customers. According to the plan, the agency will develop a line of virtual jeans which is same to jeans in real world, and the users can create a jean in a new design. It is a good point, and because of the alliance between MySpace...
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...EvoThe evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again. Simon Mainwaring (2011). For several decades music could only be heard by either buying a single or an album from the local record shop, listening to the radio or going to watch a live gig. There was a time that it would be a special occasion to take your Vinyl or CD home and play it through a sound system. Those days seem so very long ago now. In more recent years, through the evolution and growth of iTunes, YouTube and technology in general, there are many new ways of listening to music. Thanks to modern technology, we now listen to music on a verity of different platforms such as our computers/laptops, phones, iPods and even home gaming devices. We can now listen to music 'on-the-go' and that means we aren't confined into listening to music in certain circumstances - i.e., sitting in front of a CD player. We listen to music how, where and whenever we want to. Over the past decade, this has become normality and is how the majority of the world listens to music, proving extremely popular to millions of people. In 1999, ‘ Sean Parker’ and ‘Shawn Fanning’, two 18-year-old college students, changed the music industry forever with their file-sharing...
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...The Modern Media During the last fifteen years, our generation’s life is connected to internet and social media websites. Social media has gained the people and companies attention around the world because of the powerful effect on community around us and how it could turn anything to a trending story. Sharing photos, videos, and thoughts opened a new window for communication which is getting easier with phone apps. Twitter, Facebook, Instagram, and YouTube are the most effective websites and it's changing everything around us even the world’s map. Spending more time surfing internet made us addicted to stay online rather than doing outdoor activities , Which is harmful for our health and brain. Surfing the Net for many hours around the day will isolate the person from being active an active person which might be a cause to turn him out to terrorist or a physical person. Also, creating a second life in social media could damage the person’s communication skill in real life. In the beginning, it was about expressing thought and sharing what’s going on with people and making friends. After that, both people and companies started making changes in real life thru the social media. Facebook was a perfect field to be famous around the world. Many people got connected and became friends because of Facebook. People found Facebook their free space to talk about everything they think about, also, online games kept some people setting for days playing, uploading, and chatting. ...
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...Chong Gu ESL 6A Ms Khin March 13, 2015 Negative Effects of the Social Media Nowadays with the development of advanced technology, social media become more and more popular. There are about 2 billion social media users around the globe. By social media, people can share and receive updated information whenever and whatever they do. Many people are keen on the social media, such as Facebook, Twitter, and YouTube because they can connect people with each other conveniently. However, these social media bring many potential dangers. In my opinion, social media do more harm than good. It is no doubt that social media provide people lots of conveniences. For example, if students encounter difficult questions in homework, they do not need to use telephones or mobile phones any longer. They just need to log in their Facebook and discuss the problems with friends. This method not only saves time but also saves a telephone charge. That's why social media are so popular that billions of people use them. Although the social media have benefits, they bring many harms. The problem that students are addicted to the social media is becoming more and more severe. For example, many students who have lots of friends in the Facebook spend much time on chatting with friends and ignore their studies. In addition, the flash games on Facebook are like drugs. The games make students addicted so that they can not concentrate on studying. Spending several hours is very common for them. Social...
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...center. Oxygenated hemoglobin travels from the lungs to the tissues to deliver the oxygen. • Once it releases it’s oxygen, it then becomes deoxygenated and returns to the lungs. • The process of the oxygen binding is cooperative: the binding of 1 oxygen influences the binding of another. • As soon as a single heme group becomes oxygenated, the whole protein changes its shape. The hemes are dome-shaped. When oxygen binds, it pulls the iron atom down and the shape becomes flat. New shape makes it easier for the other 3 heme groups to become oxygenated. • It also causes a color change. Oxygenated hemoglobin is brightly red because of the attached oxygen. When hemoglobin becomes deoxygenated, it becomes the dark red color. (Wolfe, 2000) Bohr effect • pH is the amount of hydrogen ions in the solution. • Lower pH means a larger number of hydrogen ions and more acidic solution. • Higher pH means a lower number of hydrogen ions and more alkaline solution. • Hemoglobin acts as a buffer that helps to maintain a constant blood pH. A normal physiological pH is 7.4. • Hemoglobin is 100% saturated in the lungs. • When hemoglobin travels from the lungs it starts to release oxygen to the tissues. • Tissues at rest do not require a lot of oxygen. But during the exercise the pH of the blood decreases. The lower pH...
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